Core Benefit Of The Product

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Introduction

The term ‘Product’ can be defined as something that is offered to a market for use or consumption that meet the demands of the consumer’s needs. Products include more than just tangible items such as mobile phones, televisions, cars or clothing. Products can be defined as services, events or places. So for example, a Volkswagen Golf is a product as is your appointment with a dentist or doctor. In ‘Marketing: An Introduction by Kotler and Armstrong, they say that a product has 3 levels the core benefit, the actual product and the augmented product.

Core Benefit

The essential level of a product is the core product. It refers to how the customer wants to be satisfied with the product. The core level solves the problem of …show more content…

It is the actual product which has the specific function to meet the core benefit of people. The actual product is the tangible, physical product that the buyer gets usage of or the service it receives. This product level contains the quality, fashion, branding, style and colour areas of a product or a service. The style and design of the product can attract current customers to upgrade their product and also attract new customers. Features, packaging and quality of product or service can help gain the competitive advantages in the market. Packaging is very important in attracting customers as its needs to stand out from its competitors as been the best. Packaging as suggested by Kotler and Armstrong, it may be the sellers best and may be their last chance to persuade the buyer that their product is best. (1) The Brand is a definition, a term, or a mark, or a collaboration of them all, to identify the manufacturer or the seller of the exact product or service. Buyers see a brand as an important part of a product and branding can add value to a purchase. Customers can become loyal to a brand and regardless of image or price will always stick with the brand.

Product quality and features are a major marketing tool for a product. The quality of the features or performance is key in terms of satisfying the customer. A customer must get the quality it expects and pays for. …show more content…

Non-physical attributes of an augmented product may include a product guarantee, service or installation, and may put an increase the cost of the core product being purchased, and allow the company selling the goods to provide the consumer with other services that may make using the product easier or more feasible.
In a way to separate themselves from the competition, companies selling cars will augment the car with financial options, warranties, roadside assistance and other add-ons in order to make their products stand out. Long term warranties from companies will show they believe in the quality of their product. A businesses success in selling an augmented product is reliant on consumer perception of the value the extras carry, which makes marketing the product very important.

Volkswagen offers the Golf buyer a form of flexible finance options and also guarantee a guaranteed future value of the car. Which they say offer the chance to change car regularly and keep customers with the brand. Another augmented product a car company offers is a warranty, which gives added reassurance and confidence in the brand. VW Golf offers a 3-year warranty with any new car which shows the confidence and reassurance that they have in their actual

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