Essay On Online Shopping

1109 Words3 Pages

As the electronic commerce develops to a crucial part of the Internet activity, online shopping begins to dominate people’s shopping experience. The fact that shopping becomes a process that can be done by clicking mouse at home makes people more willing to shop online rather than going out to see the real items. Due to various visual tools and easy returns, apparel gradually becomes the category that drives the growth of e-commerce. Online sales of apparel and accessories are now the fastest growing segment, according to eMarketer, though inability to “touch, feel and try on items” before making a purchase was considered to impede sales online, the sales still “grow 20% to $40.9 billion in 2012, up from $34.16 billion in 2011.” The ascending trend will continue from 2013 to 2016, increasing the total retail e-commerce sales from $289.8 billion to $361.9 billion (Fredricksen 2012). With the proliferation of online shopping, more retail stores see the potential of e-commerce and enter the market.
When most brands have their online stores, the market becomes more competitive and leads to problems. Dozens of online shopping websites have now existed. As well as providing prices and discounts, many websites allow consumers to add reviews and ratings. However, the overflowed choices overwhelm online shoppers, leading them to abandon shopping carts and causing problems of slow loading time, hidden costs and difficulty to make a final choice. According to Naylor’s research in 2013, before consumers check out, seventy-five percent of shopping carts are abandoned. Among these carts, up to eighteen percent are abandoned because the pages are loading too slowly. Smart retailers won’t let themselves lose money; instead, some will...

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...l. To promote the new module, Pinterest can do similar things as Groupon---more shares, more pins, more buyers, more discounts. It can also cooperate with other websites such as Retailmenot, adding the promo code in the searching results of price comparison service. Also, it will be a win-win deal if Pinterest let major shopping websites post their trending items or the most popular items on Pintrends so consumers can save time finding out what is popular. Most retailers add “pin this” buttons to the pictures of their products online. Whole Foods, for example, pins gardening tips that encourages Pinterest users and even users who don’t have an account to share these tips on Whole Foods’ Pinterest public page. At the same time Pinterest’s pictures get more views or pins, the potential that people will buy something from the source page also increases.

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