Difference Between Marketing And Marketing Plan

Problem 9, page 54

Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer.

A strategy is an organization’s blueprint for attaining a specific objective typically over an extended period of time which is basically what a business will do in a particular market. A marketing plan is essentially a written process of how an organization will carry out their strategy which will then lead us into a marketing program that an organization will then combine everything into a single great plan. According to text for example, “Toddler University (TU) used print ads that featured close-up photos of babies wearing the shoes and informative details about their special benefits. TU also put one athletic

It was topped off by the close-up photos of babies wearing the shoe and the athletic look. TU developed this strategy and implemented it well, thus proving yet again within the marketing space, that a good product which satisfies its customer base will sell itself. As clearly illustrated in Chapter 2 of this class text, the relationship and successful marketing management process is a continuous cycle. The marketing management process cycle as it applies to TU’s top management developed a strategic plan to market their baby shoes. They leveraged the market their internal and external resources to execute the marketing plan. As management set out their execution of the plan they closely monitored what worked, sold the best (or produced most profit), and made tweaks when needed. Then lastly, put in and monitored actions that controlled the process. In this process or cycle as profits grow or decline, the cycle is continuous and adjusted if needed to remain

The second is the urgency to get needs satisfied and desire a willingness to see information, compare, and shop. The last is geographic location and other demographic characteristics of potential customers (Perreullt, Cannon, & McCarthy, 2014, p. 98)”. The first product to be tried would be by me, and would consist of for example the product line of cosmetics for women. The second would be the place where I would market the cosmetics, such as online, Facebook, and Instagram to name a few. The flow and ease of distribution from the producer to the customer is constant. The price to how much a potential customer is willing to pay also touches the social aspect of the effect on the strategic decision and space. The behavioral needs, and type of potential segmenting dimensions for cosmetics jointly emerges with the urgency. The two are closely related because of the behavioral, psychological, and social needs of a female’s desire to have a specific brand. This also brings comfort of the cosmetics and make-up to help the women make better