Cupcakes Persuasive Essay

684 Words2 Pages
bulb-icon

Recommended: Corporate social responsibility corporate governance

MARKET SUMMARY:
Over the past decade Grand Rapids has rapidly diversified its business base. People and investors are now attracted towards this city which will help Vicky’s Cupcakes and More to attract more customers. Currently the area is served with entertainment venues, restaurants, and coffee shops. Vicky’s Cupcakes and More will offer a variety of menu items and some will be unique to the company.
TARGET MARKET:
Vicky’s Cupcakes and More will serve all its customers lower, middle and upper income by providing its products with affordable prices and by delivering services that will put a smile on the faces of all the customers.
MARKET DEMOGRAPHICS:
Geographic: Vicky’s Cupcakes and More will focus on Grand Rapids and its nearby areas. …show more content…

SWOT ANALYSIS:
STRENGTHS: 1. the talented bakers. 2. Competitive price and new marketing strategies.
WEAKNESSES: 1. new in the market. 2. New setup.
OPPORTUNITIES: 1. new bakery products in the area. 2. High quality products with reasonable prices. 3. Educated/degree holder bakers.
THREATS: 1. Low prices of competitors. 2. Experience of competitors in the market and best advertisement strategies. All the bakeries and cafes in the area are in competition with us.
MARKETING STRATEGY:
MISSION: ‘Vicky’s Cupcakes and More aims to offer high quality bakery products at a competitive price to meet the demand of middle to high income customers.’
MARKETING OBJECTIVES: 1. to be leading a reputable bakery. 2. To provide good quality products. 3. To be competitive in the market. 4. To offer jobs.
TARGET MARKETS: The main focus will be the consumers in Grand Rapids. It will also focus on travelers that passes through Grand Rapids.
POSITIONING: Vicky’s Cupcakes and More position itself as a competent, innovative and customer …show more content…

Apart from offering this menu, our bakery will also provide some services such as… 1. Wi-Fi for students. 2. Free home delivery within a 10 mile radius. 3. Discount on large purchases 4. Loyalty cards for regular customers.
KEY SUCCESS FACTORS:
Providing high quality products with customer service. Competitive pricing. Ongoing employee/bakers education.
CRITICAL ISSUES:
For excellence and success Vicky’s Cupcakes and More need to: 1. Monitor cash flow statement. 2. Establish its reputation. 3. Continuously update its products and capabilities.
MARKETING MIX:
Pricing: Vicky’s Cupcakes and More will offer superior quality products in affordable prices.
Distribution: The distribution will also be through free home delivery if the customers are willing to have their desired products at their door step.
Promotion: Creative designed banners at different spots in Grand Rapids. Promotion through local radio. Word of mouth. Loyalty cards, 10 punches you get a free cupcake. Veterans will receive 40% off their purchase every

Show More
Related

  • Remycake Bakery Case Study

    776 Words  | 2 Pages

    On Tuesday October 18, the members of Group 6 met to discuss the challenges facing Remycake Bakery and its employees. During this meeting, we discussed the problem solving and decision making modes we will implement to help Remycake Bakery, the communication tactics to utilize, and a final problem or topic statement for our next group activity. Our team evaluated the Remycake Bakery to assess the changes that have caused a rise in customer complaints over the last six months. The founders of Remycake Bakery believed the culture produced at RemyCake was what made their bakery unique, original, and what set it apart from competitors.

    Read More

  • New Belgium Brewing Company

    1349 Words  | 3 Pages

    Simpson, B. (2008). “New Belgium Brewing (B)” in Ferrell, O. C., and Hartline, Michael D., Marketing Strategy, Fourth Edition, Mason, Ohio: Thompson Southwestern Publishing, pp. 1-5.

    Read More

  • Marketing Stacy's Pita Chips

    1709 Words  | 4 Pages

    Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.

    Read More

  • Target Corporation Swot Analysis

    1685 Words  | 4 Pages

    The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--

    Read More

  • Business Case: Panera Bread Company

    788 Words  | 2 Pages

    The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.

    Read More

  • Cote Baking Case Analysis

    112 Words  | 1 Pages

    In result of other companies wanting to play it safe because of the recession, Cote Baking won’t have a large amount of rivalry to compete with. However, the few competitors they do have has already established a relationship with its customers and are already one step ahead of it. Cote Baking may be look to brand themselves for the first time but they have already exposed themselves, have grown a customer base, and have a great possibility of this step becoming a success. Competing companies will see Cote Baking as a threat and will most likely attempt to compete but Cote Baking’s affordable prices and quality food will make them stand

    Read More

  • Disadvantages Of Staples

    375 Words  | 1 Pages

    They have to make sure that they have lower costs, goo quality products, and satisfied customers.

    Read More

  • Fritters Shop History

    1545 Words  | 4 Pages

    The shop's unique concept and dedication to quality have already set them apart in the crowded market of dessert establishments. However, there is still so much untapped potential waiting to be

    Read More

  • Case Study: Panera Bread Company

    1276 Words  | 3 Pages

    Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...

    Read More

  • Krispy Kreme Case Study

    1002 Words  | 3 Pages

    Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.

    Read More

  • Fellers Bakery Case Study

    1463 Words  | 3 Pages

    Business growth general is assumed to be good; bigger is assumed to be better (Hess, 2011), but if the proper planning is not in place it can lead to a business failure. Beginning a business based on something she loved, and needed in her life Susan Feller made the brave decision to build a successful business by baking and selling gluten-free cakes and desserts. After her retirement she focused on her dream and solving her own issue, finding food safe and healthy to eat for those, like herself, with Celiac disease and gluten allergies, but they also had to be delicious. Feller had some tough decisions to make as a small business owner, would she be able to keep up with the demand, how can she grow her business and what if she decided she had had enough and wanted to close the business? These are all decisions any business owner have to face at one point or another.

    Read More

  • Krispy Kreme Case Analysis

    2241 Words  | 5 Pages

    This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled, "Krispy Kreme Doughnuts Going Global?" The questions are offset in the shaded area and the answers are provided below each question.

    Read More

  • The Role Of Success In Jacqueline Novogratz's The Blue Bakery

    536 Words  | 2 Pages

    The Blue Bakery’s accomplishment was due to good management. Two things that can be said to be part of good management are surveying the place and training the employees of a business. When one

    Read More

  • Bingo Case Study

    745 Words  | 2 Pages

    Lisa Aham’s strategy is mostly a target marketing approach because it emphasizes in particular to senior citizens in a city with “many citizens”. She offers specific breakfast specials for seniors 55 and older on certain days of the month to promote a creative strategy and obtain new customers. The special is done every 4th Monday of the month, offering $1.99 meals and free coffee refills. Her strategy to promote this special has brought more than 100 senior citizens on that day of the month but moreover has created a gathering environment every day of the week for this group of people.

    Read More

  • Business Industry: The Cupcake Industry And Economic Industry

    1137 Words  | 3 Pages

    In this paper, I will be talking about the cupcake industry and economic sector. What its current and future growth rate is along with its trends, competitors and finances. In addition, I will touch base on the data that was found for this research paper. I will elaborate on the where, what, why and when to further show my reasoning for using the data.

    Read More

More about Cupcakes Persuasive Essay

Open Document