Developing an Underpenetrated Territory

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One of the proudest accomplishments of my professional career was developing an underpenetrated territory for ABC within the New York and New Jersey (NY/NJ) market. I started my career at ABC as a Sales Associate (SA) in January 2010. My primary role was to leverage multiple lead-generation tools (Salesforce.com) to create demand and qualify opportunities for the NY/NJ enterprise sales team. The company’s expectation was for each SA to make 75 calls per day and generate one million dollars of pipeline revenue for the field. With hard work, diligence, and a strong grasp of ABC’s solutions and go-to-market strategies, we were able to over achieve the pipeline revenue target number by 560% therefore creating 5.6 million dollars in pipeline which lead to 1.4 million in booked revenue.

After a successful year as a SA, I was promoted to the position of Inside Sales Representative (ISR). In this position, I was responsible for developing a territory plan for underpenetrated enterprise accounts in the NJ area. This position required identifying key target markets and sales campaigns ...

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