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Personal selling strategy
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The purpose of this paper is to determine whether or not the closing techniques used by sales personnel are ethical and fair or would be considered using pressure tactics. Suppose you knew either that the prospective buyer would eventually decide to buy the property anyway, or that it would genuinely be in the prospect’s interest to buy it. Would that affect your moral assessment of this closing technique? Do customers have any grounds for complaining about this closing technique if the law allows them three days to change their minds? What ideals, obligations, and effects must the salesperson consider? What interests and rights of the customer are at stake? The references will come from Chapter 6 of the textbook and several internet articles.
Section 1: Introduction and situational analysis. The current situation that exists in today's sales environment is that sales must be made to sustain the life blood of a corporation that provides goods and services. Revenue drives a sales team and lack of revenue can bring down an entire team, group, sales force and possibly, the company itself.
Sales people are normally assigned a mentor when they join a sales organization. The job up that mentor is to show the new salesperson the ropes of how things work within the organization. The hierarchy of sales to management personnel is established almost immediately. The salesperson knows from day one who's in charge, what the expectations are from the sales management, your team and the company as a whole. The pressure to meet and exceed your assigned goal is also introduced into the equation. All these factors can make or break a new salesperson.
The real estate market took a major hit back in the closing days of the George W. Bush admini...
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... maintain her employment with Sunrise Land Developers.
The sales director, Wright Boazman, had to decide whether he had the patience to allow Jean additional time to hone her craft or accept and adopt the proven, established system of closing deals at Sunrise or whether to let her go.
According to the text, the utilitarianism instructs us to maximize happiness for everyone affected by our actions (Shaw, 2014, P.46). The needs of the group exceed the number of the few or the one. It could be left up to either Jean to decide whether she would change her mindset and get with the program and increase her closing ratios or her Wright Boazman to fire her and replace her with someone who would follow enlist the training and follow the established program.
At some point, the line in the sand would have to be drawn. It was up to Jean or Wright to cross it or step back.
Critical Response: Given the three possible responses from the book, I feel like #2 is the most ethical of the three. However, I feel like all three aren’t satisfactory ways to treat this situation. I will analyze them one by one, then give my opinion of what the salesperson should do.
“The housing market will get worse before it gets better” –James Wilson. The collapse of the United States housing market in in 2008 was one of the most devastating moments for the world economy. The United Sates being arguably the most important and powerful nation in the world really brought everyone down with this event. Canada was very lucky, thanks to good planning and proper preventatives to avoid what happened to the United States. There were many precursor events that occurred that showed a distinct path that led to the collapse of the housing market. People were buying house way out of their range because of low interest rates, the banks seemingly easily giving out massive loans and banks betting against the housing market. There were
...bjections. Once the customer is reassured and agrees to the sale, initiate the sale process immediately and shift the attention to paying and completing the sale. Keep away at all costs from cell phones, TV, and god forbid at his phony wife calling him into the other room (red flag). That should be the bones of the operation and the basis of our model. The guys will learn how to adapt to objections and learn effective sale patterns and routines with practice. The successful salesmen get promoted and manage their team in ways they know to be effective and growth will become exponentially with us at the top of the pyramid.
The newly appointed district sales manager, Larry Barr, faces the problem of allocating sales quotas among his various sales representatives. This decision will affect everyone's earnings including his own. This problem is compounded by the fact that different territories have, for a variety of reasons, different potentials. In addition, the territory that is known to be the toughest will soon require a new sales rep.
The causes of the Great Recession all started as hundreds of billions of dollars was given to the United States abroad and financiers conceiving were to make a profit and what better way but the real estate market. Since the Community Reinvestment Act of 1977 and an expansion made in 1995 the than President Bush endorsed the program that created Option adjustable rate mortgages (nick-named “Pick-A-Pay”) to allow for bank to sell these options even though they were high risk (Conservapedia, 2013). The Community Reinvestment Act of 1977/95 is defined as to framework financial institutions, state and local governments, and community organizations to jointly promote banking services in the community” (Office of the Comptroller of the Currency, n.d.). That being said, there were three individuals, and firms that contributed the most to the recession including Senator Charles Schumer D-NY, Fannie Mae, American Ins...
However, there is a way to speed up the process. The key is to create a sense of urgency that will move the buyer forward in the sales cycle.
People make purchases on the basis of emotion rather than logic. I believe out of my experience that people decide to buy something not because it serves them a purpose but because it feels right to them. After this first stage of buying I know for sure that people start to think of logic to justify their decision to themselves. So it becomes extremely important for a salesperson to make an emotional connection between their prospects and themselves. I make sure that every time I have a prospect I will make a personal connection with that particular prospect. The whole idea behind it is used to generate an interest that touches them internally. This way I made sure that my time is not wasted and I am able to sell more over a selling spree. Therefore, it becomes extremely important for you as a salesperson to close deals on the basis of the emotions rather than selling with logic.
Phindile: Jan, I personally side with Raina on this because I feel that utilitarianism does not fully explain the ‘why’ in this situation. I think that political philosophy explains it though, to be specific libertarianism. “Libertarianism is the view that each person has the right to live his life in any way he chooses so long as he respects the equal rights of others.” (According to Libertarianism: A Primer by David Boaz, Free Press, 1997). In this situation if the definition is applied, Marilyn chose to be jettisoned, the pilot never actually forced her to leave the ship and in fact he tried all he knew of to make sure Marilyn did not have to choose what the law required of him to do.
All good things must come to and end. In late 2005, the housing bubble burst, and housing began to decline in price. People who refinanced, particularly those who financed with variable interest rates suddenly found their homes were valued at much less. The housing market became flooded with homes for sale, because the homeowners with variable rates and interest only loans could not continue to make their payments. (Greenspan) The rise in the number of homes for sale caused further lowering of home values.
Contemporary management of the business. 7 ed. of the book. New York, NY: McGraw-Hill. McComb, S., Schroeder, A., Kennedy, D., & Vozdolska, R. (2012).
The housing market crash was a response to a chain of businesses and people who believed that the old laws of banking were no longer important. Banks were no longer required to hold on to mortgages for 30 years which gave them the ability to sell off to other companies, without concern for the mortgage holders. David Harvey, a renowned geographer, warned us of this problem, stating that “labor markets and consumption function more as an outcome of search for financial solutions to the crisis-tendencies of capitalism, rather than the other way around. This would imply that the financial system has achieved a degree of autonomy from real production unprecedented in capitalism’s history, carrying capitalism into an era of equally unprecedented dangers” (Coe, Kelly, and Yeung, 2013)
Summary: The author used in-depth interviews and a qualitative grounded theory to gather information about salesperson or sales manager’s approach on sales. The data were analyzed using qualitative data analysis software NVivo. The author intention for the study was to understand the factors affecting the performances of salesperson. Author opted to use qualitative method for this study because lots of previous studies on this issue employed quantitative research method which is empirical and involves hypothesis testing, measurements and numerical data. Author
Sales people are motivated to the degree that he or she believes '(1) effort will yield acceptable performance, (2) performance will be rewarded, and (3) the value of the rewards is highly positive' (2003, p.20). For sales people to reap rewards or benefits, they first need to know the expectancy of their position. During this first stage, the managers will layout the training that is needed and will set their goals. The managers are also responsible for continued follow up and coaching. Often times this type of follow up is accomplished on the sales floor, so they may continue to have a high level of performance. The coaching is kept positive so that the sales person may continue to exert a higher level of performance. Floor coaching and setting the standards helps sales people see and understand the performance levels that are required. It is also up to the manager to choose highly talented people that are able to accomplish the sales goals that are given.
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...
Sales force management tools such as quotas, targets and sales reports are mainly used by management for a number of reasons. These include monitoring of sales force performance and determining suitable target markets for their sales force. Technology is also an aspect in sales management that has revolutionized sale and management in organizations. The incorporation of new technology has made work much easier for both employees and the management.