Controversy Shopper

763 Words2 Pages

Today’s tech-savvy shopper relies on internet research and mobile technology to make purchasing decisions. Every time a potential customer conducts a search, it creates a digital moment, a brief, online interaction that answers an immediate question or need. Creating a company website that is mobile friendly will help your company provide information in response to these moments. Knowing the major digital moments created while car shopping can help you cater to the modern shopper. Finding the best car Some of the earliest digital interactions a potential customer has relate to choosing the best vehicle. This will often involve searches for specific brands or car styles, followed by visits to manufacturers or review websites. Customers may search …show more content…

This phase of the buying process will generate digital moments related to searches for “local dealerships” or “Model A vehicle dealerships near me” and will probably lead to visits to your website and review sites. Making sure that you have an up-to-date inventory of your vehicles online will help customers find their vehicle and encourage them to come take a test drive. Also, make sure it’s easy for customers to find your address, phone number, email address, and hours of operation on your website. Searching for a deal Every shopper wants to feel that they are getting the best deal possible on a major purchase. After choosing and visiting your dealership, it’s likely that the modern shopper will continue to compare prices before making a final decision. Searches for common price points, loan terms, and current sales are common at this point. Your brand can again provide useful information online by discussing things like price matching options, promotions, or rewards programs that help cut the cost and give buyers a great price. Rewards and digital

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