Corporate Censorship In High School Sports

333 Words1 Page
bulb-icon

Recommended: The role of advertising in youth

Sponsorships have been a common element of high school sports for decades. This partnership allows for the funding of stadiums, locker rooms, and jerseys; therefore, benefiting the overall sports experience. By integrating corporate ads into other academic vicinities such as the library and cafeteria, the motivations of the partnerships become unclear. By implementing an academic environment free from ads and corporate influence, the capability for students to develop their own ideologies and opinions is protected and encouraged. The subversive nature of corporate sponsorship lies partially within its inescapable sphere of influence over young students. On average, students subjected to consumerism through advertisements experience brand exposure

Show More
Related

  • Why College Athletes Should NOT be Paid

    1764 Words  | 4 Pages

    The payment of NCAA student-athletes will deteriorate the value of an education to the athletes. The value of an education for a young man or woman cannot be measured. It is our gate way to success as...

    Read More

  • Consumerism and Faith

    994 Words  | 2 Pages

    Consumerism is the idea that influences people to purchase items in great amounts. Consumerism makes trying to live the life of a “perfect American” rather difficult. It interferes with society by replacing the normal necessities for life with the desire for things with not much concern for the true value of the desired object. Children are always easily influenced by what they watch on television. Swimme suggests in his work “How Do Kids Get So Caught Up in Consumerism” that although an advertiser’s objective is to make money, the younger generation is being manipulated when seeing these advertisements. Before getting a good understanding of a religion, a child will have seen and absorbed at least 30,000 advertisements. The amount of time teenagers spend in high school is lesser than the amount of advertisement that they have seen (155). The huge amount of advertisements exposed to the younger generation is becomi...

    Read More

  • Advertisements for For-Profit Colleges

    1130 Words  | 3 Pages

    By giving form to people’s deep lying desires, and picturing states of being that individuals privately yearn for, advertisers have best chance to arresting attentions and affecting communication. The immediate goal is to tug psychological shirt sleeves and slow down long enough for a word or two about the the product is being sold.[Jib Flowes]For profit schools directly attack this psychological need of the audience. The need to achieve something in being targeted by the commercials. By investing in the advertisements, they also earn higher profit. By applying different advertising techniques ,the advertisers’ ultimate goal is to sell their product and earn maximum profit.

    Read More

  • The Pros And Cons Of Antitrust Violasion In Sports

    1789 Words  | 4 Pages

    Introduction- An antitrust violation happens when a professional sports league such as the MLB,NFL,NBA, OR NHL have an agreement to effect such things as raising the price of something, lowering an output, or holding onto an output which effects the customer of the product. When a league controls a market it also controls how the customer will have to purchase the product and how much it will cost. (Ross 2001)

    Read More

  • The Big Issue With School Funding

    1682 Words  | 4 Pages

    Within a community is a sense of unity, which for many is brought together by the young athletes of the community. In his article “High School Sports Have Turned Into Big Business,” Mark Koba of CNBC highlights that within the last thirty to forty years high school football has escalated into a highly revered tradition in which not only communities, but highly successful corporations have begun to dedicate millions of dollars towards (Koba n. pg.). This highlights the status of sports within the community and may explain part of the reason schools would favor sports over other programs. Because sports programs can often turn over big profits for schools, they tend to dedicate most of their excess funds towards sports, and rely on sports programs to create large profits for the school. When school administrators see how much sports unite, excite, and benefit the school, they develop a respect for sports and consider it a necessity to provide a good sports program for their students and community. Also in his article, Koba quotes an interviewee named Mark Conrad who is the associate professor of legal and ethical studies at Fordham University 's school of...

    Read More

  • College Athletic Programs Undermine Academics

    2198 Words  | 5 Pages

    Financial aspects and profitability of college athletic programs is one of the most important arguments involved in this controversy. A group of people expresses that college athletic programs are over emphasized. The point they show on the first hand, is that athletic programs are too expensive for community colleges and small universities. Besides, statistics prove that financial aspects of college athletic programs are extremely questionable. It is true that maintenance, and facility costs for athletic programs are significantly high in comparison to academic programs. Therefore, Denhart, Villwock, and Vedder argue that athletic programs drag money away from important academics programs and degrade their quality. According to them, median expenditures per athlete in Football Bowl Subdivision were $65,800 in 2006. And it has shown a 15.6 percent median expenditure increase fro...

    Read More

  • Student Athletes Should Not be Paid

    1793 Words  | 4 Pages

    Zimbalist, Andrew S. Unpaid Professionals: Commercialism And Conflict In Big-Time College Sports. Princeton, N.J.: Princeton University Press, 1999. eBook Collection (EBSCOhost). Web. 27 Mar. 2014.

    Read More

  • Ethical Issues in Sport

    700 Words  | 2 Pages

    The Health and fitness industry have many ethical issues involved which was very interesting to me. I have never purchased a membership at a health club, but from the reading I learned a lot about how they operate. It amazed me that health clubs push their sales representatives to get 200-300 new members a month (Amend, 1992). This is a large amount of people for such a short amount a time, which means some members are not fully aware of the fine print of the membership agreement. Also the reading mentions that more than half of instructors at these clubs do not have valid certification (Copeland et al, 1988),. This is unethical because the members pay each month for the service of a qualified staff member to assist them in exercise and fitness. Safety of the members could also be at risk working out with a non-qualified trainer. Learning how these companies do business make me want to hold off as long as possible to join a gym.

    Read More

  • Ethical Dilemmas In Professional Sports

    601 Words  | 2 Pages

    Earvin “Magic” Johnson shocked the sports world when he revealed his HIV-positive status and continued to participate in professional basketball games. He faced varying reactions including scrutiny and acceptance. With rising fears of contracting HIV during sports games that turn bloody, the dilemma exists of requiring athletes to be subject to more testing. With this comes an ethical dilemma due to the stigmatization of individuals with HIV. Considering that HIV is a potentially deadly and dangerous virus, some argue that it should be part of the regular routine testing that athletes already go through. So now the question that exists in the sports world today is: should all professional athletes be subject to regular mandatory

    Read More

  • Consuming Kids: The Commercialization of Childhood

    1469 Words  | 3 Pages

    The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.

    Read More

  • Childhood Obesity: Fast Food Companies Are To Blame

    904 Words  | 2 Pages

    Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...

    Read More

  • Student Athletes and Academics

    1148 Words  | 3 Pages

    Herbet D. Simans, Derek Van Rheenen, and Martin V. Covington focuses their argument on academic motivation of student athletes and what drives them to want to succeed in the classroom as well as on the court or field. Although Flynn also focuses on academic motivation of student athletes, he also discusses how colleges tend to spend more money on sports related necessities for the students instead of towards their education. Flynn’s argument displays how colleges are basically a business...

    Read More

  • The Freedom Of Speech And The Sports Industry

    1107 Words  | 3 Pages

    Being a part of the sports industry does come along with a lot of responsibilities and limitations. One of the bigger First Amendment issues in sports today involves the freedom of speech and the use of social media by student-athletes as well as monitoring and/or prohibiting the use of social media by the athletic departments. The First Amendment to the United States Constitution states “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise therefore; or abridging the freedom of speech, or of the personal or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.” The Fourteenth Amendment addresses the equal protection of the laws for everyone that is born or naturalized in the United States. No state has the right to deprive anyone of life and liberty. College is a place where students can communicate and express themselves in new and different ways, unless you are a student athlete at NCAA.

    Read More

  • The Exploitation Of Children In Television Advertising

    4398 Words  | 9 Pages

    Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.

    Read More

  • Advertising to Children Must Be Banned

    968 Words  | 2 Pages

    Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor circulated through channels of mass communication to promote the adoption of goods, services or ideas. (“What is Advertising?”) Chuck Blore, a partner in the advertising firm Chuck Blore & Don Ruchman, Inc. once said that “advertising is the art of arresting the human intelligence just long enough to get money from it.” (Shah, Anup.). Children are targeted and manipulated everyday by corporations like McDonalds, Burger King, and General Mills and don’t even know it. Child Psychologist Allen Kanner reported in 2000 that three-year-old American children typically recognize one hundred company logos. ("Advertising.")

    Read More

More about Corporate Censorship In High School Sports

Open Document