Essay Letter To Skyy Advertisement

646 Words2 Pages

Samia Al Barghouthi The United States of America Samia Barghouthi@gmail.com 14th November 2017 Dear Skyy company, Advertisements have been created in order to sell products, however; as the years passed, the way of selling the products has changed. Advertisements started to use and exploit women’s body as a way to sell their products. As the head of defending women rights and exploitation in the UN, Samia Al Barghouthi, I am writing you this letter in order to grab your attention about a serious problem that has been declared by the release of your product’s advertisement on the first of August, 2011. It was a sensation worth talking about. Your advertisement has made us as the audience unsure about the main purpose of it, is it the woman’s breast or the vodka, in other words, your main product. Moreover, it caused a lot of questions to pop into our minds such as that it has made us wonder why was the main concentration on the women herself, not the vodka’s bottle, in another way the product itself. It is so depressing to know that nowadays all that the audience cares about is sex rather than the product itself which was supposed to be the main object; Moreover, it is miserable to know that in order to appeal the …show more content…

Your advertisement has shown your use and exploitation of women’s bodies. In addition to the fact that you have used women in an unethical and non-moral way through showing and displaying certain parts of her body in order to grab the audience's attention which is considered completely irrelevant to the main product, the vodka bottle, and what has the woman to do with it? simply nothing. However; it is not impossible to figure out and analyze the real reason behind that. Your exploitation came with the aim of objectifying the woman as a sex object and this was shown through putting the

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