Developing a Strategic Plan - City Kebab

Developing a Strategic Plan - City Kebab

Please tick the appropriate box:

1. Would you say that there enough Kebab shops in the area of

Stratford?

Yes No Maybe don’t know

2. When you shop at City Kebab shop what would wish to find in the shop? Chicken Lamb Fries Other

3. What kind of it food and drink would you like buying?

Meat Soft drinks Vegetarian food other

4. What kind of sweet food would you prefer buying?

Baklava chocolate éclair other

5. What is the most important element for you buying at City kebab?

Price Quality Make Other

6. How much would you be willing to spend when buying at the city kebab? £1-5 £6-10 £11-15 Other

7. If you do not live in Stratford would you be willing to travel and buy from city kebab?

Yes No maybe other

8. What country of products would you wish to buy?

English Turkish French Other

9. How often would you shop at the City kebab?

Daily Weekly Monthly Other

Thank you for you support. I would wish you seeing in the City kebab.

Question analysis

Q1. Would you say that there are enough kebab shops in the area of

Stratford?

I have decided to ask this question to find out whether there are enough kebab shops in the local area. I would expect the answer to be no according to my research. In my investigation it shows me that there are not a lot of kebab shops in the area, which would mean that

I would have a good chance of selling kebabs in the local area.

Q2. When you shop at City kebab shop what would you wish to find?

I have asked this question to find out what people would like to buy and find in the shop, which would make the customers more interested.

This would also give me a clear idea what to offer to attract customers. At the start of the business I am expecting less customers at the beginning of the business because people would not have an idea yet, this would mean I would need to advertise the businesses to grow.

For the answer I would expect that all of them to be answered a lot because that is what people would buy in the further.

Q3. What kind of food and drink would you like buying?

I have asked this question to find out what customers would like to buy, which would give a clear idea what to sell and what not to sell.

I am hoping of gaining an advantage of the products that the local area does not sell. This question would show ...

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... would have

City kebab written on them and the shop telephone number. This would make the customers more attractive to the shop. The members of staff would sometimes go in conversation with the customers such as talking about football, which would make them happy. I would provide daily newspapers for customers to read while waiting for there food. This is because it would take their time rather than the customer sitting and waiting for food, which he would get bored.

As I said I would provide free gifts to customers who buy expensive food such as more than £25.00 would get two extra pita breads, humus and Tamara salad. According to my investigation there are students from Rokeby School, which are near Stratford center. This is very useful to me because I would put special deals such as buy kebab and get a soft drink, this would make the students happy and they would tell there friends which could raise the business.

The way that I would be advertising my business is that I would order leaflets to be given out to all the areas such as Stratford, east ham, forest gate and also Becton. I would provide free delivery for towns except Stratford, which I think, would attract customers.