Essay On Breast Cancer Awareness Month

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Hundreds of organizations across the United States help support the cause of breast cancer by raising awareness, but is awareness what breast cancer patients and their families want/need. Daniela Campari, senior vice president for marketing at the American Cancer Society, believes in the pink campaigns to raise awareness. During the “National Breast Cancer Awareness Month” organizations all around the United States use the method of “pinkwashing” as they use the color pink to symbolize breast cancer. In the article “A Growing Disenchantment with October Pinkification” by Gina Kolata, it says, “Those who promote the pink campaigns say they raise millions of dollars to fight the disease.” These pink campaigns that Daniela Campari support prove

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