It can be said that the age of television has come to an end. For decades, the exclusive programming of television networks has reigned supreme, drawing in millions of viewers to their television sets; however, as time has progressed and technology has advanced further, more people have access to the world wide web, allowing for more accessibility and connectivity between users all across the globe. Through the use of social media such as Facebook and Twitter, users have been able to discuss an infinite amount of topics from anywhere on the planet, making communication internationally simplistic; however, how does the internet play a part in the dying out of the television age? The video sharing website, Youtube, would be the main culprit. …show more content…
The channel and subsequent series debuted in 2010, and has followed a strict schedule of posting an episode every Tuesday. The show is hosted by series creator Harley Morenstein. The series began in Montreal, Quebec, but episodes have been filmed in California, where guest stars including Tony Hawk and Arnold Schwarzenegger have been apart of the cooking segments. In December 2012, Epic Meal Time spawned a spin-off series titled Epic Chef, inspired by the Food Network series Chopped. In this series, two chefs battle the 45-minute clock to create a meal using three secret ingredients mixed with a briefcase full of bacon and the featured alcoholic drink of the day. As can be noted from this example; Youtube content creators do take influence from content that is aired in traditional media; however, due to the ease of access to the online content, it has inevitably encompassed the original source from which it pays homage …show more content…
But if the old media system was simply described as a hypodermic needle that injected meanings directly into a hapless audience (which it never really was, and they never really were), one might think I have drawn a straw man to describe the complex relationship that the 20th century's active audience of had with its old master, commercial media.
In Watching YouTube I draw a clear distinction between the active audience of mass media, and the hyper-active audience of online media. The analogue audience was active only as weakly-empowered interpreter of meanings (which were only shared in a local context) while the digital audience has significantly greater powers of production (which generate globally distributed online videos). YouTube, the Internet, and digital cameras have transformed the audience from a locally significant interpreter of commercial media to a globally influential producer of entirely new cultural products.
In the end, Pevere does exactly what a good reviewer should do - he gets to the heart of the matter and summarizes 80,000 words in one
The commercials appear in the press and reduce the matters to entertainment and trivialities. Given that television is the primary channel for public communication, it programs people’s minds through their images and determines the direction the people take. Postman claims that these claims are not a form of criticism of the visual arts, but types of communication become positive or adverse contingent on the link they have to symbols and functions in the social order. Television, the internet, and social media pay a similar role in the society. Since the emergence of technology a few decades ago, the various forms of communication has developed. The internet, being one of them, is primarily an international computer linkage that began over four decades ago. It is a global open linkage of networks depending on the protocol. The latest emergence of the contemporary internet is social media which consists of applications grounded on technological and ideological establishments of Web 2.0 and which facilitate the formation and exchange of use produced content (Haier, Flynn & Sternberg). It is a new kind of interaction
Neil Postman is deeply worried about what technology can do to a culture or, more importantly, what technology can undo in a culture. In the case of television, Postman believes that, by happily surrendering ourselves to it, Americans are losing the ability to conduct and participate in meaningful, rational public discourse and public affairs. Or, to put it another way, TV is undoing public discourse and, as the title of his book Amusing Ourselves to Death suggests, we are willing accomplices.
According to Dr. Jean Louis Ntang Beb and Dr. Shantella Sherman, people are largely impacted by entertainment and different forms as media when they become more readily available and prominent in people’s lives. Postman refers to this as ‘media – metaphors’ that “classify the world for us, sequence it, frame it, enlarge it, reduce it, color it, [and] argue a case for what the world is like” (10). The media is able to do this because it knows it has a heavy influence in an individual's life. When an entity has knowledge of power, it is able to manipulate its delivery in anyway it wants. This is because at the end of the day, even if the information received is not practical, society will still end up talking about with
In his argument, Postman described how technology is affecting our way of thinking. The main suspect in this case is television. In his book, Postman pointed out one of the significant facts in the twentieth century, which was: “the decline of the Age of Typography and the ascendancy of the Age of Television”(8). As soon as the shift began, the social institutions involved in printed content were forced to learn the language of the television. Since television’s content is entertainment-oriented, serious forms of public discussions were also modified to be more entertaining. Postman believes that, “whatever the original and limited of its use may have been, a medium has the power to fly far beyond that context into new and unexpected ones”(18). When exposed to writing, humans’ minds are still able to respond with a critical reaction. But that is not the case with television and modern-day media. This is because of what Postman described as “media-metaphor”. He suggested that the media works like a metaphor, giving us powerful implications to enforce their definition of reality. Many television programs and advertisement are inexplicitly telling us
From its beginnings, media has always been distributed through networks. Though the networks of today differ greatly from those of before, the basic concept remains the same. There are many definitions of what a network is, and there are numerous types of networks. Media is connected to, and makes use of, more than just one of these types of networks. With the use of today’s expansive and complicated technology, more of these networks are being made accessible to media companies. This essay will be looking at what networks are, the essentially symbiotic relationship between them and media, and will analyse the effects of this relationship on the world at large.
As McLuhan argued in the beginning of ‘Understanding Media’, some previous scholars such as General David put too much emphasis on the content of media. (McLuhan, 2001:11) As a result, the nature of the medium was ignored, and human beings would become ‘in the true Narcissus style of one hypnotized by the amputation and extension of his own being in a new technical form.’ (McLuhan, 2001:12) McLuhan advocated studying the medium itself rather than the contents of the medium.
In Understanding Media: The Extensions of Man, he proposed that we focus on the way each medium changes cultures and traditions and reshapes social life, rather than the content. He describes the content of the medium as a “juicy piece of meat carried by the burglar to distract the watchdog of the mind.” (McLuhan, 32). To him, focusing on the medium was important because he believed that different types of media change the balance of our senses. We start isolating and highlighting different senses.
Up until recently television has been the most prominent medium of entertainment and information in our lives. Nothing could beat Saturday morning cartoons, the six o'clock news and zoning out from the world by the distractions of prime time sitcoms. It is all of these things and more that formed television into what was thought to be the ultimate entertainment medium, that is, up until now. Television in the twenty-first century is not the television our parents watched or in fact what we watched as children. Today’s generation are no longer satisfied with the traditional television experience. Today’s audience no longer has to follow the network’s predetermined schedule nor is television the one dimensional experience it used to be. Viewers no longer need to schedule a fixed time in order to gather information or watch their favourite show (Smith 5). They can record it with the push of the DVR (Digital Video Recording) button or watch it on a device and obtain background information via the Internet. In addition, viewers now have the opportunity to interact with, share, and produce their own material from their favourite show (5). In order to not lose the authenticity of television, media theorists have created transmedia. This new twist on television gives the user more control and more involvement than ever before. The concept has been termed as transmedia storytelling. The online journal Infoline defines transmedia storytelling in its January 2014 issue as “social, mobile, accessible and re-playable.” Originally coined in the 1990’s it was not until 2003 when Henry Jenkins, a professor of communications at the University of Southern California, wrote his article “Transmedia Storytelling” that the term began being ...
Previous studies examined the social integrative needs for users to socialize with other users. The definition of social interaction has changed with the rise of mobile and communicative technologies. In terms of media ecology, we can argue that social media is prevalent; with Twitter dominating the service for TV users to expresses themselves during live watching TV shows. According to SORUCE, many participants in their research noted their TV experiences progresses with social media. Users sent text message during live watching, as it was it is more personal.. Social TV allows strengthening their relationships with friends by watching videos together and creating new online friends. Furthermore, the abundance of multiple these practices
Marshall McLuhan was a Canadian scholar who had an area of focus in medium theory. His idea that “the medium is the message” is his most famous. Since his death in 1980, technology has advanced considerably making the variety of today’s media increasingly vast compared to the media of his time (Wolf 2004). Nonetheless, his theories can still apply to modern media. Netflix, a provider of on demand Internet media, specifically movies and televisions shows, is one of these new media. His theory of hot and cold media can apply to it, where Netflix as a hot medium, if not used sensibly, can affect one’s perception of the world negatively.
It does not take Galilean perceptions in order to understand the complexity of new media and digital culture and the evermore expanding cosmos of the computer mediated communications. But, it leads us in a vague, indefinite space of exploration of this complex state. Certainly not an utopia, if we’d say that this is an utopic state nor condition, we would be circling around the utopic vision itself, and that is not what we pursue. How to understand digital culture, how to
Lewis H. Lapham (New Introduction By) Marshall McLuhan (Author), 1995. Understanding Media: The Extensions of Man. 3rd Printing, 1995 Edition. The M.I.T. Press.
Thompson, B. John (1995) “Self and Experience in a Mediated World”, The Media and Modernity : A Social Theory of the Media, Stanford University Press, Stanford, pp.209-219.
...ely available and accessible from everywhere. New media has introduced innovative platforms and ways to consume media products, they have been embedded into our social context that we are unaware of the different ways we are constantly relying on technology. This leads us to call for more contemporary studies towards new media audiences for a more in-depth analysis and how they have merged the different contexts of media consumption.
Hence, any debate of the future becoming digital must take into consideration the reaction of the media to the technological innovations of the world, from the Personal Computers (PC) to the smallest Smartphone. Although mass media has increased with technological innovations, what driv...