Public relations is acknowledged to be very vital to the survival of organizations, institutions and individuals, through its multifaceted functions, as identified above, includes the following: Counseling: Public relations provides advice to management concerning policies, relationships, and communication with its various publics.
Research: Through research, public relations determines attitudes and behaviors of publics through research in order to plan public relations strategies. Such research can be used to generate mutual understanding or influence and persuade publics.
Media Relations: Public relations works with the mass media in seeking publicity or responding to their interest in the organization, in order to enhance organizational
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These activities may include advertising, collateral materials, publicity, promotion, direct or indirect services.
Elements of Public Relations
Lattimore (2004:5) is of the opinion that Public relations, as a management function encompasses the following:
• Anticipating, analysing and interpreting public opinion, attitudes and issues which might impact for good or ill, the operations and plans of the organisation.
• Management counselling at all levels in the organisation about policy decisions, courses of communication and action, taking into account theconsequences of the public, and the group’s citizenship or social responsibilities.
• Researching, conducting and evaluating, on a continuing basis, programmes of action and communication to achieve informed public understanding necessary to the success of an organisation’s aims. These include marketing, financial, fundraising, employee, community or government relations, and other programmes.
• Planning and implementing the organisation’s efforts to influence or change public policy
• Setting objectives, planning, budgeting, recruiting and training staff, and developing facilities- in short, managing the resources needed to perform all of the
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However, as a plan, strategy is conceived in advance, has a purpose and is thoughtful to some degree. Public relations works best as a strategic management function. Strategic public relations is focused on achieving objectives and goals that contribute to the overall purpose and mission of an organisation. Strategic management is the science and art of formulating, implementing, and evaluating cross-functional decisions that will enable an organization to achieve its
Dr. Bob Batchelor, Associate Professor of Public Relations states-“Public Relations is all of organizations relationships with all of its potential audiences. Marketing is the umbrella term used for all communication that goes on in a corporation or organization. Convergence has already taken place and it will continue.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
Managing: Planning, recognising top priority, making decisions, facilitating change, and keeping the system functioning well. They all take effort to move toward its goals and vision
Public Relations are a critical part of sports. It is what puts people in the seats pays the athletes and builds the stadiums. Public Relations are what make sports what it is today. If it were not for today’s ever changing public relations industry sports would not be what they are today.
They also have to maintain planning ,controlling and coordinating function .In maintain the planning ,managers must be selecting some staff who are skilled and experience and some staff for handling any kind of situation ,Finally ,they set the plan .
Public relations practitioners are often described as an organization’s voice, positioning messages in the media to ensure the organization is perceived as beneficial, relevant, and credible. According to Zoch and Molleda (2006), this role is defined as “media relations” and is a pivotal aspect of the public relations profession. Two theoretical frameworks, agenda setting and framing are at the core of effective media engagement. Agenda setting is the process determining which social issues dominate public discourse, and framing is the way each issue is presented to the public (Dearing & Rogers, 1996; Hallahan, 1999). First, public relations practitioners use agenda setting to garner media coverage for its organization and its stakeholders
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
A public relations campaign is defined as a number of events that all share a specific goal. A public relations campaign can often help an organization or company with public opinion. In public relations, there are steps to the process as we discussed in the past lesson. The key to public relations includes research, planning, and problem solving. These organizations do their research as to what is politically correct, and what is wrong.
Managing a Crisis Using Public Relations Handling Public Relations for any organization can be very difficult. task in any circumstance - even in simple, non-crisis situations. When a crisis strikes, that's when PR managers really have their work. cut out for them to see. A PR manager must always be prepared for the inevitable crisis to happen because that is when their jobs are really tested by the public and the organization.
Over the course of time, the idea that surrounds popular culture is mainly the fullness of ideas, perspectives and attitudes. Also within the mainstream of a given culture there are other phenomena’s such as images, videos and outlooks that shape the idea of how public relations is looked upon in the society today (Street 2004). In the past decade or two public relations has been portrayed through different texts, images, movies, shows and ideas that provide a critical analysis of how it is looked upon as a profession (Rhodes and Westwood 2008, 2]). In popular culture public relations is often depicted as being negative and devious (Morris, Goldsworthy and Corporation 2008). Over the period of time, entertainment mediums such as television
Public relations is a profession with several pioneers, and the period of 1900-1916 saw the development of public relations skills by the railroads and the public utilities (Broom and Sha 86). Ivy Ledbetter Lee’s statement of philosophy influenced the evolution of press agentry and publicity into public relations (Broom and Sha 87). He went against the prevailing feeling on Wall Street that the public does not matter (Broom and Sha 87). His declaration made it clear that public was to no longer be ignored, in the traditional manner of business, nor fooled, in the continuing manner of the press agent (Broom and Sha 87). He advocated that the public would be informed (Broom and Sha 87). Furthermore, Lee used a new approach that simplifies the
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
The main goal of PR is to affect individuals or groups to help organizations reach more successful by building relationships with them through organization’s activities. PR people’s functions and key tasks can be varied. In simple terms, the role of public relations in an organization is immense and wide scope and it can be divided into the following categories:
Media relations is a function of PR that directly works with the press. This allows the press to publicize the organization in the best possible light so that the organization can gain notoriety and a position in the community. Employee relations deals with the internal publics of the organization. The managers and employees who work for the firm are provided with current information on policies that affect their well-being and the future of the organization. Again PR promotes good will but this time it is between the organization and those that it employs. Community relations positively reinforces the organization's message and image within the community. This promotes the organization as a positive performer and member of the community.
In order to achieve the goals of the organisation, managers have to set goals and developed a workable plan to complete the goals. Organising is one of the processes to organise people, activities and other resource in a logical way (Davidson 2009). Through the organising