Denotative And Connotative Concepts Of Semiotics In The Film Industry

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1. Introduction 1.1. Background Rapid development of film has brought the film industry in its heyday. In modern era, as the people’s interest to watch the film increases, many film producers are competing to produce high-quality movies. Starting from the genre of romance, action, to horror, even animated films also proved much loved by moviegoers. Not only American-made animated film which gets a lot of attention from movie lovers, Japanese’s animation production, which more so-called anime, also begins to compete a lot in the film industry (Linsenmaier, 2008; Gan, 2009). As the time goes by, the researchers find similar formal elements contain in the films and in other literary genre, such as characters, setting, plot, etc; one thing to …show more content…

Bouzida (2014) claims that semiotics is a part of linguistics which focuses its study on properties of sign language and other signal forms, it can also be called as the study of signs used to reveal its denotative and connotative meanings. Seboek (1994) shares the same idea with him and describes semiotics as both a science which has its own corpus of findings and theories and also a specific technique for studying anything which can produce …show more content…

Denotation is a literal meaning of something. Panofsky (1957, as cited in Chandler, 2002) claims denotative meaning as all the things that can be recognized by people from many different cultures. In denotative level, the sign is treated independently as it is free from any subjective interpretations, since it has its own basic meaning. While in connotative level, the meaning of the sign is influenced by subjective interpretation, such as emotion and feelings specifically related to ones’ culture. Connotation provides the illusion of denotation meaning (Bouzida, 2014; Chandler, 2002; Fisk,

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