As a product marketing manager, the following is my reflection on effective advertising for the Dallas Cowboys Merchandise while addressing the following three questions: 1. In the short term, how does a marketing manager encourage growth through sales promotions of the product? 2. What is the difference between a'smart' and a'smart'? What are the similarities and differences between advertising and sales promotions for the product? 3. What is the difference between a'smart' and a'smart'? What benefits and challenges are associated with each? Reflection on Effective Advertisement for Dallas Cowboys Merchandise As a product marketing manager for Dallas Cowboys merchandise, it's imperative to reflect on effective advertising strategies while …show more content…
While advertising focuses on long-term brand building and emotional connection, sales promotions are geared towards immediate sales spikes through price incentives and direct calls to action. Understanding these distinctions helps in crafting comprehensive marketing strategies (Sandomir, 1995). Benefits and Challenges Associated with Advertising and Sales Promotions: Advertising offers advantages such as brand building, increased awareness, and consistent messaging, but it comes with challenges like high costs and longer timeframes for measurable results. Conversely, sales promotions yield immediate results, aid in customer acquisition, and facilitate inventory management, yet they may impact profit margins and brand perception if overused. Striking a balance between these approaches is paramount to maintaining brand integrity and achieving sustained growth in the competitive marketplace of Dallas Cowboys merchandise (Combs, 2020). In conclusion, as a product marketing manager, navigating the terrain of effective advertising for Dallas Cowboys merchandise entails leveraging a blend of advertising and sales promotions to drive short-term growth while fortifying long-term brand
America’s Team Will the real “America’s Team” please stand up? This term is widely used throughout the media when referring to the Dallas Cowboys. “America’s Team” was first coined some 40 years ago while introducing them for a feature film by the legendary sport writer Bob Ryan. In the following years, because of their success and mass media exposure they were a team that America as a nation could identify with ,so the name stuck. The Cowboys since those days has regressed into a very mediocre team who only looks for moral instead of actual Super Bowl victories.
“If you try to sell products to everybody, you can waste money on advertising to people who aren't interested (Johnston, n.d.). The statement is true in the sports business industry. Many organizations and companies will waste money on marketing to consumers who just are not interested. Creating and understanding the consumer profile of the target market an organization is trying to reach is essential when gaining fans and having successful business. For this assignment, I chose the NFL team, the Minnesota Vikings.
When managers seek to improve their sport organization often times they refer to SWOT. SWOT is an acronym which stands for strength, weakness, opportunity, and threat. These four areas are tools used to address and fix any issue that an organization may have internally or externally. The Dallas Cowboys are an NFL team that uses these four categories to address any issues they may have in order to improve any imperfections for the betterment of their Franchise.
Clint Murchison, Jr. and Bedford Wynne were awarded a National Football League (NFL) expansion franchise on January 28, 1960, located in Dallas, TX. At the annual meeting, they purchased the team for $600,000 (Bohls 1). They were given the status of a “swing team” meaning that they would play every other team in the league their first season of play. They were displaced in the Western Division Standings. Murchison’s and Wynne’s next moved was to high their front office personnel which were: Tex Schramm (General Manager), Gil Brandt (Director of Player Personnel), and Tom Landry as Head Coach. In the beginning there were called the Dallas Steers, then after a couple of weeks the name was changed and there were called the Dallas Rangers. That name was short-lived as well, as it conflicted with a baseball team that was in the city. Then they finally decided to name the team the Dallas Cowboys to keep the confusion down (Fleming 1).
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
Dallas cowboys are among the top ranking professional American football sports franchise in the world. They play in the eastern Division of National Football League (NFL). The owner of the Dallas Cowboys is Jerry Jones. They have a great fan following not only for their performance but for their pregame, in game and post game activities as well. They have many large fan communities. One of them is “blogging the boys”. They have their fan communities in every city and country of the world. They provide best entertainment before and after the game to their fans. They have the largest domed stadium facility complete with a retractable roof.
Advertisement is defined as a public notice, a paid announcement which is meant to attract an audience who interprets themselves with the ad. The human mind is so attractive to new things that it makes it harder for these big companies to come up with new idea to catch our attention. It’s a huge cycle that leads us to an uncontrolled opinion and gives the power to decide for us to the advertisement companies. “Peyton Manning-Gatorade Commercial” is a great way to bait young viewers’ attention into not only buying the product of Gatorade but also making them more notable to watch football.
When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.
Prestige, worldwide attention, and the desire to increase sales are some of the most obvious reasons companies want to have their ad shown during the Super Bowl. But there is another advantage that can come out of having your name or product aired during the big game. Free publicity. The social factor of public fascination with Super Bowl advertisements can crea...
Southwest Airlines has effectively used a variety of promotional elements in its integrated marketing communications, making it one of America’s largest airlines with 3,300 flights a day to 72 domestic cities. Southwest Airlines has used all four possible elements of the promotion mix: advertising, public relations, personal selling, and sales promotion, but has focused primarily on advertising and public relations to add value to the product offered to customers. Its focus on advertising and public relations is directly related to its large size and it’s nationwide reach. Also, advertising and public relations are the most cost-efficient methods of promotion, and an airline as large as Southwest is forced to have promotional elements that benefit from economies of scale.
Research can be defined as a systematic method through which new knowledge is discovered. No matter what topic is being studied or analyzed, the value of research lies in how well it is designed and carried out. There are several types of research which include: surveys, interviews, content analysis and focus groups. As an advertiser it is important not only to be aware of your surroundings, but what goes on in people’s minds. Individuals’ needs and wants are not only essential but the base of an advertisement’s success. The purpose of this essay is to conduct my own research about a company that has transcended barriers such as race, disabilities, and gender with a phrase that has sparked interest, innovation and motivation all over the world: “Just Do It”. Since the 1980’s Nike has not only become one of the leading sports brands, but a corporation that learned just how to convey a message and reach their target consumers through successful advertisement. The question is: What is portrayed through Nike’s advertisement and slogans? How has this helped sales, and how far has advertisement pushed its success? The objective of this research paper is to find and understand in-depth answers to these questions that bring a
After six weeks in the madhouse, Maria fell in love with Henry Darnford, a fellow inmate of the asylum. Just as Maria once sought marriage to escape her father’s domestic oppresion, she looks to Darnford for rescue from the tyranny of her marriage. Without having ever seen him and not even knowing his name, Darnford becomes Maria’s ideal lover, because they share the same opinions on political and society topics. He represents the typical upper-class male of the eighteenth century, sensual and corrupt. Nevertheless, the moment felicity is brief, for Darnford is only transformed temporarily into a romantic hero by Maria’s imagination.
13. Shimp, T., and Andrews, C., (2013), Advertising Promotion and Other Aspects of Integrated Marketing Communications (9th Edn.), Cengage Learning: Mason.
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
This article studies the relationship between advertising and sales promotions and their impact on brand equity. A main priority for most companies is to establish and achieve a strong and powerful brand name. A company can build a strong brand name by creating the market for their customers want. By creating a strong brand name, a company will become more established. Brand equity is important to the producer, retailer and consumer. The consumer knowledge of the brand says how the producer will produce and market the product. The consumer knowledge of the brand name also determines the quantity the retailer will sale. Brand equity can have a positive or negative effect. A positive effect would be for everyone to recognize the name and purchase the product. The negative effect would be to have the product recalled. Brand equity is important because it can offer many advantages for a company. Brand equity can create a high demand for your product, reduce marketing cost and the company’s brand name will have high credibility.