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Compare and contrast qualitative and quantitative approaches to research
Compare and contrast qualitative and quantitative approaches to research
Compare and contrast qualitative and quantitative approaches to research
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CHAPTER 3
RESEARCH AND METHODOLOGY
3.1. Introduction
In chapter one, the research topic was formulated. Chapter two presented a literature review on the independent variable and dependent variable, giving a broad background, development and definitions. In this chapter, the research design will be presented by defining the study type and explaining sample techniques, sample selection and sample size. The questionnaire design and administration, data analysis, reliability and validity will also be discussed.
3.2. Study type
“Quantitative study involves collecting data from relatively large samples, the data collected are usually presented as number, often in table, on graphs and on chart” (McGivern 2006: 57). Qualitative study is less easy to define. It explores questions such as what, why and how rather than how many and how much, it is primarily concerned with meaning rather than measuring (Keegan 2009: 11). This study is quantitative in nature.
Cross-sectional study is a type of research design that involves collecting information from any given sample of the population just once (Wiid and Diggines 2009:56). In a longitudinal study, the study population is visited in the number of times at regular intervals usually over a long period, to collect the required information (Kumar 2005:98). This was a cross sectional study. Descriptive studies are also called observation, because one observes the subjects without intervening. The simplest descriptive study is a case, which reports data on only one subject (Bell 2005:41). Survey study is regarded as biased estimates of population parameters according to Ader, Mellenbergh and Hand (2008:1). This was a descriptive study.
3.3. Sample techniques
Probability sampling is also known as ‘...
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...well a research design (and the research method and the measures or question used) delivers accurate, clear and unambiguous evidence with which to answer the research problem. Validity is an indicator of whether the research measures what it claims to measure. In this study, reliability will not be used, because the sample size is based on a small sample selected. In this study only validity will be used. The supervisor has checked the validity of the questionnaire and content validity is applied.
3.10. Conclusion
In this chapter, the study type, sample techniques and sample selection were explained. The sample size was defined; questionnaire design, questionnaire administration, data analysis, reliability and validity were defined and discussed. In the following chapter, results will be presented and discussed. Pie charts, bar graphs and tables will also be used.
In response to the question set, I will go into detail of the study, consisting of the background, main hypotheses, as well the aims, procedure and results gathered from the study; explaining the four research methods chosen to investigate, furthering into the three methods actually tested.
Qualitative research aims to gather information from data collection methods and transform it into written words. Such as transcribing recorded interviews, taking field notes from observations, using words to outline images (Denscombe, 1998, p. 174). On the other hand, quantitative research aims to gather information from data collection methods and transform it into numbers. Such as analysing conducted surveys and pulling numbers to transform it into statistics, tables and graphs (Denscombe, 1998, p.174-177).
Gelo, O., Braakmann, D., & Benetka, G. (2008). Quantitative and Qualitative Research: Beyond the Debate. Integrative Psychological & Behavioral Science, 42(3), 266-290. doi:10.1007/s12124-008-9078-3
Qualitative and quantitative methods allow researchers to investigate, explore and inquire the nature of the phenomenon being studied. It is important that the researcher develops a clear understanding of the problem and design a plan to investigate it (Cresswell, 1998, para. 1). There are a variety of research methods; nevertheless, it is important to consider which research method is appropriate for the study. Qualitative research focuses on human experiences while quantitative research relies on numbers, measurements, and testing. Nevertheless, qualitative and quantitative methods use similar approaches to conduct research and collect data. For example, observations and interviews are approaches used in both research designs; however, the approaches are used and viewed otherwise. This will be discussed later in the paper.
Three major types of methods used for this study are “Longitudinal Research Method”, “Cross- sectional Research Method” and “Cross Sequential Method” (A cohort form of Longitudinal and cross-sectional method). “Case Study Method” and “Survey Method” also have been used (Baltes, 1968).
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
The authors of this article have outlined the purpose, aims, and objectives of the study. It also provides the methods used which is quantitative approach to collect the data, the results, conclusion of the study. It is important that the author should present the essential components of the study in the abstract because the abstract may be the only section that is read by readers to decide if the study is useful or not or to continue reading (Coughlan, Cronin, and Ryan, 2007; Ingham-Broomfield, 2008 p.104; Stockhausen and Conrick, 2002; Nieswiadomy, 2008 p.380).
Gelo, O., Braakmann, D., & Benetka, G. (2008). Quantitative and Qualitative Research: Beyond the Debate. Integrative Psychological & Behavioral Science, 42(3), 266-290. doi:10.1007/s12124-008-9078-3
On the other hand, Quantitative research refers to “variance theory” where quantity describes the research in terms of statistical relationships between different variables (Maxwell, 2013). Quantitative research answers the questions “how much” or “how many?” Quantitative research is an objective, deductive process and is used to quantify attitudes, opinions, behaviors, and other defined variables with generalized results from a larger sample population. Much more structured than qualitative research, quantitative data collection methods include various forms of surveys, personal interviews and telephone interviews, polls, and systematic observations. Methods can be considered “cookie cutter” with a predetermined starting point and a fixed sequence of
The research was designed using qualitative model based on exploratory design. This was done to facilitate multi-faceted study with a broader prospective. Basic percentage analysis was done to supplement qualitative analysis. The study was conducted with the help of a Questionnaire. To deepen the understanding data was collected from a variety of books, Internet web pages, and articles of different kinds conducted was descriptive in nature. Descriptive research includes survey and facilitating enquiries of different
Quantitative research involves the collection and converting of data into numerical form to enable statistical calculations be made and conclusions drawn. It provides a measure of how people think, feel or behave and uses the statistical analysis to determine the results. However, this measurement results in numbers, or data, being collected, which is then analyzed by using quantitative research methods (Byrne, 2007).
We believe it is clear that both qualitative and quantitative research have many benefits and many costs. In some situations the qualitative approach will be more appropriate; in other situations the quantitative approach will be more appropriate.
Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.
Traditional research may use quantitative or qualitative research method. According to Hendricks (2009), quantitative research is a general conclusion based on hard data. Hen-dricks describe quantitativ...
Qualitative and quantitative researcher’s exhibited conflicting ways of approaching a research. Some researchers prefer qualitative over quantitative and vice-versa. Also, it is common for qualitative and quantitative to be used together in a research. But, both methods when carried out correctly provide good research. Plus, both methods have their own unique differences and characteristics. In this paper I will define three of these characteristics in a quantitative and qualitative research design and discuss and compare their differences. (Smith & Davis, 2010)