Online Retailing Essay

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What are the elements of a good online retailing (e-tailing) website? Give examples, including the web address of a firm's website that you feel uses these elements successfully

The online stores are nothing but an extension of retailing. In net terminology it is known as E-tailing. If you go by definition, it is “E-tailing refers to retailing over the internet. Thus an e-tailor is a B2C business that executes a transaction with the final consumer. E-tailors can be pure play businesses like Amazon.com or businesses that have evolved from a legacy business, Tesco.com. E-tailing is a subset of e-commerce”

It is crucial in any e-tailing business to keep the shopping process simple, fast, and consistent. The average time to shop keeps getting faster at just over four minutes with less than five clicks in the process from product selection through checkout.

I personally look for the sites, which are fast to load, got a lot of information …show more content…

The objective of e-retailers is to complete product purchase transactions; however, the unique benefits that e-retail transactions provide to consumers are in the performance of the service end of the e-retailing experience rather than in the qualities of the purchased good itself, which can be obtained through alternative commercial channels.

E-service is currently offered in a wide range of service industries. Despite benefits proposed by the web-based commercial environment, few e-retailers have succeeded in encouraging consumers to modify their current "shopping" habits, in favor of Internet shopping. Convincing surfers to advance from "monitor shopping" to "actual purchasing" and especially creating repeat-consumers has proven to be a challenge (Helander & Khalid, 2000; Jarvenpaa & Tractinsky, 1999; Kolesar & Galbrait,

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