Economic Analysis: Financial Analysis On Running Shoes

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Financial Analysis on Running Shoes
Introduction
The design and sale of running shoes is an international business with companies such as Nike and Adidas being the leaders of it. The success of these firms is attributed to the fact that they take into consideration the diversity of the runners’ feet in the design stage of their production. Their customers regularly look for shoes that fit well but are flexible at the same time. In other words, the shoes should be as light and comfortable as possible. These companies produce a broad range of running shoes depending on a person’s weight, Gait & posture, and stride habits. The varieties of shoes produced are also created for different topographies, distances, ground hardness and weather. Light …show more content…

ANALYSIS
Break-Even Analysis
In this case, the following formula will be used to determine the number of units needed by a business to break-even.

Assuming the average price of a pair of light up running shoes in Nike is $150, the fixed costs being $9892 million by 12.5%, which is $1236.5 million for running shoes.
Nike’s Revenue from running shoes from the assumptions made will be $3825 million. In 2015, the variable costs were 54% of the revenue. The total cost of producing running shoes was, therefore, $2082 million. Given the premises of the number of units sold were 66 million. Using the formula given, the value of goods that should be sold for Nike to break even are estimated to be 10.4 million, was it to launch a new brand of light-up shoes.

Return on Investment
To measure the return and efficiency of an individual business, the formula used is as follows:

The financial manager calculates ROI using the profit figures and balance sheet figures. This accounting model is used for decision making for investors to see what their investment yields in a particular period. If the investors find that their investment is profitable, they may be prompted to invest in other sectors of the business and even partake in new business …show more content…

The change is not matched by a corresponding change in assets, and this may affect the financial position of the company significantly.
Proforma Income Statement The profit of Nike is predicted to be steadily increasing despite the continual increase in fixed and variable costs of the business as per the Proforma Income Statement. It can be noted that the vast change in ‘Other Income/Expenses’ in 2015 from 2014 may hurt the earnings of the company in the long run.
Conclusions
The predicted changes will aid the management team to prepare for future adversities in the cash inflow and operational activities and prevent liquidity. From the spreadsheets, it can be concluded that the main problems that need to be solved before they get out of hand are Notes Payable (Balance Sheet).Other Expenses (Income statement) and the Effect of Exchange Rate on Cash Flows. If these will take care of, the profitability and financial position of the company will no longer be

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