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How culture affects a society
How culture affects a society
How culture affects a society
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Especially in today’s world, instead of using force to dominate people, culture surmounts, using things, such as advertisements, to hook and reel a person in without them being aware. Culture is important because it gives rise to conformity and travels away from individuality and uniqueness. This, in turn, constitutes the formation of interests, values, appearance, and lifestyles a certain group of people hold based on their status. To introduce a group, Karen Ho, a Princeton graduate and author of Biographies of Hegemony, reveals that status ultimately translates into entitlement as shown with Ivy League colleges, such as Princeton, where students are basically hand-given high-paying jobs, like investment banking due to their prestigious ranking. …show more content…
Because citizens are presented with this “bow down-or-die” sort of culture, they must assimilate undesirable lifestyles and personalities due to the strict rules imposed on them; something that people in America never have to think twice about dealing with. Hegemony may be necessary to maintain the social structure within a given region; However, because aspects of hegemony are so imperceptible, most people oftentimes succumb to it without further exploring their other options of a potentially happier lifestyle.
In Reading Lolita in Tehran and Biographies of Hegemony, hegemony exerts a predominant influence that is exercised by a person or group in power. In Ho’s essay, Ivy League schools such as Princeton and Harvard, are assigned a leadership role, in which they breed their students to become the best and smartest in the country. Associations, such as investment banking, are able to take advantage and obtain power over these students through their ability to use hegemony in their favor. For example, Ho
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While some commercials may seem like they are trying too hard and essentially forcing consumers to buy their product, most advertisements have the same approach, hegemony. Instead of straight out saying “buy my product or we will hunt you down”, instead, companies will take their audience into consideration and move forward by attracting that specific group. Wall Street, for example, targets undergraduates because they can be easily persuaded and manipulated as most of them are still assimilating into the transition from high school to college; So, everything is new and open to interpretation. By exposing students to the lavishness and extravagance of an investment banker’s lifestyle, investment bankers can hook students and leave them yearning for more, as “they quickly become used to the respect, status, and impressive nods from peers” (Ho 179). Like getting addicted to a drug, these students are dependent on inclusion of investment banking when exposed. Because this is so ubiquitous, it is hard to notice. It is like the breathing, it is only when a person directs their attention to it that they start noticing it. This can be related to hegemony, it plays a role in a person’s daily life, but it is only when something goes wrong that a person will start investigating what went wrong. This is seen in Reading Lolita in Tehran, where Nafisi and a group of her
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The “Pepsi” and “Heineken” commercials are perfect examples of what Dave Barry is trying to point out in his essay, “Red, White and Beer.” He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay “Loose Ends” argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in “Television Addiction,” this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention?
In The Prison Notebooks (1971) Gramsci does not associate hegemony with the governance of a solitary individual or any structuralist energy phenomena, such as a discourse, collective conscience, deep structure or culture. Instead, hegemony from a Gramscian perspective signifies a variety of different organizations of people and agents in state formations, such as a structure, a practice, an apparatus, a unity of opposing structures or a function of leadership (Gramsci, 1971). Hegemony is always considered to be a process (Gramsci, 1971). In other contexts, hegemony may refer to a level or moment, which is equal to an evolutionary stage of leadership. Hegemony also may refer to a social grouping related to a particular social, political, cultural,
To achieve this, “banking firms provide [them] with a way to maintain [their] elite status in society by providing avenues to wealth and power that other professions do not” (179). They leave them unconsciously with an ultimatum, to either continue living their prestigious lifestyle and be the in the top with the elites, or settle for lower than what they’ve worked for, which is any other career path. Students who attend Princeton and Harvard who aspire to become teachers or writers are told they are settling for less than what they deserve and will be “more happy” with an investment banking career. There is a subtle form of manipulation being acted upon prospective students from investment bankers which is hidden by all of the positive, glamorous stigmas of Wall Street. To fully understand Wall Street as a whole, someone must know the small components that make it come together as a whole. This is shown through Karen Ho’s observations such as learning that students at Princeton and Harvard do not need to hold a finance degree to obtain a job on Wall Street. Whereas, Yale and Brown students must have a finance degree and are forced to show their abilities at a higher level than Princeton and Harvard students. Underneath all the dashing appearances and smart conversations on Wall Street, there is a hidden bias and a constant manipulation system in order for them to get what they want. The small components of Wall Street consist of their “small” priorities,
...taken the form of universalization of those same structures across the world through reforming measures or through discourses in the Muslim world, thus creating conflicts as noted by Majid. The main weapon of this power relationship is observing and differentiating between good and bad, thus ingraining binary oppositions with the western values at the superior end. Thus, the western hegemony is like a beauty myth which is an unattainable western standard which is not only undesirable but harmful for the non-west. Still, they are coerced to adopt this standard due to a constant gaze and pressure from the West. Therefore, there is a need to revert this gaze and dismantle the western hegemony and power structures through the proliferation of ideas; ideas that take root not merely from the power elite or existing structures but stem from individual and provincial needs.
Gramsci conceived of hegemony when he was imprisoned by Mussolini’s Fascist regime. He was interested in understanding how a state could remain in power and maintain its control even when so many people were oppressed by it. Gramsci developed his concept of hegemony to understand how forces of power can lead people in the lower class to maintain the status quo rather than rebel against it even in the face of oppression. He maintained that control does not always happen through violence or political and economic coercion but also through ideology. He states that hegemony is the “political leadership...consent in the life and activities of the state and civil society” (Gramsci SPN Q10,I§12). In this sense, Hegemony is defined as, “the ‘spontaneous’ consent given by the great masses of the population to the general direction imposed on social life by the dominant fundamental group” (Lears 1985: 568).
Society has always functioned on the premise that a person must adjust their behaviour in accordance with what is deemed socially acceptable at that time. If administrated to the fullest extent, the theme of conformity can be detrimental to the stability and growth of a community. Through analyzing the dystopian narrative elements of Sherri Jacksons’ works, readers are able to distinguish how the theme of conformity is still prevalent to humans today as it expresses the need for order and organization, eliminates fear of the unknown, and promotes society functioning as a whole with limited individuation. The author depicts this reoccurring normative event, to stress the notion that there is something fundamentally wrong with society.
Hegemony was a prominent theme within the conquest of Latin America, which then led to the independence of the oppressed citizens. Thought the conquest was a fairly quick process, independence was not. It took a lot of revolts and acts of rebellion to get their points across. Hegemony will always be around wherever there are two groups or more with a large class difference. In the case of Latin America, the whole hegemonic process consisted of different classes and races which ultimately led to racial tension and conflicts among social groups.
The right and privilege to higher education in today’s society teeters like the scales of justice. In reading Andrew Delbanco’s, “College: What It Was, Is, and Should Be, it is apparent that Delbanco believes that the main role of college is to accommodate that needs of all students in providing opportunities to discover individual passions and dreams while furthering and enhancing the economic strength of the nation. Additionally, Delbanco also views college as more than just a time to prepare for a job in the future but a way in which students and young adults can prepare for their future lives so they are meaningful and purposeful. Even more important is the role that college will play in helping and guiding students to learn how to accept alternate point of views and the importance that differing views play in a democratic society. With that said, the issue is not the importance that higher education plays in society, but exactly who should pay the costly price tag of higher education is a raging debate in all social classes, cultures, socioeconomic groups and races.
In the end, I find that Robert Scholes is correct in his conclusion that commercials hold a certain power, with which they can alter our decisions whether or not to buy a product. Through visual fascination, we are offered images we could never have on our own; through narrativity, we are told what to think and how to think it; and finally through cultural relativity we connect with the rest of the world. When these three forces are combined by advertising, our brains cannot help themselves, we allow ourselves to become brainwashed by corporate America. This is why Robert Scholes feels that Reading a Video Text should be taught in school.
My research is in response to the essay “Culture Baggage” by Barbara Ehrenreich on page 298. In her writing, Ehrenreich discuses on language, race, and ethnicity and how it applies to cultural baggage. Ehrenreich points out that there were many of other people who already knew of their beliefs and culture and they stood proud for their roots and in heritage, as she slouched back into her seat as if she knew nothing about her culture or where she really were from. Culture refers to the learned and shared behaviors, beliefs, attitudes, values and material objects that characterize a particular group or society. Which is a group of people who share a culture and a defined territory, however society and culture go hand in hand neither
Despite this, there continue to be incidents where middle class people are devastated when unable to achieve the so-called American Dream. Of course, the social expectations of a society are generally set by the previous generation and cause the newer generation to feel guilt when they cannot meet them. In order to avoid this feeling of guilt and insufficiency, people are willing to give up their unique hopes and goals; thus creating a people that are cohesively identical. Students in today’s universities are amazingly bright and creative, yet change their majors to those society has placed honor on, such as medicine, law, and engineering. The amount of innovation and invention
Many companies spend over millions of dollars advertising every year, and these advertisements influence how an individual thinks and acts in a society. It becomes a significant aspect of our lives whether it has come to our acknowledgment or not. It influences us to the extent we believe the information presented in the media are “normal”. To be precise, advertisements create and define the social norms. These concepts are strongly built into my mind since a young age, especially the gender roles between men and women.
Hegemony was derived from the Greek word "egemonia," meaning leader or ruler, often in the sense of a state other than his own (Williams 144). Although the base of this definition remains true, the word has evolved to much more. Hegemony is defined by Fontana Dictionary of Modern Thought as "Political and economical control exercised by a dominant class, and its success in projecting its own way of seeing the world, human and social relationships as 'common sense' and part of the natural order by those who are, in fact, subordinated to it." Hegemony is defined as a predominant influence or leadership of a dominant class or institution over a subordinate class; the question is are the "subordinates" forced to follow the beliefs, or do they agree with them?