Demographic Analysis Paper

A compelling topic in this class that really interest me was the importance of demographics in marketing. The segmentation of different populations is the process that organization utilizes to market their products and services. Populations can be identified through the specific characteristics of demographics. These statistical components allow an organization to effectively target consumers. Demographics are the foundation of developing a marketing plan. Demographics allow an organization to gain a greater understanding of the market. Demographic information is typically gathered first to be incorporated with the business plans. Age, gender, and race are examples of the characteristics of demographic information. Demographics help an organization

to identify inefficiencies in the marketing strategy. Through the use of demographics an organization can improve marketing to increase sales. An important advantage of using demographics is the ability for an organization to determine the exact needs of the consumer.
The most compelling aspect of this class for me, was learning compose an essay with greater organization. The improvements that I have made are those which can be utilized throughout my learning process. This class was very challenging yet rewarding as well. My graduation date is soon approaching and now I can reflect on my growth and progress over these few years. I enjoyed watching the lectures professor Ian provided. The lectures were very informative. The first three individual projects and discussion boards I found to be the most challenging. The discussion boards are a great way to connect with other students to broaden our understanding of the subject matter. Student engagement is one of the most important aspects of the discussion boards. There were no additional methods which could have yielded me additional information. I have really enjoyed the learning process in this class. I wish you everyone continued success at Colorado Technical University.
References
Sessoms, G. (2011, September 25). The Importance of Demographics to Marketing. Retrieved from http://smallbusiness.chron.com/importance-demographics-marketing-25365.html
Upfront Analytics. (2015, June 3). Understanding the Importance of Demographics in Marketing - Upfront Analytics. Retrieved from http://upfrontanalytics.com/understanding-the-importance-of-demographics-in-marketing/

The most compelling topic of this class was learning about the generally accepted accounting principles.

These principles were established to provide a common standards to accountants. The rules and regulations were created by the FASAB and the GASB. To guarantee the accuracy and reliability of financial statements professional accounts must follow the accounting cycle of GAAP. FASAB and GASB are the two major bodies that update these principles periodically. The reason for these periodic updates is to address the changes that occur in public bodies and organizations. One of the greatest advantages is that the financial statements from different corporations can be compared. The preventative measures of GAAP reduce risks and provide safeguards to an organization. GAAP help to eliminate fraud and risk through consistent financial reporting. Private and public organization both benefit from the use of the Generally Accepted Accounting Principles. Another important advantage of GAAP is its adaptability. GAAP provides for accurate and consistent reporting. There is no law that requires GAAP to be used. The GAAP guidelines are adhered to by the vast majority of organizations because of its accuracy in financial reporting. The accurate data provided through the use of GAAP helps an organization to achieve their financial objectives. There were no areas of this class that could have yielded additional information for me. The resources that we are provided should be utilized effectively to maximize the learning process. I enjoyed watching the lecture that professor Sheik provided. The live chats are often overlooked yet they embody valuable information which is critical to our success. The discussion board post are provided student engagement which allows one to gain greater clarity on the subject matter. I have enjoyed my learning experience in this class. I wish everyone continued success at Colorado Technical

University.
References
Karimi, S. (2008, December 1). Why Is GAAP Important to Financial Statements? Retrieved from https://bizfluent.com/about-4623892-why-gaap-important-financial-statements.html