Deliberate Strategy Essay

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Question two part A. Strategy is a pattern in a stream of action. Its form a tangible basis on which to do research into how it forms in organization. Deliberate strategy is the realized strategy to form exactly as intended. For deliberate strategy, the organizations must have precise intentions with a relative concrete level of details. Also, intentions must been common for all actors to achieve the organizational goals and vision. These intentions must not be affected by external environment like political and technology. This strategy has to be implemented fully as intended. Emergent strategy is represented by patterns that achieve by absence of intentions. It seems as response to sudden opportunities and unexpected problem. It is difficult …show more content…

This type of strategy can follow when Leaders have only partial control on the employees of the organization. Leaders specify general guidelines for behavior and set boundaries and the other actors in the organization. In a complex environment, umbrella strategy allowed to emerge within the barriers which set by the leader. It is very realistic strategy and it required keep balance between pro-action and re-action. Process Strategy is deliberately emergent strategy. Leaders in this type of strategy set the outcomes of the organization because it is in a complex and uncontrollable environment. They control the process of strategy rather than content of the strategy. Divisionalized organizations use this type of strategy where headquarters make basic structure and control system while division managers are responsible to improve their own strategies. Unconnected strategy is highly emergent strategy. Each employee in the organization has own pattern of action. This type of strategy use in a complex environment like hospitals and universities. Each expert follow his r her strategies in way of teaching and topic of …show more content…

There are many organizations use Umbrella strategies. For example Apple uses an umbrella strategy for a group of distinct but related products like the I Phone, I Pad, Mac Book & other accessories. In the FMCG sector Nivea do as another Umbrella strategy with a wide array of products like cream, soap, powder and deodorant. Apple and Nivea leaders set general guideline and boundaries and other actors work within these boundaries. The advantages of using umbrella strategies are increasing marketability, giving positioning to a product and reducing the cost of creation of a new brand. On the other hand disadvantages of using this strategy is failure in one product may spoil the image of all products of the company. Most banks around the world use Process strategy. Bank Muscat in Oman uses process strategy where its headquarter put the basic structure and control system how deliver the services to the customers then branch managers create strategies for their own branches. Bank Muscat headquarter focus on the process more than the content of strategy which control by branch managers. Also, General Motor uses process strategy where headquarter design the system in general then the branches around the world work on their own

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