Corporate logos can be a major factor in a company’s success. A logo is a visual representation of a brand, but if done well a logo is also much, much more. A great logo manages to convey a LOT about the company – communicating what they do, why they are special and something about their character. Logos can even evoke emotions in customers - reinforcing why the brand matters to them and how it makes them feel.
So how do you squeeze so much information into one little image? With a significant amount of strategy and forethought. Attempting to create one symbol that effectively serves as a visual manifestation of an entire brand is a big responsibility. Fortunately, there are some guiding principles that can provide some direction in developing a logo that embodies the true identity of your brand.
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Before we address some key elements of logo design, you’ll need to pull together some thoughts on your brand overall. To develop an effective logo, you will need to determine who your target audience is and what you want to communicate to them.
First, who is your ideal customer and what matters to them? Knowing who you want to have an impact on is important to developing a relevant logo. What do customers value about you? Is it service, speed, quality? Are you on the cutting edge? Or more exclusive than your competition? What about your company inspires trust & loyalty? If you’re not sure what your customers love about your brand, ask them.
Second, what do you want your logo to convey? This goes a bit deeper than what product or service you provide. What makes you different or better and why would someone choose your brand over another? Incorporate your brand’s values into your competitive advantage and remember to make sure it reflects what is important to your customer!
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Five Important Elements of Logo Design
Once you have a clear idea of what your logo should communicate, you can begin to design your logo with these five elements in
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
Logos mostly refers to the structure and content of the text itself. When working with logos the meaning and logic of the film itself has to come into play. In the movie Of Mice and Men, Lenny continued to get into trouble, causing George to have to relocate them. George always knew that Lenny was going to get them in trouble due to all of the stunts he pulled and the fact that he was constantly forgetting things that were important. At first, the theme of the movie was fairly happy-go-lucky, then Lenny’s story of why they were there got out and he began to cause trouble again. When he started to cause trouble again, the movie turned more ominous. Eventually George had to kill...
The additional use of logos promotes consumers to invest in
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
Firstly, Logos is an appeal to logic, this method is used to persuade an audience by reason. “Logos can be developed by using advanced, theoretical or abstract language, citing facts (very important), using historical and literal analogies, and by
The logo or company that I am choosing is Pepsi, and I know that Pepsi has changed their logo pretty frequently in the past but I am mainly going to focus on their more recent logo that they had released in 2009. The logo is a circle composed of 3 colors, red, white, and blue. The red probably covers of the circle and the white covers about the least amount. All three colors are kind of swayed or waved a little bit and gives the Pepsi logo the illusion that it looks like water flowing. Then finally the logo just has the word “Pepsi” which is blue, underneath it which I think finishes the logo off to make everyone know this is Pepsi’s logo. Describing this logo wasn’t too hard, overall I think that the design is fairly simple.
If you want your business cards and other promotional materials to drive your business forward you need to have a strong logo design. While the idea of creating a logo may seem easy, there is more than what meets the eye. Logo design is in fact a complex art form, and it can’t just be thrown together. At least it shouldn’t anyway! Anyone can create a logo yes, but you need this logo to be successful. A successful, effective logo will draw in it’s viewer and instantly reveal that company’s brand and values. You need your logo to be clear, memorable and stick in people’s minds. Many accomplish this by sticking to simple, minimalist concepts. A common strategy in logo design is the use of ligatures.
Actually, Logos is wide used by directors and producers. Why? Because humans are rational creatures and our beliefs follow a rational path. With this in mind it is not necessary have a lot of arguments to explain why this a useful resource. Humans need to be convinced and there is no more powerful persuading tool that those who appeal to logic. Basically the deduction that Spurlock shows is companies want only money and can do whatever is necessary to obtain that, if this statement is true all these big companies are malicious and the techniques used in marketing are
The term logos convince the viewers why he or she should buy the product by logical appeal. Facts can also play a major role in the logos of a commercial. For example, Doritos were the first tortilla chips nationally released in the United States (Sheehan). This fact makes the viewer feel like it is the best tortilla chip since it was the first nationally released. However, this commercial doesn’t use much logos. It doesn’t use percentage or any information about the chips that stick out during the commercial. Logos for this commercial did not really pop out to the viewer; therefore, the commercial did not create much of a logical appeal.
1.1 Explain the value of customer service as a competitive tool Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have the skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service.
Superior customer value: strategies for winning and retaining customers (3rd ed.). Boca Raton, FL: CRC Press.
We can build customer loyalty by revealing the values to the customer. Customers will often go out of their way to support companies that share their values. We can build employee allegiance by revealing the values to the employees.
Many scholars believe that customer satisfaction has a crucial role in the success of a business, and is pivotal in increasing the overall profitability of the business (Kotier, 1991). Customer value is gained through the experience they receive from the goods or purchases they have obtained from a certain business. Customer value has various definitions and concepts, Holbrook (1999) stated that it is a kind of “interactive, mutual, and preferred experience”; but simply said, “the term customer value has many meanings.”
Customer Value is important to my company. My Company knows who purchase their goods and services and why these consumers view our offerings as having the highest value to them.
In its simplest form, corporate identity is a function of design that includes the name of the organization, its logos, the interior of the buildings, and visual identification such as uniforms of the staff, vehicles and signage. For a long period, graphic designers have remained highly influential been hugely influential in two regards, in that they articulated the basic tenets of corporate identity formation and management and succeeded in keeping the subject on the agenda of senior managers. Currently, symbolism, or design, has assumed a greater role and has moved on from merely increasing organizational visibility, to a more serious position of communicating corporate strategy (Ollins, 1978). There were now three main types of visual identity such as Monolithic (single brand visual), Endorsed (parent brand endorsing a sub-brand) and Branded (a plethora