Aldi Marketing Mix

Promotion Aldi usually strives to archive their objectives through product promotion .this is usually done through increasing awareness of their products this is done through advertisements. This also helps maintain and improve a strong and good image for the Aldi brand generally.

Improving the brand image, this is done through showing the public how superior the quality of its products and services are. The company currently does massive advertising which is usually aimed at mass audience. The advertising is done using various methods most notable is the use of television, this is usually complemented by the use of billboards and also their sponsorships in some events. They usually advertise using the slogan “like brands. Only cheaper” this

They make sure their warehouses are close by and they have an ample parking space for potential customers. The stores are usually also located strategically in places where there are many customers and usually at a highly populated area. Since the stores are usually located in places where there is high population, it receives many customers daily. This has greatly lead more customers to be loyal to the Aldi stores in Australia.

Process

Aldi stores have maintained a very simple, fast and efficient customer service process. They use the simple trolley system when shopping. Their simplicity in processes is good since it encourages more customers to come and do their shopping there. The use of the trolley system is also advantageous since it allows for customers to move round the store and obtain what they want easily. This makes the buying process to be faster and more efficient.

People

Though their stores have fewer manpower, their workers are very friendly and usually interact very well with all the potential

This would make the buying process easier to customers and hence improve customer loyalty. This employees should also get a raise in salary so as to have greater output. This is complimented by the fact that the few workers at their stores are usually very friendly. This system makes this stores stand out and attract more customers than its competitors. And this is usually what counts in the business market since their profits would be higher.

4.3 process

Aldis stores should try and create more workers who can help speed up the buying process in their stores. This will greatly help to increase the number of customers.

4.4 Physical

The stores should complemented by an ample parking area where customers can come at any time and put their vehicle. The interior of the stores simplicity usually also attracts customers who usually want only to come to the store pick up a few groceries and leave. This should also be improved greatly to be more simpler.

5. RECOMMENDATIONS.

5.1 Increase the number of stores Since the 1400 stores have already proven to bring back high rate of profits, it is only logical for the store to open more branches so as to reach even more