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The digital age
Relationship between online shopping and traditional shopping in the near future
Relationship between online shopping and traditional shopping in the near future
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Emergence of the New Digital Consumer: A Study towards the Online Purchase Intention of the Mauritian Consumers. 1. Introduction The introduction of the 2.0 web by Darcy DiNucci in the early twenty century, with its popularisation by Tim O’Reilly in the late 2004 , has expanded up the way traditional consumers were involved in the decision making on purchase intention (Al Quintana, 2012). Today’s consumers are more connected than ever, with more access to and deeper engagement with web contents due to the proliferation of digital devices and platform (Nielsen, 2013). According to Duncan, Hazan, and Roche (2013), the traditional consumer behaviour is rapidly changing, with the “digital” activities growing rapidly in every sphere, giving rise to the new age of digital consumers or iConsumers. However it refers to consumer controlled interactions or cross platform usage that is how consumers now access information through their tablets, phablets and smartphones rather than on printed paper. Content that was once only stimulated by impactful advertising on television, in magazines or even words of mouth can now be sourced and delivered to consumers through their multiple connected devices (Nielsen, 2014). Hanuman and Hok Yin (2004) argued that the benefit of the internet as a strategic tool has been a major catalyst to boost internet retailing since the 1990s (Ecommerce Land, 2004). Observation can be drawn that the use of internet for purchasing is becoming a positive trends towards the digital consumers due to the fact that using the internet has become comfortable than conventional shopping, faster decision making process enabling the best deal available without being physically in store. Today, almost all retailers are ... ... middle of paper ... ..., the Technology Adoption Model (TAM) was developed by Davis (1986 which is specifically meant to explain computer usage behaviour. TAM uses TRA as a theoretical basis and involves two primary predictors - perceived ease of use (PEOU) and perceived usefulness (PU) and the dependent variable behavioural intention (BI), which TRA assumed to be closely linked to actual behaviour. The system adoption thus is a response that can be explained or predicted by user motivation, which, in turn, is directly influenced by an external stimulus consisting of the actual system’s features and capabilities (Mohammad Chuttur, 2009). It is expected that by 2015 over $100 billion worth goods and services will be purchased via a smartphone or tablets. Internet purchase in Mauritius, look at statistic, vanisha articles (last paragraph after internet in mauritus)
Orr (2013) has proposed several ways in which the online consumer’s behaviour has changed and suggests that brands need to take this into account and adapt their digital strategy to better facilitate this new “2.0 Consumer”.
The Digital Buyer – Uses 21st century technology to do their own goal-driven research, shares on-line content and takes part in on-line conversations with trusted relationships before they contact a provider. Once they are engaged with specific providers, they expect the active use of technology from the provider to improve their experience. Finally, they create their...
The early adopters were always comfortable buying PCs online, she notes, but the general public has taken a while to catch up. "What we know about how consumers buy online is that they start with low-ticket, low-risk goods like books, and they eventually begin to trust the Internet more and graduate to higher end products like PCs and travel."
Since the internet came out and developed, online shopping has become important parts of many people. With the rapid development of the Internet in the world, more and more people began to start online shopping due to its convenience, time-saving and benefits. For the definition, Online shopping is an act of purchasing items or services on the Internet and has grown in popularity over years. Narrowly speaking, it can be understood as searching online information and having online deals. But broadly speaking, if one section of shopping
Many studies have highlighted Mobile penetration has increased . smartphone subscriptions are set to more than double by 2020 and 70 percent of the world 's population will be engulfed by the movement. "By 2020 there will be 26 billion connected devices," As per the report from ericsson , India added at least 26 million subscribers at a time when the total number of mobile subscriptions in the first quarter of 2015 touched 7.2 billion, including 108 million new subscriptions.
... Couto, J., Natario, M., Braga, A. (2007). International Reality of Internet Use as a Marketing Tool. Journal of American Academy of Business, Cambridge, 11(1), 138-144. Retrieved April 11, 2008, from ABI/INFORM Global Database. (Document ID: 1186428261) at: http://www.apollolibrary.com/Library/library.aspx?bc=1.
George W. Bush’s statement that “You can’t do today’s job with yesterday’s methods and be in business tomorrow,” is true in today’s business world. In order to stay competitive and successful, management must not only keep up with the times, but also look ahead to coming trends and adapt as quickly as possible.
The regression model demonstrates the relationship between the dependent and explanatory variables. It indicates whether the relationships are strong or weaker based on the charter on a scatterplot (Morse & Niehaus, 2009). Importantly, this tool is significant in determining the trends of smartphone use across ages and personal preference with time (Morse & Niehaus, 2009).
Online shopping is strongly beneficial for both consumers and businesses, as it allows ease of service, customization for customers, and can increase sales and reputation of businesses. Giving the consumer the ability to shop in the comfort of their own home, without spending a large amount of time, as they may experience at a Retail location, gives them the sense of freedom while purchasing. This can improve a Company’s reputation, and allow for targeting a larger mass market by appealing to customers.
Birch, Alex, Dirk Schneider, and Philipp Gerbert. The Age of E-Tail: Conquering the New World of Electronic Shopping. Oxford, Capstone: 2000.
...ular website, they are still to be expected to find substitute sites and switch to them. Compare information and find other websites that provide similar products or services which is easy for consumers. In online shops, the relationship between loyalty and consumer satisfaction is weaker than offline shops (Anderson and Srinivasan, 2003; Terblanche and Boshoff, 2010). Objective of customer buying studies highlighted the role of such as factors that are service quality, equity and value, customer satisfaction, passed loyalty, expected switching cost and brand favourite (Hellier, 2003). Attitude towards online shopping and intention to shop online are not only related to ease of use and fun but also to numerous exogenous factors such as consumer traits, situational aspects, product characteristics, preceding online shopping experience and confidence (Monsuwe 2004).
Smartphones are used for carrying out various tasks like checking email, downloading and installing mobile apps, paying utility bills and performing online financial transactions. In the era of digitalization it is essential to use Smartphone for performing online transactions. The number of Smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019. It is expected that, by 2017, almost a third of the total global population will use a Smartphone (Statista, n.d.). India, the second most populous country in the world, is projected to pass the United States in number of Smartphone users in 2017. Around 223 million people in the U.S. will use a Smartphone by 2017, compared to 340 million in India. In this paper the terms
The beneficial impacts of online shopping are greatest on the nation’s economy. Consumers do not only purchase items online, but the internet allows consumers to compare and browse items online. This then results in consumers going out and buying those items at stores. “But because people also go online to investigate merchants and compare products, the internet winds up influencing about six times that many offline purchases” (Freeman Evans 1). The internet has allowed holiday sales to grow twenty one percent from last year to $16.8 billion. December 9th seems to be the busiest day of shopping online. Purchases totaled in $367 million. Another example of online shopping is Overstock.com. This site’s sales were up 75% from last year. Another benefit of online shopping is free shipping and no waiting in lines. With all of these advantages online shopping has become very popular. “Online sales will represent 4.5 percent of total holiday sales- an estimated $12.2 billion of a total of $271 billion” (Suneel Ratan 2). With all of thes...
The goal of this research is to prove that the online shopping drive the customer to be more
Global smartphone shipments will reach 567 million units this year alone (2012). And by 2016, 1 billion people worldwide will own smartphones,” (life hacker: 2012).