Dunkin Donuts Thesis

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Recommended: Strategic issues in dunkin donuts

“Ring, ring,” you hear as you walk into Dunkin’ Donuts. You can smell the freshly made donuts. You can see the coffee smoothly brewing through the coffee machine. You can slightly hear the oven baking the donuts to the perfection. This is the priceless Dunkin’ Donuts. I first became interested in this American breakfast restaurant, when I first took a bite of the outstanding Boston Creme Donut. After the delicious doughnut, I began to wonder about the history. Who created Dunkin’ Donuts? Why did they create it? Where was the first site opened? What did the very first restaurants look like? Looking at the menu, makes me curious about what else do they serve at Dunkin' Donuts? What efforts has the company made to make their products healthier? What have they done to keep customers coming back? When I had ordered my eye had rendered to the cashier, and below his name, it said franchise owner. Then, I began to think, How much will opening a Dunkin’ Donuts franchise cost you? What areas are you allowed to open a franchise? How much money net profit could …show more content…

From the beginning of Dunkin’ Donuts, franchising has been there. Your investment to start a Dunkin’ Donuts could be from 217,300 through 1,637,700 dollars. Dunkin’ Donuts has monopolized the east coast since the start of the company. Because of its very first location being based out of Massachusetts. This caused Dunkin’ Donuts having to make the east coast “a reserved area for franchisees.” (Franchising, Dunkin’ Donuts website) This means you will have to negotiate with the company to base your Dunkin’ Donuts out on the east coast. Besides the east coast, you are not allowed to franchise in Washington, Montana, Oregon, Idaho, Wyoming, Nebraska, and Alaska. This rest of the states are, “Free Zones,” according to Dunkin’ Donuts. When you open a franchise your net profit could be 250,000 to 500,000

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