Essay On Distracted Driving

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‘Keep Your Head Up!’ Campaign is a campaign about distracted driving issue.
Nowadays, driving a car is not an unusual activity to do by every youth. With many activities to do, driving eases people to go anywhere at anytime. Yet, this activity is underestimated by a lot of people. They do not aware that driving can lead to some dangerous causes, for an example an accident or crash.Car accident is mostly caused by the distracted driver that is unaware of what is happening on the road. People should focus on the road when they are driving, thus they will be aware of their surrounding.People are frequently distracted while driving, especially by their smartphones. Nowadays, people not only talking on the phone behind the wheel but also using social media which is obviously distracting them focus on the road.Talking on the phone, texting (whatsapping), social-networking (tweeting, facebook-ing, looking at instagram) even sometimes they do selfie while driving. This activities during …show more content…

For this strategy, we are using Twitter, Facebook, Blog, and Youtube with updated information about the current campaign. The main group of targetted audiences are technologically savvy users which are actively searching for new information through social media. We assume that this strategy can be used to reach the main targetted audiences. The second strategies are running awareness fair for three days in Sunway University. This strategy is used to reach more targetted audiences more generally. The next strategy is attracting the media to report about this campaign by having viral video contest. Media needs newsworthy information, and this campaign needs publicity. Since distracted driving issue has little coverage in mass media, we have to come out with something special to attract the media to cover this campaign so people might be aware of this

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