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Corporate Social Responsibility (CSR) and Employee Organizational Commitment:
A Correlational Analysis
INTRODUCTION:
Employees’ organizational commitment in an organization is important because it leads to retentiveness, consistent attendance, and job productivity. If an employee is committed to an organization, the retentiveness, consistent attendance and productivity increases. It is important for organization to develop a system that is able to encourage their employees into putting more commitment to assist the organization in achieving the organizational goal. One of the methods is by having a good corporate image.
When employees hold their organizations image in high regards, they will be more prepared to promote their company.
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Research on employee behavior found that employees’ behavior is driven by whether or not they believe that the images and reputation of their organization held by outsiders are favorable. When they believe that outsiders see their organization in a positive light, they derive enjoyment.
For these reasons, it is important for organization to build a desired employees corporate image by presenting itself as a concerned, honest, trustworthy and reliable organization. Developing a good corporate image need to start from inside out because employees represent the organization. Employees interact with the other stakeholders to convey organizational messages. To achieve this, employees must first of all view their own organization’s corporate image positively.
Liz Maw, CEO of nonprofit organization Net Impact, noted that CSR is becoming more mainstream as forward-thinking companies embed sustainability into the core of their business operations to create shared value for business and society.
The next generation of employees is seeking out employers that are focused on the triple bottom line: people, planet and revenue," Cooney told Business News Daily. "Coming out of the recession, corporate revenue has been getting stronger. Companies are encouraged to put that increased profit into programs that give
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What is often being overlooked is that a positive perception of an organization’s social responsibility can actually have an even greater impact on the organization’s own employees compared to that than on the outside world. In other words, the organization’s management can use CSR as a tool to manage their employees’ perception.
This study will use the following key terms to assist understanding.
CSR – A company's sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.
Corporate image – is defined as employees’ perceived mental pictures about their organization’s reputations, working environment, activities and accomplishment. In this study, corporate refers to profit making organization. Similar to a firm's reputation or goodwill, it is the public perception of the firm rather than a reflection of its actual state or
“Most successful businesses have a carefully crafted image that separates them from the competition and helps to establish a solid public presence,” remarks Allison Green. A distinct corporate image benefits many aspects of any business. Public relations rely on image to attract new customers and to generate repeat business. Finance departments depend on image to impress investors and shareholders with a sense of stability. Employees feel more secure when a company has a good image.
Managers have to become leaders who motivate and encourage their employees. This creates a new group dynamic and guarantees passionate workers and, hence, increased productivity. When numerous firms collapsed and experienced high losses, the managers received high pay-offs while the employees lost their jobs. Although Wells Fargo was not struck by bankruptcy and enormous losses, its employees have it in the back of their mind that they will be the straw men if the firm fails. No employee wants to engage in a firm with managers who might not be reliable and for whose failures the employees have to pay in the end. Therefore, managers have to represent that they are all part of the same group and pull on the same string. Wells Fargo has to see its employees as whole persons and members as a group, not only as workers. To convey the focus on workers, not profit, Wells Fargo has to provide empl...
Finding and keeping good employees could only happen when people understand that they are valued in the company. Wells Fargo vision falls short in the area of identifying employees as its most valuable asset. To satisfy its customers’ financial needs and help them succeed financially, it is essential to ensure employee satisfaction, knowing that, it is the key to attain the set strategic objective. The company’s productivity centers on employees’ satisfaction thus result in revenue. Nonetheless, the Wells Fargo’s vision, values, and goals set how the company’s resources is allocated and also set its strategic and operational objectives. The vision shows the company’s strengths and point out to the employees where to focus their efforts in order to achieve the company’s objectives (Mission and Vision Statements,
All greatly successful companies have a set vision and mission that guide them in order to achieve their objectives, but they also serve as the principal by which all employees act. It can go from a very simple statement to the most elaborated thoughtful message, but the point is that it has to deliver orientation to all that look up to it, from the people that work for the company to its costumers to other stakeholders. The impact of t...
Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications. By incorporating corporate citizenship into the company it is no longer an additional “nice thing to do” or something made to obey laws or regulations. Instead, corporate responsibility has become something business leaders and workforce want to engage in, frequently because executives who believe in the long-term see business profit. The four types of social responsibilities a...
The internal factors, Robisson (2006) suggests that working may identifies employees’ self-awareness and increases appreciation and rewards but it depends on psychological factors which are the individual differences. The psychological contract is unwritten expectations which they can receive in return from devoting to organization. Briner and Conway (2004 cited by Robisson 2006: 21) state that long-term job security is exchanged in order to receive loyalty from the employees. In term of understanding psychological contract, it is important to discuss about external factors which may affect internal
• When members of the organization perceive the attractiveness of the organization as a high degree,
If the organization succeeds then the employees also succeeds. Employees must see the bigger picture and must feel that they are part of the organization and not just a one man show.
The major findings outline that there is a continuous challenge in balancing the actual and desired Employer image and aims to create consistency in favor of a credible employer brand message. In addition, the employer brand plays an important role in preventing unplanned impulses, which result out of negative impacts from the business environment. Commitment among the employees is achieved through instruments of the Total Work Experience. Through developing, the culture and values of a company are emphasized, which appears to be interrelated with an increasing level of commitment among employees. In addition, a good employer brand do not only play an important role in achieving satisfied employees, but they also act as tool of retaining them
CSR is a concept where company involves in social and environmental in their business operations. This is done to achieve a balance of economic, environmental and social obligations.in simple terms giving a hand for those who are not capable of achieving with their objectives and attending to them so that they could make those objectives a reality. This could improve organizations cooperate image which would also leads to attain a high market share.
The aim of this report is to apply the theoretical and practical ideas of corporate reputation and corporate social responsibility presented in this course to the organizations in the same industry.
A corporations CSR should be shaped in order to fit the goals of the corporation, although every corporation’s CSR should differ, since most have different goals and different communities behind them. The CSR should be molded into fitting the corporation’s goals in order to make it easier on the corporation in giving back to the community while achieving its goals. For example, a corporation located in a desert wishes to be more efficient, by reducing water usage it is not only creating lower costs, which result in higher revenue, but also helps the community by not taking up so much water. Taking this into consideration, it is critical that the corporation goals and values are established and clear throughout the corporation, they should be developed by the board or directors and CEO, and the highest managerial level should stress their importance to the rest of the corporation. By making the goals and values at the top branch of the corporate hierarchy, it will be simpler for the corporates community to develop in order to nurture those goals and values. Therefore, a corporation can reach the “shared-value,” a value for both its shareholders and community in a simpler manner that can result benefiting the corporation in the end as well. Throughout the article many examples are given of actual corporations that have benefited and changed their CSR in order to fit their goals, therefore, providing solid proof that these methods work. Nevertheless, as acknowledged by the author’s themselves, most of the corporations taken into consideration where one’s that Harvard CSR students were employed
In business, the effectiveness of an organization rests on the ability of the management to interact with its employees and to motivate the wo...
...s in the corporate world by setting new standards to promote and better satisfy their employees. We chose four leading companies in four different industries. The above analysis definitely reveals that perhaps one of the reasons why these companies are the leaders in their industry is because they are well aware of the importance of the work force. They mention in their mission statements as well that yes in deed customers are important but in order to make the customer happy they first need to motivate and satisfy the employee as well. According to Citibank, the general belief is that a happy worker is a motivated and loyal one. So keeping employees' spirits high is a sure-fire way of maintaining a productive workforce. A productive work force would ultimately lead to a healthy organization which would not only promote the society its working for but also itself.
Now-a-days it is considered that CSR is one of the major concerns of organization’s business ethics. Companies increasingly increase their corporate social responsibility (CSR) and ethical management accepting the positive impact on the bottom line. The vast bulk of Standard & Poor’s 500 companies publish sustainability reports unfolding their program challenges and achievements. These pre-emptive efforts can pr...