Crisis Management - Malaysia Airlines

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a. On March 8 2014, Malaysia Airlines Flight 370 was scheduled on a daily routine flight from Kuala Lumpur to Beijing. This fight never happened. From some time and later on the air traffic control contact lost for unclear reasons. The disappearance of Malaysia Airlines Flight resulted the largest international search and media interest and attention in the last decades. Carrying 12 crew members from Malaysia and 227 passengers from 14 countries, the aircraft disappearance has remained an unresolved issue. The multinational rescue effort and search has recorded down as the biggest in the history. The Boeing was initiated in the Gulf of Thailand and South China Sea. Seven days after, on March 15th according to military radar data and radio "pigs" investigators concluded had 1st headed west across Malay Peninsula and some days after the Australian Maritime Safety Authority started searching the southern part of the Indian Ocean.
Every organization if is not prepared properly in crises Management situations can be vulnerable. Crisis is any situation that can threat and/or damage, any business and can significantly ruin its reputation. Public communication from Malaysia officials was initially based with confusion. First of all, to measure and evacuate Public Relations efforts from Malaysia Airlines prospect, we have t determinate the steps for dealing a Crisis Management and check n a checklist what is done and not, in what extent.
Pre- crises calculations should be the basis of every organization. What happens if? Being proactive and anticipate threats can be your weapon. You may understand that some possible situations can be preventable by modifying simply the existing methods of operations. Maybe possible an...

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...ould keep the family separate from the media. The last think that relatives thing in this situation is the media to make the thinks even worst. They can have a gated resorts that Malaysian Airlines can have as their base for families. This resorts had everything. The Crises Team should be prepared to pennyworth the entire resort keeping relatives behind gates and the media on the other side. Reference to the missing Aircraft if they ever found it, I wish, it could be a good step from the company’s point of view to pay all the travelling costs for relatives. I tend to believe that they could appreciate that.

Works Cited

http://www.ragan.com/Main/Articles/5_lessons_learned_from_Malaysia_Airlines_crisis_re_48122.aspx

http://www.malaysiaairlines.com/my/en/site/mh370.html
http://en.wikipedia.org/wiki/Malaysia_Airlines_Flight_370#Criticism_and_response

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