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Importance of ethics in advertising
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Importance of ethics in advertising
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“Don’t Eat the Marshmallow!” by Joachim de Posada
This video tells about psychological perspective and a behavioral principles concerning selling, producing, and consuming of goods. The experiment was held with children of pre-school age. The experiment was the following: 3 kids were told not to eat a marshmallow left for them: there were only three marshmallows one for each of the kids; the man said to kids that in case their marshmallow will be there after 15 minutes they will have something else for their pleasure (another marshmallow). Two out of three kids ate theirs immediately after the experiment’s researcher left the room. The third kid tried not to eat almost up until the end of the estimate time. This self-disciplined kid did not
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succeeded at that moment however he won in a long perspective. With time when these kids grew up to the age of 18-20 those who tolerated the desire to eat their marshmallow showed better results (in 100% of the cases) than those who ate theirs instantly. What is this all about? An importance of keeping the satisfaction prolonged which not only makes one think better in long perspective (most easily: if I don’t eat it now then it will be tastier when I will eat it later as I’ll want to eat with greater desire than now) but also helps to control one’s own desires which can’t be always satisfied immediately. In business kids who ate a marshmallow instantly are those who buy and sell without thinking of how something can be saved or how more products can be sold. People of the other type who think differently always look further than just according to their basic present needs and possibilities. “How to Tie your Shoes” by Terry Moore This video wouldn’t be so interesting for me if I didn’t happen to learn exactly such a way of tying the shoe laces myself couple years before. Terry bought new expensive pair of shoes and he loved them but he couldn’t properly tie the laces. I had the very same problem. My mother told me that I used the wrong kind of a knot. This is the thing that salesman at the shop told Terry. There are two kinds of knots. One is weak and the other one is strong. The most usual and average knot is the first one however from time to time I saw and meet people who use the right kind of a knot. You can see it on the video or Google it but the advantages of another knot are that it unties not so often (almost never) and it looks better. I think that this example is a brilliant situation that shows how even small things in our life can become developed for the better if the perspective is changed. How many different things in our life are uncomfortable but we don’t think about them so because we are used to it? Not noticing the problem doesn’t mean that there isn’t any problem. The perspective decides everything and sometimes even the laces on our shoes can become a problem the solution to which will depend on this significant skill of seeing the issue in other light. “Weird or Just Different?” by Derek Sivers Another interesting video about the matter of perspective. If anything is true it doesn’t necessarily means that the opposite is false. Some ideas can go at odds with other ideas but all of them can be applicable to the different environment with different circumstances. Derek uses an example of a Japanese asking a name of a block in the middle of an American town. He wonders why blocks don’t have names. In the very same way an American in Japan wonders why streets don’t have names and all there is are block numbers. Different people and various circumstances of reality demand the ability of looking differently and not to be a conformist conservative seeing things in one and only way. Look backwards and on the sides, from the top and from the down. This helps to build a better apprehension of the subject just as well as it helps to comprehend any physical object more clearly. “The Danger of Silence” by Clint Smith This one is the best TED Talks I watched.
School literature teacher tells about the ignorance that can so often be met on the streets everywhere but most of all inside the hearts of those who are too proud, weak or inattentive to notice the problems around themselves like they live in a bubble. All people are human and humanity is united and connected. Problems like those that are mentioned by Clint come from foolishness, arrogance and carelessness. Altogether they are the silence which is a root of all evil. Smith starts his brief speech with Martin Luther’s quotation that the silence of our friends is more dangerous than the words of our enemies. He then follows it with a description of his own experience of overcoming the ignorance of people which they establish by ignoring the minorities’ problems and poverty of the lower classes. He makes his pupils follow 4 simple rules: read critically, write consciously, speak clearly and tell the truth. Clint’s own truth evolves and develops from his ignoring the beating of a gay person in front of him to serving food in the public kitchen. But this are only crumbs and the main message is that he tells how dangerous is the silence of those who can make everything fair, right and balance the scales of society. And this capability is in hands of anyone. He accurately connects silence with horrible Rwanda Genocide which happened only 20 years ago at the end of the 20th century in a world which we consider civilized. We can’t be civilized if the problems of the world community don’t mean anything to us. It is like in Hemingway’s “For Whom the Bell Tolls” – everybody and everything is connected. The hand that doesn’t give will not receive. Clint ends his message with a grand appeal to everyone to use their voice. Each and every human person has a power to make things right. It is neither fair nor moral to keep silence when evil speaks and be still when human duty calls for
action “Embrace the Remix” by Kirby Ferguson I don’t know if it’s just a bare chance or a blind luck but this video here naturally prolongs and continues the ideas put in the previous two video speeches. Kirby on the example of Bob Dylan and Apple talks about the nature of creativity. Every idea like in the quotation of Henry Word that he uses, comes from outside and those who we consider talented only know where to take these ideas and how to arrange them. Everything is there for anyone to take if a person overcomes his shortsightedness. Kirby tells how Bob Dylan following the example set for him by his mentor Woody Guthrie became a voice of generation by arranging differently songs that existed before him. He presented them in a new light and so did Guthrie before him. Kirby also tells that by keeping ideas restricted and secluded by patents and author’s right progress overall develops slower. He uses an example of a touchscreen patented by Apple and Xerox which have used it on their printers long before that in 1980s. If Xerox which was then a huge company would patent such a small thing at that time it wouldn’t be possible for Apple to develop on the basis of this innovation. The logical conclusion of author is that there are no original ideas in reality and every great breakthrough is a synthesis or a summary of ideas developed before which are put in a new context.
Injustice still occurs in today’s society. In “Hope, Despair, and Memory” Ellie Wiesel repeats, “it would be enough” to express his frustration in how humanity has not changed. Wiesel’s point of view differs from Solzhenitsyn oration in “One Word of Truth Outweighs the World” because Solzhenitsyn believes lying and violence are inseparable. However, Wiesel and Solzhenitsyn are similar in that they are both frustrated with our society not learning from past mistakes.
Having an opinion and or a belief is better than not having one at all. A great man such as Elie Wiesel would agree to that statement. He believes standing up for what is right by showing compassion for a fellow human being than for letting good men do nothing while evil triumphs. The message he passes was how indifference is showing the other man he is nothing. He attempts to grasp the audience by personal experiences and historic failures, we need to learn from and also to grow to be the compassionate human being we all are.
In doing so, she became relatable to the reader while still remaining professional and maintaining her credibility. She also included countless statistics and facts, showing the reader that the problem isn’t just an individual issue, but a real social problem. Next, Alexander triggered an emotional response in the reader, making them feel for the persecuted individuals, and driving the reader to promote change. She finished the article off with a call to action, inspiring all individuals to be a part of a “broad based social movement” (Alexander, 25), so we can someday “acknowledge the humanity and dignity of all humans.” (Alexander, 26) In doing so, she tied together an eye-opening article, and gave the audience a glimmer of hope for our nation’s
Powell encourage the students to always avoid the messages of hatred. He said that the free speech should inspired peace and proper information. He emphasizes on two events. “I was at the inauguration President Mandela in South Africa” (505). Where people instead hated begging to reconciled each other by exchanging spots. Where the Jailer became liberator (Dekler), and the prisoner became president (Mandela). The prisoner never had a grudge(Mandela), and he invited his three jail keepers to his ceremony. He used his spot to work with them to create a new way to avoid apartheid. Also, Powell mention about Prime Minister Rabing and PLO Chairman Arafat sing an agreement for peace and avoiding hatred and violence for several years. Powell highlights that they should behave right in order to create a peaceful society like those two historical events. He encourages the students to leave the past behind and try to not make those mistakes again. Powell seems lively trying to capture his thoughts about just what
“I am obsessed with silence because of the silence of the world. I do not understand why the world was silent when we needed its outcry. I always come back to that problem. Where were the humanists, the leaders, the liberals, the spokesmen for mankind? The victims needed them. If they had spoken up, the slaughtered would not have succeeded in his task.” - Elie Wiesel
Action is the only remedy to indifference, the most insidious danger of all.” Elie Wiesel asserts that the world community is responsible to interfere when acts such as mass murder or genocide occur. He says that “silence encourages the tormentor” and “indifference is the most insidious danger of all”. One must speak out against oppression so there can be a difference. When one remains silent and doesn’t act, they are encouraging the person responsible for the genocide, not the victim.
...he “oppressed” will act toward freedom and reintegration into society and will eventually succeed in gaining back their freedom, but it will not be easy. To make steps in the right direction and to determine the right choice, one must take into account the impact silence or non-silence makes on the system as a whole; the better choice does not add to the mass incarceration.
... stand. You give a sideways glance to the balding man in front of you. Jose Efrain Rios Montt. Oh, how you hate that man! After all, the things he has done to you, your brothers, and your sisters are unspeakable! You take a deep breath and begin to speak. You answer all the questions with a complete feeling of appreciation. Appreciation fueled by the fact that people want to hear your story. You tell them about the day the soldiers marched in to your village, murdered your people, and walked away as if nothing had happened. You tell them about the days of fear. People stare at you in amazement. You see their eyes gleaming with tears and—suddenly—you break down too. It’s all too much. The man that caused you pain is going to get punished! In the back of your mind, you are thinking that the Guatemalan genocide was a terrible tragedy that cost many people their lives.
The seriousness is enough to make you lose faith in humanity for a second, but catch your attention and evoke deep and reflection thought into the truth that goes on in the part of society that is unknowingly ignored by the population because it gets constantly overshadowed by media and the government. More importantly, the film reminds us that progress will move forward only when those at the top of authority realize they need to relate with and answer to the people who want change, answer to the voices of people those broken, traumatized, who truly need
Tsank, Stephanie. "The Bell Jar: A Psychological Case Study." Iun.edu. N.P., Dec.-Jan. 2005. Web. 4 Dec. 2013.
...e is different inequality socially and politically. The inequality is determined by people’s ideals of what they were taught and society projects as the superior and inferior races. This film shows that there is a way to change that if you make the other side see how they affect the people they are discriminating against. It is the responsibility of the adults to stop these learned behaviors and teach the children that people are all equal, that is what needs to be instilled in the generations to come otherwise everything will stay the same. We have come a long way as a people but we still have a long way that we need to go. Nothing will ever be perfect but it should always get better. The lesson that is learned from this workshop is lessons that should be taught in every classroom all over the world maybe then we will see that we are no different from each other.
“The ultimate tragedy is not the oppression and cruelty by the bad people but the silence over that by the good people.”~ Martin Luther King, Jr.
From past, present, to future, conflict has defined history. In a world full of battles, revolutions, and seemingly random acts of evil, it is impossible to escape the reality of it all. Many of today’s great classics have been inspired by generations of conflict. Using World War II as the background for John Knowles’ novel A Separate Peace brings up the question if it is ever possible to live in a world without fear, hate and ultimately inevitable conflict. Knowles uses contrasting characters, the innate nature of humans, and contradictory symbols in order to reflect that conflict is inevitable.
“We fight each other for territory; we kill each other over race, pride, and respect. We fight for what is ours. They think they’re winning by jumping me now, but soon they’re all going down, war has been declared.” Abuse, Pain, Violence, Racism and Hate fill the streets of Long Beach, California. Asians, Blacks, Whites and Hispanics filled Wilson High School; these students from different ethnic backgrounds faced gang problems from day to night. This movie contains five messages: people shouldn’t be judgmental because being open-minded allows people to know others, having compassion for a person can help people change their views in life, being a racist can only create hate, having the power of the human will/goodness to benefit humanity will cause a person to succeed at any cost and becoming educated helps bring out the intelligence of people.
B.F. Skinner is a major contributor to the Behavioral Theory of personality, a theory that states that our learning is shaped by positive and negative reinforcement, punishment, modeling, and observation. An individual acts in a certain way, a.k.a. gives a response, and then something happens after the response. In order for an action to be repeated in the future, what happens after the response either encourages the response by offering a reward that brings pleasure or allows an escape from a negative situation. The former is known as positive reinforcement, the latter known as negative reinforcement (Sincero, 2012). A teenager who received money for getting an “A” is being positively reinforced, while an individual who skips a class presentation is being negatively reinforced by escaping from the intense fear and anxiety that would have occurred during the presentation.