Customer Satisfaction Of Apple

988 Words2 Pages
bulb-icon

Recommended: Customer satisfaction research

1. In this homework, I hope to have better formatting because in the first assignment my spacing was off. I need to answer the questions fully because I did not completely answer some of the questions. For example, when the question asked for an example I never gave one. With the feedback I was given, I want to take it and not make the same mistakes on this homework.
2. I found a video on Youtube called “Measuring Customer Satisfaction – Create Customers for Life” by Michael Leander. This video talked about how there are three different types of customers. Promoters are happy to recommend you, Passive Satisfies are not dissatisfied that are willing to change their mind, Detractors will be the customers are willing to let others know that they …show more content…

Apple is a company that continues to go above and beyond their customers needs. As this technology advanced generation grows, Apple grows with it. They change as the needs of their customers change like when they decided to make the iPhone. Everyone wished to have internet on the go, then Apple came out with a smartphone that allowed them to take all of their social media wherever they went. Apple’s target market is everyone. Everyone wants to be up to date with what is new. If I had to pin point a specific group though, I would say the younger generation. The reason they keep updating their products is because the younger generation is getting smarter and continues to want the next big thing. Apple’s product strategy is continuing to come up with something better. Not only do they try to make the best product, but they also have a well known packaging and logo that no one forgets. Their distribution strategy allows people to purchase an iPhone almost anywhere. Customers can buy them at places like Verizon, Best Buy, and even online. One of Apple’s promotion strategies is putting in a pair of their good quality headphones with a purchase of an iPhone or iPad. Their pricing strategy allows them to make money off of their products, but to also keep it to a price that is manageable for others to afford. Their prices seem to match up well with their

Show More
Related

  • Thorpe Park Customer Service Essay

    3500 Words  | 7 Pages

    High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm’s range, or recommend it to friends and family. Build on customer loyalty Customer loyalty is valued highly by most businesses and can be

    Read More

  • Swot Analysis Publix

    76 Words  | 1 Pages

    Customer satisfaction is what makes a customer come back again for another experience. The customers know the kind of treatment they are going to receive before they enter the store.

    Read More

  • Huckleberry Finn Dialectical Journal

    1200 Words  | 3 Pages

    You should be able to answer these questions on Wednesday/Thursday when you come to class. You can take notes if you like, or you can annotate your book (post-its work great).

    Read More

  • Case Analysis Of Apple

    903 Words  | 2 Pages

    These customers are the ones that continue to buy Apple products and constantly purchase the newer models of the product as soon as they debut. Technology is an industry where the consumer needs to have the newest, innovative product to keep up with an ever-changing world.

    Read More

  • Apple Study

    1355 Words  | 3 Pages

    When one sits back and thinks about it, Apple really makes products people want. There’s no real convincing that needs to happen as to why they they need an iPhone or iPod — people just get it. The features offered on Apple’s products are such “no brainers” that it’s an obvious purchase the consumer wants…or rather, needs to make.

    Read More

  • The Apple Corporation's Clever Marketing Strategies

    1448 Words  | 3 Pages

    Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.

    Read More

  • In Search Of Excellence by Peters and Waterman

    832 Words  | 2 Pages

    Close to the Customer: Customer satisfaction is very important throughout all the roles that the business plays. Many companies forget about their customers, whereas successful companies have an obsession with their customers. Excellent product quality and reliability will make a satisfied customer. Great service will keep the customer coming back.

    Read More

  • Identification and Matrix Analysis of an Organization

    1781 Words  | 4 Pages

    Walsh (2012), identifies “customer engagement” (p. 11) as a crucial area that often is bypassed. The pitfall of not communicating with the customers can be drastic. Fernley (2012), recommenders placing the customer at the front of the businesses activities and goals which will reflect the value the business places on the customer. By involving the key stakeholder, the customer, the company runs the risk of missing an angle or a point of view that is important (Raymond, 2014).

    Read More

  • Competitor Analysis: The Customer Analysis Of Apple Company

    1089 Words  | 3 Pages

    Apple has many promotional offers when new products come out. The products that Apple carries ranges from the first product that, the computer, all the way to the the Apple Watch. The life cycle of these products depends on when the newest product is coming out. Usually the products start out as best sellers and then begin got level up. After the announcement of a new product the old product begins to lower until the new product is out. The new product then is a top seller. The life cycle of Apple products goes in a complete circle of whats the next best (Product Life Cycles). Te new product development of Apple is based off of what their customers want. Apple listens to reviews from their customers to improve their technology such as increasing the micron pixals, making the phone/computer more compact and light weight, voice command, and many more. Apple has a strategic planning style where they space out their new products just enough so that they can make the most money and customer satisfaction on their products. Apple has many constituencies that make the company what it is today. With out them Apple would not be a success. Apple has price segmentation throughout the world but

    Read More

  • Swot Analysis Of Apple

    1165 Words  | 3 Pages

    Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.

    Read More

  • Business Analysis: Pepsico And Apple

    717 Words  | 2 Pages

    is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal

    Read More

  • Strategic and Operational Plan: Best Buy

    1715 Words  | 4 Pages

    Williams, P. & Naumann, E. 2011, "Customer satisfaction and business performance: a firm-level analysis", The Journal of Services Marketing, vol. 25, no. 1, pp. 20-32.

    Read More

  • Customer Satisfaction Strategies

    1040 Words  | 3 Pages

    Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.

    Read More

  • Apple Success: The Apple's Success Story

    1245 Words  | 3 Pages

    Success is the result of very long travel to objective but in right drection and right speed. Every successful person or entity knows how much effort is required and sometimes a minor slip can throw you miles away but that would be a big tragedy. However here we are talking about Apple that has achieved success through ingenuity and decades of hard work.

    Read More

  • Key Theories Of Customer Loyalty

    1178 Words  | 3 Pages

    It’s subjective opinion or psychology of customers. Satisfaction is often confused with loyalty. The range of customer’s emotion is shown with surprise, contentment, happy, unhappy or relief. The entire gap between perceived quality and expected quality is influenced customer satisfaction. Customer loyalty is always is frequency buying action.

    Read More

More about Customer Satisfaction Of Apple

Open Document