Cross Culture Case Study

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Cultural differences plays a huge role in growing and sustaining a business. It helps companies understand different cultures to provide greater services not only to their customers but a greater work environment for their employees. Some aspects include gender, race, nationality, religion and age group. (Seymen 2006) proposed that values and morals each individual hold have influences on behaviours and ideas in different scenarios. According to (Bateman and Snell 2012), there are many advantages towards the organisation in terms of better market connections, improved international competition, multiplicity points of view and a better team performance.

Building a better market access helps organisations benefit from a wider range of customers. …show more content…

Activities conducted focus on the differences in cultures and provide ways to solve them. Individuals learn how to value these differences, grow their understanding of cross-culture and prevent stereotyping. Hence building better communication and inter-personal relationships amongst employees. This ensures that all barriers are broken down to enhance co-operation so hidden conflicts that can grow into bigger issues can be avoided. People are then able to work closely forming a positive environment, achieving higher levels of creativity and task …show more content…

Learning and keeping reminders about different cultures shows concern and interest towards the workers personal beliefs. A simple gesture like setting reminders on bulletin boards or mass e-mails could go a long way and make a great deal to the employees. Managers could suggest hosting a simple celebration for different cultures where everybody participates in bringing dishes regarding that particular culture and in turn learn about how other cultures work. Workers can then share certain religious or cultural practices and current issues can be discussed together to get to know ones point of view.

A great example of a diverse workforce is Coca-Cola. They believe strongly in “building an inclusive workplace environment” and are carrying out a global diversity mission (2020 Vision People goals) to reach out to the multicultural world. Working closely with their globally diversified team who are highly skilled and innovative, they conduct surveys and analyse participation and feedback within their organisation to collect information. They also conduct diversity education programs like Resolution Resources Program where employees learn to strategise how to solve certain situation within the

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