I. What does rapid information technology adoption bring?
The importance of technology in tourism has amplified over the years. With the acceleration of Internet usage, the tourism industry must align its marketing strategies to reflect recent realities such as availability, interactivity, and search capabilities (Nath & Menon, n.d.). Stakeholders must be swift in adjusting to the progression of technologies, the surfacing of pioneering advertising schemes, the changes in consumer preferences, and the stiff competition due to globalization.
According to Sakulsureeyadej (2011), the evolution of mobile technology enables consumers to be savvy in utilizing mobile devices in creating travel plans. An increasing number of travelers survey the Internet prior to making any travel decisions (Tengco, 2014). According to Umali (2014), there was a 75 percent increase in Philippine annual travel booking from 2007 to 2012. Hence, it is important for the tourism industry to reinforce its practices to meet changing customer behavior.
As new mobile applications that offer diverse opportunities enter the market, prices and technology shape the architecture of tourism activities. This is in tandem with social networks uniting a more transparent market in which people are able to provide services together (Blanco, 2011). This brief will highlight the trends in digital technology influencing tourism as it creates the opportunities for tourism growth and development. As per Blanco (2011), “we have no other choice but to understand and manage change.”
II. What are the trends in digital travel?
In 2010, the Taylor Nelson Sofres (TNS) Global Market Research Philippines conducted a study on digital life. According to TNS, the tourism industry has to ...
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...ifestyles. Retrieved from http://2010.tnsdigitallife.com/
Tengco, J. (2014). It’s more fun in the Philippines. A presentation for the Dr. Andrew L. Tan Center for Tourism forum on
Emerging trends in digital travel and its impact on tourism buyer behaviour. Held 30 April 2014 in Asian Institute of Management, Makati City, Philippines.
Tianco, B. (2014). A discussant for the Dr. Andrew L. Tan Center for Tourism forum on Emerging trends in digital travel and its impact on tourism buyer behaviour. Held 30 April 2014 in Asian Institute of Management, Makati City, Philippines.
Umali, R. (2014). Digital tourism in the Philippines. A presentation for the Dr. Andrew L. Tan Center for Tourism forum on
Emerging trends in digital travel and its impact on tourism buyer behaviour. Held 30 April 2014 in Asian Institute of Management, Makati City, Philippines.
Teye, Victor, Ercan Sirakaya, and Sevil F. Sönmez. "Residents' Attitudes toward Tourism Development." Annals of Tourism Research 29.3 (2002): 668-88. Science Direct. Web.
Thus, a strong dependence on the internet and other tools will be considered for the marketing strategies of the brand destination. Since the brand is targeting young adults, there can be a strong dependence on the specific utilities on the internet including Facebook as well as additional social networks and websites. Moreover, it will be considered as the effective way for mass communication of message along with the targeting of appropriate markets (Canadian Tourism Commission, 2007). Marketing strategies in appropriate networks should be considered as the ways for ensuring the appropriate deliverance of message to the appropriate target markets depending on the type of tourism to be contributed during their stay in the Quebec City. For instance, raising awareness along with the establishment of relationships with the certain business organisations will act as a promotional strategy for the traditional areas in the Quebec City.
Journal of Travel Research, January 2014; vol. 53, 1: pp. 12-25. first published on April 1, 2013
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
According to Lin, Jones, Westood, Reza and Samiei, “the rise of social media is because travel products are intangible goods and involve complex decisions associated with high costs, they are considered
Over the past few years, the travel and tourism industry has experienced a major increase in online travel and bookings, due to advanced Internet technology and networks
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
With an online travel agency, consumers have experienced: websites ease of use, loyalty, satisfaction, downloading brochures, comparing prices on many websites, writing email comments, instant online chatting, and making frequent purchases (Couture et al., 2015). Traveling is a major part of a customer’s way of life; allowing them to purchase travel online is important to increase online sales, and to give them a positive online customer experience (Rose et al, 2011).
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
There are factors which are affecting the consumer behavior in Tourism are Safety and mature consumers, Web, Pricing and tourism studies. The web is considered one of the important factors, which have been argued by the authors about its importance in terms of its influencing acknowledgment.
The Philippines is endowed with abundant natural resources and one of the world’s richest diversity of fertile lands; flora and fauna; heart seizing scenic beauty; diverse culture; indigenous etiquette. A country blessed with astonishing natural environment along with the country’s hospitable and pleasant people has made it one of the major tourist destinations around the world. Tourism is one of the major contributor to the economy of the Philippines. Its beaches, mountains and rainforest are among the country’s natural tourist destinations. Aside from these, its rich historical heritage, diverse culture and traditions, festivals and celebrations, native foods and delicacies are endemic additions to the Philippines’s tourist captures.
The economy can be clearly identified as the most beneficial aspect of tourism. “According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce” (Mirbabayev, 2007). In Australia alone, Tourism contributed $87.3 billion in 2012, and employed 908,434 (7.9%) people (Kookana & Duc Pham, 2013). Tourism is “one of the most profitable and rapidly developing industries in the world” (Popushoi, 2004). Every year the number of tourists increase dramatically and consequently the revenues from tourism will increase substantially.
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new
To promote destinations and build their unique touristic image, DMOs have started using social media as a destination marketing tool. It helps them have a better understanding of how tourists from around the world perceive this touristic destination and build marketing strategies on that basis (Neuhofer et al., 2012 as cited by Kavoura and Stavrianea, 2015) . Social media also help DMOs interact with the tourists and build and maintain online relationships with them which would attract them more to the destination and ensure their loyalty on the long term (Page, Buhalis and Hays,