Countdown Online Store Essay

Question 1

Compare and contrast the consumer benefits and limitations of physically going to the supermarket versus purchasing via the Countdown online store. Comment on whether you ended up with anything different or out of the ordinary on your virtual shopping list as a result of visiting the virtual supermarket.

Online shopping has become a new trend when it comes to purchasing good and services. It was developed by marketers which they had studied consumer’s behaviors and identified possible trends. By developing the trend, retailers have identified some benefits, retailers can take advantage of and limitations that may cause some consumers to not consider purchasing online.

In this condition, Countdown has numerous benefits that can come from online purchasing groceries, rather than going

Consumers will be enticed to purchase online as this will be a quick an easy task to perform rather than going all the way to the supermarket and going through all the isles collecting all the goods you require and purchasing, all that precious time could be allocated somewhere else where it could me more effective. On top of that you could also save precious fuel which is becoming more expensive.

- Virtual o Now that everything is now online, consumers have the ability to filter their search for certain products or prices, for example at Countdown you have the ability to narrow your search down to specials, gluten free, price drops and more. This will benefit supermarkets as this will find certain goods quick and easy. Countdown have also implemented a shop from list, which helps you shop easier or if you want to use a saved shopping list to you have the ability to create a smart trolley, simply just create it and it will do your shopping every time you select that option.

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