Deb's Event Marketing Plan

Deb’s Event/Party Planning is a new venture or business arising that offers clients and customers a different avenue of planning an event with less stress, satisfaction, quality and cost. This paper will address the value proposition, competitive market, incentives, cash flow and strategies for protecting the brand or logo of Deb’s Event/Party Planning venture. A Event/Party Planner uses a valued proposition that is the business or marketing statement of the company. This proposition will summarize why a consumer should buy a product or use Deb’s Event/Planning Service.. In the proposition we are trying to convince the potential clients and customer that our product or service has value and quality better than similar ventures. Event/Party Planning is a service to help clients eliminate or provide less stress of planning major life events, such as anniversaries, retirement, wedding and baby shower, church

(2015), indicates that feasibility analysis is conducting preliminary research to determine if there is a potential problem in the market. A market analysis and lifecycles will define the industry strengths, weakness, innovation, cost, maturity and decline phases. The product development cycle and market strategies must be in place during the introduction of the service or product in order to be competitive. The text book, Bessant, J., & Tidd, J. (2015), it states: “An effective competitive strategy either differentiates the new venture from existing ventures, creates a niche in the market that other companies are not serving, or has access to resources that others in the industry do not”. For Deb’s Event /Party Planning business the company our goal is to outperform the rivals and have a competitive advantage of the product. The text indicates that using the Porte’s five that provides an effective way of looking at the structure of a business and the competitive strength and positioning to the