Since the case study was written, New Belgium has added to its product line with beers divided into these different categories: Year Round, Seasonal, Revival, Hop Kitchen, and Lips of Faith (New Belgium Brewing, n.d.). NBB still calls Fort Collins, Colorado home (New Belgium Brewing, n.d.). However, in 2015 they will be opening up a location in Asheville, North Carolina to reach the East Coast (New Belgium Brewing, n.d.). They now are currently selling beer in 32 states, and produced 764,424 barrels of beer in 2012 (New Belgium Brewing, n.d.). Despite it’s growth it is still the third largest craft brewery, and eighth largest brewery in the United States (New Belgium Brewing, n.d.). They are still largely into the sustainability movement, and have a whole section of their website devoted to their sustainability efforts (New Belgium Brewing, n.d.). They are also still promoting events including their own, such as the Tour de Fat and Clip Beer & Film Tour (New Belgium Brewing, n.d.).
There strengths as a company would include their uniqueness and whimsy. It is rare for a beer brewery to be so devoted to being socially responsible. The ethical culture has been in engrained in their employees, who follow the company’s core values and beliefs (Ferrell & Hartline, 2011). As mentioned in the case study, consumer suspicion is notably high (Ferrell & Hartline, 2011). Having consumer support of their socially responsible actions has been a definite strength that makes them stand out amongst competitors.
A weakness for them could also be their focus on their responsibilities to the environment. While they are focused on these things, which ethically strengthen their company, their competition is out-pacing them in sales. They have remai...
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... issuing press releases and reports highlighting the environmental friendliness of cans and disputing claims that product quality was suffering” (Bundy, Shropshire, & Buchholtz, 2013).
References
Bundy, J., Shropshire, C., & Buchholtz, A. K. (2013). Strategic Cognition and Issue Salience: Toward an Explanation of Firm Responsiveness to Stakeholder Concerns. Academy Of Management Review, 38(3), 352-376. doi:10.5465/amr.2011.0179
Ferrell, O.C. & Hartline, M. (2011). Marketing Strategy. 5th edition. South-Western/Cengage Learning.
Flammer, C. (2013). Corporate Social Responsibility and Shareholder Reaction: The Environmental Awareness of Investors. Academy Of Management Journal, 56(3), 758-781. doi:10.5465/amj.2011.0744
New Belgium Brewing. (n.d.). Retrieved from http://www.newbelgium.com/home.aspx
Sierra Nevada. (n.d.). Retrieved from http:// www.sierranevada.com
The two organizations explained in this assignment are “Anheuser Busch” and “MOLSON Coors”. Anheuser Busch is a multinational company brewing more than 100 brands in the United States and holds a 45.8 percent of the beer market share1. The company is recognized as the No. 1 brewing company by Fortune magazine – “World’s Most Admired Company”2. Dreaming Big, Unity and Culture are the three main driving values and guiding principles which account for the success the company has achieved during the years1. All these combined with the dedication and motivation
Belgium is known for a culture of high-quality beer and this concept was formulated by an electrical engineer from Fort Collins, Colorado. The electrical engineer, Jeff Lebesch, was traveling through Belgium on his fat-tired mountain bike when he envisioned the same high-quality beer in Colorado. Lebesch acquired the special strain of yeast used in Belgium and took it back to his basement in Colorado and the experimentation process was initiated. His friends were the samplers and when they approved the beer it was marketed. In 1991, Lebesch opened the New Belgium Brewing Company (NBB) with his wife, Kim Jordan, as the marketing director. The first beer and continued bestseller, Fat Tire Amber Ale, was named after the bike ride in Belgium. The operation went from a basement to an old railroad depot and then expanded into a custom-built facility in 1995. The custom-built facility included an automatic brew house, quality-assurance labs and technological innovations. NBB offers permanent, seasonal and one-time only beers with a mission to be a lucrative brewery while making their love and talent visible. In the cases presented by the noted authors (Ferrell & Simpson, 2008), discusses the inception, marketing strategy, brand personality, ethics and social responsibility that New Belgium Brewing Company has demonstrated. The key facts with New Belgium Brewing Company are the marketing strategy, promotion, internal environment and social responsibility with the critical issues of the public, brand slogan, growth and competition.
This report addresses the issue of whether Amsterdam Brewery should invest and promote new products or continue to focus on current products. And, whether Jeff Carefoote should pay attention to whole brands or spent expense to increase brewing capacity. The report describes a strategic plan to ensure Amsterdam Brewery’s competitiveness in the market.
Ferrell, O.C. (2010). Case 8. New Belgium Brewing (A): social responsibility as a competitive advantage (pp 473-479).Mason, Ohio:South-Western/Cenage Learning.
Boston Beer strives to efficiently warehouse the raw materials that they need. At times this can be a struggle because of shortages. Sometimes this can be caused by weather or environmental conditions. Other times it is caused by the supplier switching products in order to meet their financial needs or the needs of the other companies that it supplies for.
The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a Light version of the beer. This paper will evaluate the following:
It adapted a triple bottom line to measure success through profits, people and the planet. Through New Belgium Brewing's mission statement, they dedicate it to quality, the environment, its employees, and to its customers. p.358) Such as kindling social, environmental, and cultural change as a business role model. Another example is environmental stewardship: minimizing resource consumption, maximizing energy efficiency and recycling.
... them. The expansion into other areas in the world is something that the company is constantly considering. Expanding their advertising and marketing to reach those individuals in the United States that have not “experienced” the craft beer industry is a constant tactic the company considers. There are also potential environmental threats that the company realizes and considers while making their business decisions.
The company’s strongest impact and contribution to sustainability lies in the critical parts of their business which leads to the success and diversity of our associates (customers), food safety, health and nutrition, strong supply chain, environmental factors, and community/stakeholder engagement and impact of the people along with the CSR initiatives.
Breckenridge Brewery has a strong business in brewing beer. Due to the lack of professional management expertise and venturing into the wrong business, the company has not been able to turn in a profit. It is important that the company try to resolve these problems as soon as possible. Only then, will the company get out of the red and hopefully, move on to a higher level.
There is a link between corporate social responsibility and the key principles of the stakeholders, which a company should follow to be responsible to its stakeholders. The first stakeholder is environment and the key principle used for it is not damage the environment for example, recycling, dealing correctly with their wastes and emissions. The second stakeholder is the employees. The key principle for the employees is companies providing safe and health working conditions for their staff. Moreover, the employees earn an appropriate salary for ...
29.8% in 2001 compare to 50.4% in 2005) Beer drinkers segment have changed as well. The future is now with those companies who can target 21-27 ages. And this segment only consist only 2% of MM brewing company. Competition as well has affected sales.
Budweiser’s brand falls under the extensive portfolio of Anheuser-Busch International, AB InBev, a publically traded company based out of Leuven, Belgium. Den Hoorn Brewery, in operation since 1366, is the leading global brewer of over 200 the brands; AB InBev also is one of the world’s top five consumer product companies (ABInBev, 2015). Popular global brands for the company, other than their core Budweiser brand, include Corona, Stella Artois, Beck’s, Leffe, Hoegaarden, Bud Light, and Michelob Ultra. The U.S arm of the company, Anheuser-Busch (AB), opened in 1864 when Adolphus Busch came to America and married the daughter of Eberhard Anheuser, forming the initial Anheuser-Busch Company. Busch revolutionized American tastes when he brewed his bohemian lager, which varied from the Mid 1800s American consumer preferred robust, dark ales.
...leader in its selected markets through creativity and superior customer service. The Group is continuing to focus many efforts to expand its presence in global food and ingredients markets and its consumer foods businesses in Europe and abroad.
Now-a-days it is considered that CSR is one of the major concerns of organization’s business ethics. Companies increasingly increase their corporate social responsibility (CSR) and ethical management accepting the positive impact on the bottom line. The vast bulk of Standard & Poor’s 500 companies publish sustainability reports unfolding their program challenges and achievements. These pre-emptive efforts can pr...