Delta Airlines Merger

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The strategic merge between Delta Airlines and Northwest due to the fact that they tried to merge too quickly with no backup plan. The merge also failed due to the fact that they did not do significant research to see how well their companies would work together. This includes how the companies work separately and then how they would work together. Delta Airlines is an international corporation that offers many flights around the world as well as the continental U.S. They have a large corporate hub in Atlanta, Georgia. The integration of the two flight carriers was complete in about two years. At the time the merge between Delta and Northwest made them the largest carrier in the world at the time of the merge. “Delta’s merger with Northwest …show more content…

This merge was a failure at first due to the lack of planning and the small details not thought through. The employees were not on the same page and were not trained or given new contracts before the merge was complete. This created multiple different ways of doing things and loyal customers who were used to Delta’s unique and gracious hosting style may have had a rocky experience after the merge. They did not receive contracts from the merged company until months after the merge was complete and training was not quickly implemented for employees from the flight crew, airport staff or even customer service. The contracts were still assigned for only certain aircraft. This means that employees could not work on both Delta and Northwest aircraft. Having unusable contracts means you are paying for pilots who cannot fly. Errors such as this cause not only stress on the employees and clients but as well as the financial structure of the company. This created a complicated scheduling system and put a limit on who could host certain flights and trips. This then worked up the supply chain and the rest of the airline business as it all must work together smoothly to work completely and successfully. This shows how fast the merge was completed and the lack of planning. There was also no backup plan once these issues arose and once they arose there was no time to …show more content…

We saw this last year when their IT systems collapsed and shut down flights around the continental U.S. These issues overtime add up and can either make a break a company especially due to customer loyalty. Long time Delta customers may have embraced the idea of the merge due to a larger market share and more destinations to fly through their favorite carrier however they probably did not expect the fallouts that were seen with pilots, attendants and even gate

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