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Impact of traditional economies of scale
Research break even analysis
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Economies of scale
The concept of economies of scale refers to the advantages gained when long-run average cost decrease with an increase in the quantity being produced. Economies of scale are common in highly capital intense industries with very high FC such as the airline industry.
In general the average total cost curve at least in the short run is U-shaped, which indicates that the average total costs decline over a certain range of increasing output and then increase again until they reached their minimum. () The differentiation between short-run and long-run is not linked to a certain time period but related to the existence of fixed input factors. In the short-run there is some kind of input that is fixed and therefore cannot easily be changed without excessive investment. In the long-run every input is variable and no fixed factors exist. () Because of economies of scale, network airlines have an inherent cost advantage over smaller ones. This is a major reason why there are very few small airlines in the industry and why there is continual consolidation.
Hub airports also contribute significantly to economies of scale. Hubs are extremely costly operations, and the costs that they generate, such as multiple labor shifts, terminal leases, and ground equipment, are fixed in the short term. Therefore, in order to spread the costs over more units of output (air seat miles (ASM)), airlines have a strong incentive to use these assets as intensively as possible. While most airlines operate banked hubs to provide shorter connection times for their passengers, airlines such as American and Delta have experimented with rolling hubs in order to better utilize hub assets. With banked hubs, assets sometimes remain unused for extended...
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... paid and unpaid seats, to determine the average amount of revenue received for a paid seat we calculate revenue per revenue passenger mile (RRPM).
Break-even analysis is an important measurement for a company. It is the number of revenue (or unit) required in order for the company’s costs to be recovered. In the airline industry, break-even called break-even load factor and is usually expressed as a percentage of total ASMs. With break-even load factor, any actual load factor greater than break-even is a positive contribution and any load factor less than break-even is a loss. Break-even load factor is an important factor when assessing routes and flights on individual basis because it is possible for an airline to report a operating profit, it may not necessarily represent a net profit since fixed overhead cost and interest income/expenses still need to be paid.
The U.S. airline industry experienced year-over-year growth in passenger revenues, in 2013, driven by strong demand for air travel.2 Additionally, on average, fuel costs were down in 2013 as compared to 2012.2 The U.S. airline industry is also a very competitive market. Due to government deregulation in 1978 there are few regulatory barriers to new entrants in the market, although there are other barriers to consider. Starting a new airline is very capital intensive. Purchasing a commercial airplane from Boeing can cost anywhere from $76million to over $300million.4 Another barrier to entry is risk in the industry. Airlines tend to experience volatile costs such as fuel prices, which can be difficult to predict in the long run. A regu...
of price versus service in the airline industry as a whole, as well as, the
333-355. Hocking and Waud 1992, Oligopoly and Market Concentration' in Microeconomics 2nd Edition, Harper Educational Publishers, NSW, pp. 315-342. Kathleen Hanser, The Secret Behind High Profits at Low-fare Airlines'. a href="http://www.boeing.com/commercial/news/feature/profit.html">http://www.boeing.com/commercial/news/feature/profit.html/a> [accessed 15 May 2003]
The airline industry not only transports passengers across the country and world but it also moves cargo from location to location. The largest segment for the airlines is general commercial passengers and business travelers. In 2004, there were 15 major airlines with 12 of those being mainly passenger carriers, the remaining three being cargo carriers. In addition to the large airlines (Delta, United, American, Southwest, Northwest), there are numerous low-cost regional carriers that have tapped into the larger carriers’ customer base. These smaller companies generally fly from smaller airports and serve a smaller amount of destination cities. Calling them a no-frills air carrier would not be far from the truth. Their goal is to move customers f...
Challenged by an old, obsolete airport, the city of Denver decided on not only doing an expansion but ultimately building a fully dedicated facility in an entirely new location. Twice the size of Manhattan, the airport was to be the largest in the United States and was specially designed to handle concentrated hubbing traffic (Montealgre et al, 1996, p.4). The master plan encompassed a fast tracked build-design scheme that called for utmost operational efficiency which would consequently attract large airlines to choose DIA as their main Southwestern hub (Nice, n.d.). Dominance of the DIA would fuel an economic boom in Denver, but for this to take place—a fast passenger turnover would be required, leading to the perception that they had to implement an airport-wide automated baggage handling system in spite of the known risks. This critical piece of the airport wou...
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business. A happy worker is a more productive one as well as a better service provider. Southwest will continue to reserve their growth in the future by entering select markets only after careful market research.
In order to measure the impact of United's price increase, we would need the price elasticity of the demand. The main problem is that there is no agreement as to whether, generally speaking, air transportation is or is not relatively price elastic. There is ample evidence that the introduction of deeply discounted fares by the low cost carriers can be very price elastic, although, each type of traveler has its own price characteristics.
...its competitors. -Hubbing: With hubbing, flights from various origins on spokes of the network are channelled through an intermediate location, where they change planes and are re-routed to their final destination. This way the airline can serve more locations with fewer planes. -Frequent Flyer programmes: These programmes provide discounts or bonuses to frequent travellers. The value of the bonuses increase as the mileage flown increase, the bonuses can take various forms such as, fare reductions, upgrades to better classes or even free tickets.
Airline and travel industry profitability has been strapped by a series of events starting with a recession in business travel after the dotcom bust, followed by 9/11, the SARS epidemic, the Iraq wars, rising aviation turbine fuel prices, and the challenge from low-cost carriers. (Narayan Pandit, 2005) The fallout from rising fuel prices has been so extreme that any efficiency gains that airlines attempted to make could not make up for structural problems where labor costs remained high and low cost competition had continued to drive down yields or average fares at leading hub airports. In the last decade, US airlines alone had a yearly average of net losses of $9.1 billion (Coombs, 2011).
The aviation industry is very difficult to enter, and the threat of new entrants is low. The first and major threat to entry is the initial capital requirements. The development period is over 5 years, with very large initial investment costs, parts costs, and wages are necessary even before the company earn revenues and sell aircrafts. The economies of scale, when the airline company has a substantial order, there are reduction in cost because of discounts on large orders. The new entrant suffers a significant cost, which is a disadvantage compared to established companies. Another risk for the new entrant, the extra supply of products for the substantial order, will decrease prices. The result, the new entrant will
The Five forces in the airline industry can be easily broken down, firstly the threat of new entrants. Over the last 10 years there has been a huge influx of new low cost companies in Europe such as “Easyjet”, or “Ryan Air” as the low cost niche slowly becomes more full we are seeing less and less entrants since the market has become saturated. The better an airlines brand image, such as British Airways being a recognised name and the use of frequent flier or airmiles schemes the less likely a new entrant with lower prices will be able to break into the market. Next we have Supplier and buyer power in the industry. In terms of the suppliers of aircraft the main two are Airbus and Boeing and so it may seem that this few suppliers would have a lot of power over the airlines, but intact it tends to just increase the competition between the suppliers as they fight for major contracts with the big airlines. The bargaining power of customers in the
middle of paper ... ... Economies of Scale: - Companies have to have a substantial amount of orders in order to earn economies of scale. Otherwise, the cost of production would usually be more than the selling price of the aircraft. 3.
In order for revenue management to be successful, four fundamental conditions must be met. The first requires a permanent amount of supply available for sale. Meaning, a fixed amount of seats per aircraft should be available per route. Second, resources sold must be perishable. Seats are a perishable items, if not sold they terminate without value. Third, the most vital portion of r...
Economies of scale are a barrier to entry that affects the market in which my business operates as well. Moreover, I see economies of scale as a barrier because when many event planning businesses start out they are not able to fully produce goods and services on a larger scale right then and there without incurring many large costs. However, when they have been around for a while and have gained substantial amounts of business then they essentially are able to produce more of their goods/services on a larger scale with less input costs, therefore, economies of scale are said to be reached. So,
The International Air Transport Association (IATA). 2014. Airline Cost Performance. IATA Economics Briefing. [report] IATA, p. 31.