Corporate Sponsorship In The Music Industry

The music industry has changed rapidly over the past 20 years. This even changed the way that musicians make money. I think that it is essential for musicians to have corporate sponsorships. This is because it can make them better known and it makes them plenty of money to pay for expenses. The music industry needs corporate sponsorships. In today's world of music, it is essential that musicians have corporate sponsorships because it makes them better known. For example, in the article, The New Necessity in the Music Business, the passage said that the Black Eyed Peas did a 30-second commercial for Dr. Pepper® soda. The exposure has allowed Black Eyed Peas to gain fame, and it wouldn't have happened if they said no to a corporate sponsorship. When a well-known company such as The Coca-Cola Company advertises Dr. Pepper, and they use a song from a band or recording artist nobody has even heard of, the general public becomes interested. Those people will want to find out who they are, and then those people might even like their albums, and could become a fan. Therefore, a corporate sponsorship has benefited the band on a positive note.

These days, album and song sales simply don't cut it due to new free online streaming services. The article The New Necessity in the Music Business said that corporate sponsorships can make musicians anywhere from $10,000 to $150,000. This can pay for equipment, touring, and living expenses. When you have this extra money, you no longer have to worry about debts that would be burdened if you did not take that corporate sponsorship. Corporate sponsorships make plenty of money so that a band or recording artist can become more profitable and more