Overview
Nokia Corporation is a leading mobile communications company, which provides telecommunications hardware, software and professional services (Nokia, 2014). There are three businesses, including Devices & Services, HERE (formerly Location & Commerce) and Nokia Siemens Networks, and four operational and reportable divisions, including Smart Devices and Mobile Phones within the Devices & Services business (HERE) and Nokia Siemens Networks (Nokia Siemens Networks, 2012). Nokia’s main activities include technology research, product development, product management, sales and marketing, production of 1. Mobile devices 2. Map and location-based services 3. Infrastructure equipment and products, and strategic sourcing and partnering (Nokia Siemens Networks, 2012).
Other activity areas involve strategy that leads to sustainability for the people and the environment e.g. implementing sustainable and ethical working practices, minimising greenhouse gas emission, developing services that reduce unnecessary travel, and enhancing energy efficiency in products and technologies that use renewable energy (Nokia, 2014).
Risk Factors
As mentioned above, Nokia comprises of different businesses and activities; therefore, there are different areas in the company that are sensitive to physical, financial, and reputational risks. These risks are identified in terms of strategic, tactical, operational, and economic risks. Its overall risks, which arise from the main activities, are summarised below:
Strategic Risks (External)
Information Technology industry has a rapid changing environment e.g. rapid expansion of device functionality (Mizoguchi, 2012). Consequently, if Nokia’s top management could not adapt their business/ operations and increa...
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...s carrier-related operations have criminal and governmental issues i.e. employees of Siemens were accused of being unlawful; therefore, affecting Nokia’s reputation and operations (Nokia Siemens Networks, 2012). Lastly, Nokia brand is subject to reputational risk due to their sluggishness in operations in 2012 (Balakrishnan, 2012).
Economic Risks
Euro is Nokia’s reporting currency; therefore, the dissolution of the euro could increase the costs and volatility in Nokia’s reports of operations and financial condition (Nokia Siemens Networks, 2012). Moreover, since Nokia operates in a vast number of emerging countries, they are subject to economic, regulatory, political, and uncertainties risks, including sudden devaluation of currency, tax issues, challenges in repatriation of cash, and regulations against imports, from those countries (Nokia Siemens Networks, 2012).
There are always possible threats of new entrants in the mobile phone industry, not necessarily a threat to a new phone company but of new products from established companies. So the company might have less danger of further new entrants, but it has to be focused on the existing enemies.
In conclusion, current trends and significant events concerning T-Mobile were examined. A hard look was given to the economy, demographics, technology, political and legal issues, and social characteristics. T-Mobile is strong across the board, with surprising statistics backing up a variety of topics. The economy is strong, the demographics are not far-fetched, technology is improving, there’s no huge political or legal scandal, and T-Mobile is socially strong.
Cell phones have made a big impact on the world, for example, people are using them daily, and they have influenced science, politics, and many more fields.
“I’m sorry I didn’t hear you. I was responding to a text message. What were you saying?” Have you ever heard this expression or something similar; we all have. This is clear evidence of how cellphones can be a very big distraction in many social settings. Some people check their cell phone first thing in the morning. It is so easy to waste time playing on your cell phone rather than doing something productive. Cell phone use, can cause harm physically, socially, and academically, although cell phones have some good qualities, advancements in technology is causing the world to gradually become dependent on technology.
Sigurdson, J. (2004), ‘The Sony-Ericsson Endeavour: Part 1’, Institute of Innovation Research of Hitotsubashi Unniversity, Working Paper, (Tokyo: Japan).
Tweets, texts, and the virtual world are beginning to engulf human society one message at a time. For the past ten years, the estimated phone usage per day has become three to four hours. Those precious hours add up quickly, resulting in a total of one hundred and twelve hours per month spent staring at an animated screen. Children, teens, and even adults are beginning to use their cell phones more and more, and are putting themselves at a greater risk of developing social awkwardness, little persistence, and becoming known as digital natives; all these traits driven within your hand held partner.
Noelle Bell BUS 661 Marketing Nokia Marketing Research Proposal October 27, 2014 Executive Summary Introduction Over the past several years Nokia has been faced with the challenge of maintaining a competitive position in the smartphone marketplace. Nokia currently uses the Windows operating system, and will continue to support Microsoft. The decision to continue to use Windows will allow Nokia to focus its efforts on producing more affordable smartphones rather than competition with premium smartphones, such as Apple’s iPhone and Samsung’s Galaxy.
In today’s current economic state, the likelihood of a company entering into a global market is inevitable. Multinational corporations (MNCs) such as Vodafone are required to standardise their Research & Development activities throughout the world in order to penetrate the market. This is achieved by obtaining new technological opportunities, such as the most up-to-date phones, thus maintaining a competitive driver in the market.
Cell phones have changed the way we go about life in many ways. They change the way we interact with people in our everyday life. They hinder our physical aspect of life without us even knowing. One of the biggest issues I see is the changes it creates in our classrooms from an educational standpoint. Cell phones have been negatively impacting our lives in some very important ways.
From the Research that I have done I have found quite a lot of risks for mobile phones. Every phone from different countries has different Security risks. Different risks affect people differently; some are on a really small scale and some risks which can ruin people’s lives.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any
Today, Nokia is the world leader in mobile communications. The company generates sales of more than $27 billion in a total of 130 countries and employs more than 60,000 people. Its simple mission: to "connect people."
Dangers of cell phones to the health and safety on any one individual can be supported not only in opinion but fact as well. Opinions and research vary greatly on the negative aspects of cell phone usage, although most would choose benefits over that negative. While most consumers may appreciate the convenience and mobility of cell phones, the human body will not.
Organizations and individuals have to strategically position themselves in order to take advantage of the growing technology and achieve business competitive advantage while at it (DeHaven 2010 pg 1). Technology has enabled globalization; where ideas, products and services have been shared. This has promoted foreign businesses thus helping different economies all across the globe. Different organizations and individuals have realized that technology will keep growing and changing and the best strategy will be to adapt it other than holding to rigid ways of doin...