Essay On Nike, Inc.

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Recommended: Nike history and analysis

Graham Allgood
Fortune 500 Research Essay
California Baptist University
Introduction to Business
April 10, 2014

Nike, Inc. is an American company that designs and sells athletic footwear and apparel (Nike, inc.,2011). Bill Bowerman, a track and field coach at the University of Oregon, started the company in 1964. Originally named Blue Ribbon Sports, Nike Inc. opened its first retail outlet in 1966. Nike’s mission statement is “To bring inspiration and innovation to every athlete in the world.” Bill Bowerman said once said, “If you have a body, you are an athlete.” The first line of Nike footwear was presented in 1972 at the U.S. Track and Field Trials and the runners that tried them on were in awe. This advancement continued through the ‘70s and pushed Nike to become a publicly traded company in 1980. All throughout the 1990s, Nike became known for its amazing shoes. Then, Nike decided to branch out into other sports. They had huge success in golf with the then unknown Tiger Woods wearing all Nike apparel (Nike, inc., 2012). Nike also made a huge investment in keeping its sponsorship of Lance Armstrong throughout his battle with cancer. In return Lance sponsored/advertised their products through his record seven straight Tour de France championships (Nike, inc., 2012). Today, Nike continues to find great success. They are innovating the way apparel and footwear are utilized in almost every sport. “Even through the recent hard economic times, Nike has continued to increase their revenue target, aiming for a fiscal revenue of $28-30 billion” (Nike, inc., 2012).
There is no limit to what athletes will do to have a competitive advantage over their opponent. Athletes are always wanting the very newest technologies to get th...

... middle of paper ...

... previous mistakes ("Swot analysis nike,," n.d.).

My dream is to receive a marketing internship with Nike during the summer before my senior year at CBU. I chose to write about Nike because of my passion for them and my great experience with their brand. I think that Nike has a very bright future ahead and if I had money to invest, I would definitely invest in Nike. My favorite thing that Nike is doing right now is the fact that they are sticking to their mission statement and helping athletes around the world!

References

Friesner, Tim. "SWOT Analysis Nike, Inc." Nike SWOT. N.p., n.d. Web. 10 Apr. 2014.
NIKE, I. c. (0012, March). NIKE, Inc. Unveils ColorDry Technology and High-Tech Taiwanese Facility to Eliminate Water and Chemicals in Dyeing. Business Wire (English).
"Nike Mission Statement." Nike Mission Statement. N.p., n.d. Web. 10 Apr. 2014.
www.Nike.com

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