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Implementation of market research
Implementation and Evaluation of market research
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Developing a New Ready to Eat Dessert
I was asked to design and make a ready to eat dessert. My target group was all ages of people, specifically people aged between twenty and sixty as they tend to have more money to spend than teenagers or pensioners. In order to gain an insight into the type of products that could be available to me to design and make I first had to do some research.
First I created a questionnaire, and handed it out to fifty people of different ages. My questionnaire asked a variety of different questions such as “do you like chocolate based desserts?” “Do you like sponge?” Do you prefer hot desserts to cold?” The results of this questions formed the foundation of my project.
I wrote letters to managers of supermarkets asking them to send me information on existing products, this helped me understand the type of cost that was suitable for my product to be sold at.
From a range of magazines I made a collage of different desserts and annotated it, I used this as a kind of brainstorm of ideas, such as the different layers and colours that could be used.
The internet was a big help to my research as I used the supermarkets websites to find out prices of products and ingredients.
In order to condense the range of desserts I was considering I made myself a speciation table, this stated the criteria my product should meet. I decided that I would prefer my product to be chilled rather than frozen, which cancelled out some of my previous ideas such as ice-cream dishes.
My specification stated that my product should be:
Cold
Chilled
Available in individual portions
Cheap to produce
Of a standard quality
Have a topping
Have a creamy filling
Have a crunchy base
Have a variety of textures
Must be sold at a maximum cost of £2
Must have layers
Next I had to design ten different products, I illustrated them and annotated them. Referring to the recipe of the dessert. To make my decision on the final product I tested a few of the suggested ideas. I decide to make a cheesecake.
I had to make sure my cheesecake fit my product specification. To my delight my finished design actually does meet the majority of my criteria. So overall my cheesecake has been a success.
The only area that did not go as planned was the portion size. My cheesecake ended up as a family size portion. This was due to the complication of the packaging, and sizing. I found it very hard to get the individual portions exactly the same size each time, it was easier
In The “So Called Iced-Cream” by Daniel Barwick and “How Not to Get Into College: The Preoccupation with Preparation” by Alfie Kohn both demonstrate that life is meaningless without having passion for the things you do and things you wish to achieve in life. First of all, from Barwick’s essay Monty Burns has everything in gross excess yet cannot bring joy into his life. For instance, the narrator writes, “How could it be that Mr. Bums is unhappy? He has his own Xanadu, a nuclear power plant that he runs with his iron fist, a chauffeur driven Rolls-Royce, control over the local Republican Party… He was even reunited with his precarious teddy bear, Bobo. What, then, might the problem be? (Barwick, 3) Despite
One of the ways that the Party keeps citizens under surveillance is through the telescreens. In the modern world people don’t think upon this but the government has surveillance on every individual living in the state/country. “…. your computer has an online identity which all the information you save – whether it be an address, password, website or name – is stored within. Government agencies, as well as websites and corporations, are legally allowed to access this activity and analyze it to seek out key info…. to acquire your name and then all information about you that you have ever saved on the internet. You’re branded with a code, just as in 1984.” (Website: https://prezi.com/gdzaqhv6px_w/english-project-surveillance-in-1984-compared-to-the-present-day/ Title: “English Project: Surveillance in 1984 Compared to the Present Day.” Author: James Oliver. Date: 13 January 2014). This is disturbing because we are being watch and track by the government anywhere that has electronic access. Websites and corporations often seek to optimize a person’s browsing experience. So, they often look through a person personal data to recommend products to them. “….is the fact that the economic and social basis for much of our modern digital existence is now centered firmly around some form of surveillance; a social media
A lot of movies today are not only created for the cause of enjoyment, however frequently bring a solid lesson the director wishes to carry. In the movie Chocolat (directed by Lasse Hallstorm), Vianne defy the idea that the way of life, repute and their related ethical values do no longer make a person morally right. From the beginning of the film chocolate becomes chocolate transforms into an image of enticement and something prohibited. Vienne enters town during the Lent and within the beginning people are afraid to flavor her chocolate because it is prohibited with the aid of their faith. Comte de Reynaud, a religious mayor of the metropolis, begins a campaign against Vienne and her shop. He states that Vienne’s affect is dangerous and that
For this study we required stars that had already been studied intensively, so that both IR data and visual data were available for many cycles.
The extreme brightness of the O-type and B-type stars, coupled with the Earth’s atmosphere, has always made high-resolution imaging of the star-forming region difficult. But recent advances in adaptive optics and the repair of the Hubble Space Telescope have allowed for incredible detail into the center of the dust cloud. 3 The technological advances have also helped reveal several faint stars within the center of the nebula.
In the Northern Hemisphere, Betelgeuse can be easily seen with the visibility being at its peak in the winter months. This star is orange-red in color
Audience Motivation: In this presentation you will gain knowledge on what you are eating and why the fast food industry is hiding it from you
Each daycare has their own menu for the children’s breakfast and lunch. Through my observations, I have noticed that the “Don’t Worry Childcare” has a variety of food options throughout the month. For example, the children could either choose from fruit loops cereal, or frosted flakes for breakfast. The snacks eaten varies every day as well. For instance, the children ate milk and cookies one day, and cheese crackers another day. An example of lunch would be, milk, chicken fingers, French fries, green beans, and mixed fruit one day, and spaghetti, corn, peaches, and bread and butter another day. I observed the children eat ham, mashed potatoes, green beans, and peaches one day for lunch. All those food options seemed very delicious. Each meal and snack give the children an option to what they would like to drink. For instance, the children can pick
...t food restaurants and the restaurants which have take away facility. Now as restaurants see so many people interested in these deals they start providing things with them to attract more people like toys, puzzle games and other things like that mostly for children. Bibliography Great Value Gourmet: Meals and Menus by Paul Gayler Everything about Exchange Values for Foods: How to Add...Mixed Dishes, Prepared Products, More Variety...to Your Diabetic Meal Plan by Marilyn A. Swanson, Pamela A. Cinnamon 30-Minute Meals 2 -- by Rachael Ray; First Meals -- by Annabel Karmel, Ian O'Leary http://www.cannedfood.co.uk/canveniently.asp?ID=63&cat=140 http://www.weightlossresource.com/library/showarticle.cfm/ID/1149/ http://www.labambaburritos.com/valueMeals.asp http://www.mercola.com/2002/jul/6/value_meals.htm http://www.prohealthnetwork.com/library/showarticle.cfm/ID/1149/
(Reveal Topic) In five short minutes, I am going to teach you how to make homemade chocolate chip cookies.
would be focussed on their kids’ needs and upbringing. This consumer target segment is likely to
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals.
The target market will be specifically made up of males and females ranging in ages from 18- 45. This segment was selected as many people younger than this age are still having their meals selected for them whereas those who are older than this bracket are seeking a healthier and more holistic lifestyle. For secondary target markets healthier products should be provided as well as products for children
In the endless expanse of intergalactic space, stars are in every stage of being born, radiating huge amounts of energy, transforming and dying. When one finds out more about how stars are formed, what they are made of, and how they die one cannot help but to be awed by the complex processes and vast transformations that take place in the lifecycle of a star.
Stars are born within clouds of dust and swirling wind in our atmosphere. The turbulence within these clouds creates enough gravitational force between the gas and dust that it begins to collapse upon itself and becomes more dense and hot further into the cloud. The cloud continues to collapse, collecting dust and gas around the hot center which is called a protostar. (http://science.nationalgeographic.com) Protostars are not hot enough to emit visible light in their early stages, but emit infrareds. In their later stages, protostars emit more visible light, but images taken with visible light telescopes have a difficult time seeing past the large masses of dust around stars, if the stars aren’t very bright.(http://coolcosmos.ipac.caltech.edu)