Cultural Issues In Canada

Cultural issues are complicated and difficult to solve. Each society has their own custom in culture, it touches the heart of the people, their values, their beliefs, and their way of life. Many people felt the frequent exposure to foreign products such as movies, music, and periodicals will have a detrimental effect on their own cultural identity (Globalization101, n.d). As a result, in 1995 the Canadian government imposed a tax levy of 80% on the ad revenues in response to Time Warner’s split-runs magazines – Sports Illustrated (Maclean, 1999). This led to a trade dispute between the U.S and Canada.

The Canadian government was motivated by genuine desires to protect Canadian culture and this goes back with their history. The National Film Act of 1950 was authorized by Queen Elizabeth II to promote Canadian culture. In 1956, a commission law – Fowler Commission was passed and changed the media in Canada significantly. It initiated a quota system on Canada’s official broadcasting station to have all

But since 1982, U.S. spill has declined by 45% in the Top 20 magazines, with only two U.S. magazines made it into Canada’s top 100 circulations in 2014: National Geographic (37) and Cosmopolitan (59) (Ontario Media Development Corporation, 2016). As a result, U.S. spill circulation now only accounts for 1% of the total circulation. According to further research, Canadian Women’s Magazines consists of 78% of top title circulation, Canadian’s Business Magazines consists of 88% of Top title circulation, Canadian’s General Interest Magazines consists of 94% of Top title circulation, and 99% of Total Magazine in circulation are Canadian’s magazine (Magazines Canada, 2016). Given the popularity in magazine reading by adults and teens, Canadian magazines now consist of 99% of total magazine circulation is a clear demonstration of the importance of its magazines to its Canadian