Essay On Tourism Destination Plan

2812 Words6 Pages

This report is going to critically evaluate a tourism destination plan based on knowledge of the strategic planning process. It will examine tourism in the destination, past developments and current potential in the destination. It will then consider how appropriate the plan that guides future developments. Finally it will also discuss how it can be improved with specific recommendations.
1. Introduction of the destination
The destination that the report will be focusing on is Greater Manchester. Greater Manchester is a huge part of in the Northwest region, but a lot has changed in the area, so it’s very interesting to look at.
According to Agma (2013) Manchester’s population is the one of the fastest growing north region city in the UK, which presents a considerable chance to link the jobs that can create quality places to live, so can lead for people to be encouraged to stay and contribute to the success. The tourism economy is worth around £6.6 billion and the tourism business sector supports approximately 22,000 jobs which are increasing growing. It also generates £820 million from conferences and business events that are annually for the Greater Manchester economy and receives a huge support from these businesses (New Economy, 2013). Top facts in greater Manchester, over four million fans watch football every year this has created potential sports tourism in the destination area. In the last five years it has increased by one billion pounds which proves to be a successful amount of income in the economy.

Greater Manchester attracts more than five million ambassadors annually to its conferences and business events which prove to show the value of the destination. Greater Manchester has top attraction attracting more than...

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...anchester as a destination; there is an understanding on development and key issues that can be address. Yet the Plan doesn’t come across a strategic plan, it will be advised best as research for potential business. Greater Manchester as a destination has high potentials as its increasing growing and has strong developing infrastructure. The layout is mainly a demand strategy, it promotes rather than a supply strategic plan. The key problem in the plan is the timeframe which is not included, the aims doesn’t interlink with tourism and fails to demonstrate throughout the plan. This can be due to the owners behind the strategy, they are from a marketing background, and this can be a main reason for the faults in the plan. Nevertheless the plan is organised well and clearly written but it fails to meet the strategic plan and reasonably meets a PR document instead.

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