JCPenney Dominates Over Kohl’s in Online Shopping Being a multi-billion dollar retailer comes with its perks. JCPenney’s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenney’s new e-commerce site stack up against its toughest competitor, Kohl’s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohl’s continues to exceed expectations in their stores. Online though, it is a completely different story. Kohl’s has a fledgling site located at www.kohls.com. The homepage for this site looks very modern and eye-catching with its large feature window and cute icons. Navigating into the site; however, a customer may notice that there are no opportunities to make online purchases or to view product. JCPenney’s homepage is dedicated to listing all departments and displaying several links to some of our strategic alliances. For instance, JCPenney’s ...
According to the Kohl’s Corporation Hoover Report (2014), in the late 1920s, a man named Max Kohl opened a grocery store in Milwaukee, Wisconsin (Hoover Report, 2014, pg. 9). By 1938, Max and his three sons had developed his store into a successful chain and incorporated the business. Max Kohl had experienced enough success by 1962 that he opened a department store right next to his Kohl’s grocery store. In 1972, Max Kohl and his family’s “65 food stores and five department stores were generating about $90 million in yearly sales” (pg. 9) In the same year, the British American Tobacco’s Brown & Williamson Industries (BATUS) purchased 80% of the Kohls’ two operations. Six years later, BATUS proceeded to purchase what remained of Kohl’s. In the early 1980s, BATUS decided that “Kohl’s discount image did not fit in with BATUS’s other retail operations” and decided to ultimately separate the two operations in order to put them up for sale (pg. 9). The president and chief executive officer at the time, William Kellogg, “and two other executives, with the backing of mall developers Herbert and Melvin Simon, led an LBO (leveraged buy-out) to acquire the chain’s 40 stores and a distribution center” (pg. 9). By the time Kohl’s managed to go public in the year 1992, they “had 81 stores in six states, and sales topped $1 billion” (pg. 9). At this time Kohl’s began its expansion and within the next five years managed to top sales at two billion dollars. Kohl’s then “acquired a former Bradlees store to enter New Jersey and opened stores in Washington, DC; Philadelphia; New York; and Delaware” (pg. 9). The following year Kohl’s managed to expand into Tennessee by adding new stores. The company named Larry Montgomery CEO in 1999 and short...
The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.
In 1776, David McCullough gives a vivid portrayal of the Continental Army from October 1775 through January 1777, with sharp focus on the leadership of America’s greatest hero, George Washington. McCullough’s thesis is that had not the right man (George Washington) been leading the Continental Army in 1776, the American Revolution would have resulted in a vastly different outcome. He supports his argument with a critical analysis of Washington’s leadership during the period from the Siege of Boston, through the disastrous defense of New York City, the desperate yet, well ordered retreat through New Jersey against overwhelming odds, and concludes with the inspiring victories of Trenton and Princeton. By keeping his army intact and persevering through 1776, Washington demonstrated to the British Army that the Continental Army was not simply a gang of rabble, but a viable fighting force. Additionally, Mr. McCullough supports his premise that the key to the survival of the American Revolution was not in the defense of Boston, New York City, or any other vital terrain, but rather the survival of the Continental Army itself. A masterful piece of history, 1776 is not a dry retelling of the Revolutionary War, but a compelling character study of George Washington, as well as his key lieutenants, and his British adversaries, the most powerful Army in the 18th Century world. When I read this book, I went from a casual understanding of the hero George Washington to a more specific understanding of why Washington was quite literally the exact right man at the exact right place and time to enable the birth of the United States.
With minimal aid from interviews with managers and no exposure to the marketing entity of the company, I was able to accomplish much of my findings related to the macro environment of Kohl’s through diligent online research. One of the major changes occurring in the retail industry is online shopping. Substitutes such as Amazon, eBay, and other online retailers are replacing the technically savvy shoppers from ever having to enter a store. Kohl’s competes with these outlets by remaining on the cutting edge of integrated technology to enhance the customer experience shopping their brand. They are currently testing multi-function tablets in jewelry and beauty departments that can be used to demonstrate
While there are services similar to ours – such as try.com – when a customer shops online they are not choosing between services that allow them to try clothes on online. Our service is valued in the context of their total shopping experience, not as the end-all, or in other words the appeal of our product to them is not simply that they can try on clothes when shopping online, but that in trying on clothes when shopping online they can be more sure of as to whether or not the clothes will look or feel right, enhancing their total shopping experience. Therefore, in evaluating our impact on customers, our competitors will be viewed as other ecommerce websites (against us as the totality of TJX’s ecommerce and in particular how we enhance the value of
It was a good year for a revolution, 1776. But it didn't start off quite as well as the colonists would have liked. When George Washington agreed to take command of the American forces in 1775, he probably didn't realize what he was truly getting himself into. Washington took command of an army made up of old men and young boys that had either come from their farms or the street. The army was short on weapons and gunpowder, lacked uniforms, and was racked by disease and drunkenness. Washington understood that what lies ahead would be difficult, considering he would be facing the most powerful country in world. But he probably didn't expect his worst problems to come from his own army, which was an undisciplined and untrained group that would eventually tamper with his great patience. Through it all he would stay determined and always try to stay one step ahead of the enemy.
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
Nordstrom’s retail positioning strategy provides it with the competitive edge it needs to differentiate it from competitors who also serve similar markets.
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
The American Revolution was a great time of change for America as a nation. With this change new heroes and ideals of life, liberty, and freedom were formed. Spearheading these new ideals was General George Washington and his continental army, but the road ahead of Washington and his men was not an unproblematic one. The winter at Valley Forge, Pennsylvania proved this to Washington and his men. Yet the true American ideal of life, liberty, and the pursuit of happiness were never forgotten in their battle.
In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart. Retail superstores such as Circuit City and Bed, Bath, and Beyond, also provide retail competition. A survey found that the majority of respondents favored Wal-Mart over stores like Target and Kmart. Respondents claimed Wal-Mart offered lower prices, better variety and selection, and good quality. The needs of consumers is an important economic feature in all competitive environments. What attributes (price, variety, quality, etc.) prompt buyers to choose one retailer over another is very important in the competitive landscape.
1776 was a good year for a revolution. George Washington had taken command of the U.S. forces in 1775, with an army of old men and young boys that seemed to be bleak and unpromising. Facing harsh conditions and disease- ridden camps, winning a war against the all powerful British was an uphill battle. What Washington probably didn’t expect that the worst of his problems would come from his own army, a group of untrained, undisciplined men that would tamper with his great patience. Through it all he would stay one step ahead of the enemy.
Egypt is an Arab country located in the northeast corner of the continent of Africa. It borders Asia. The Sinai Peninsula is located in Asia. Egypt is an intercontinental country. The Arab Republic of Egypt borders the Mediterranean Sea with a coast of 995 km. Furthermore, it is bordered to the east by the Red Sea with a coastline of 1941 km. The area of the Arab Republic of Egypt is about 1.002,000 square kilometers. The history of ancient Egypt is one that
Zhang, C., Henke Jr., J.W., Griffith, D.A. (2009) ‘Do buyer cooperative actions matter under relational stress? Evidence from Japanese and U.S. assemblers in the U.S. automotive industry’, Journal of Operations Management, 27(6), pp. 479-494 ScienceDirect [Online]. Available at: http://www.sciencedirect.com/ (Accessed: 27 February 2010).
When comparing two different ways of shopping most people do not even think about, they do both and not even realize it. In today?s society people shop while at work, after work and on the weekends, whenever time permits. Did you ever stop and think how can I get more time in the day for family or just myself? The best way to figure out with all the recourses we have; still most of us go into a store and spend time looking through racks and waiting in endless line to just purchase something. I compared going into a store verses online shopping; to see which on will save you time and money.