Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Factors affecting the online shopping
Factors Influencing Online Shopping Behavior
Factors Influencing Online Shopping Behavior
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Factors affecting the online shopping
Technology is an essential part of development and success in modern-day business. The main factors that affect both the consumer and company include website/app design, online shopping, technological advancements, and social media. Website design plays a critical role in online sales. Bed Bath & Beyond’s website has a registry option and the "Just for You" tab that utilizes the customers search and order history to customize their experience (Bed Bath & Beyond). Opposingly, Bed Bath & Beyond’s website is not easily navigable due to the inefficient categorization. They have, in total, 19 tabs which could be better categorized by related topics. For example, my account tab could encompass the order information tab and my offers tab instead of …show more content…
Bed Bath & Beyond has recently seen a decline in sales for their physical stores. This is due to online marketplaces, such as Amazon.com, adopting household decor and other items into their selection of products (Lutz, 2017). Amazon Prime offers free 2-day shipping for a tradeoff of $99 per year, and 64% of U.S. households use this service (Hyken, 2017). Shipping for Bed Bath & Beyond is free for anything over $29 but can be as expensive as $40 for different modes of shipping (Bed Bath & Beyond). By continuing to improve the online shopping experience, they will be able to increase revenue from their online sales to compensate for the loss of foot traffic in physical stores (Lauchlan, 2017). As technology advances, Bed Bath & Beyond is attempting to develop their technological resources at an efficient pace. They are large investors in omnichannel, “a type of retail that integrates the different methods of shopping available to consumers” (English by Oxford Dictionary). Bed Bath & Beyond utilizes cookies to enhance the customer's experience by tracking their order and search history, as well as being able to collect valuable marketing information (Corporate Responsibility, 2016). They have increased in-store demonstrations with products in an attempt to bring people into their stores, as well as combining back-of-house operations with other companies (Bunch,
Target stores, inc.is a sister company of Dayton Hudson Corporation and started in the year 1962 the same year as two other large retail stores Wal-mart and Kmart. Target has always operated with the motto “ Expect More and Pay Less” target is the third in the big three in U.S. falling behind Wal-Mart and Kmart.a major part of target's success comes from its ability to bundle bargain prices with fashionable name brand merchandise with excellent customer service. Dayton’s department store started looking into Target as a discount chain in the year of 1962 when the company saw a rising in public demand for lower priced merchandise in a family friendly and convenient environment. The name target along with the bulls eye logo were selected for the company's visual impact also to show that target aims at offering
Overall the firm has maintained respectable net profits (Appendix A), only recently increasing its debt to repurchase stock and invest in the new online subscription (BBBY, 2016). A healthy balance between debt, capital, and a new dividend policy. Best Buy in acted a similar tactic, and “while it didn 't work immediately, it eventually helped the company fight back against e-commerce giants” (William, 2016). Bed Bath & Beyond is using a comparable strategy against Amazon and Wal-Mart. If it can successfully compete, while maintaining the 20% image customers have come to expect, invest in this stock today should double with three to five years while repeating increasing dividends that are sure to
In a second attempt to further expand the company horizons, an e-commerce site was created. This site is interesting because its main focus is not the clothing but the “lifestyle”. Upon entering the Abercrombie and Fitch website, the first thing the consumer sees is a half naked man, sprawled on the ground, eating a plate full of fruit. It is just to be inferred that he is wearing Abercrombie and Fitch clothing. This just shows how the image of Abercrombie is much more important than the clothing itself. The site itself is bright and summery. The attitude is carefree, active and sexy. Maneuvering ones way around this website is relatively easy. The links include Lifestyle, A&F TV, A&F Quarterly (the magazine/catalogue), Company, and Shop A&F. Other links include, music, movies, downloads, postcards, photos, and “hot” sites. The website seems to be almost completely focused on drawing the consumer into the lifestyle of Abercrombie and Fitch. The information the company gives is very limited. For example, throughout the entire website, there is not one mention of a company mission statement, yet there is a plethora of information about the company’s financial standings.
Few companies create such controversy as Walmart has done with its approach to maintaining low costs for everyday items. People either love Walmart because of this approach to keeping prices down or hate it due to the effects it has on the economy. There are a lot of arguments surrounding the minimum wage and employee rights at Walmart. There seems to always be a news article about some employee protest about the wages or how they are treated. Walmart is viewed as an enormous firm that does not take care of its employees because of its minimum wage, treatment of its employees, and how it deals with lawsuits.
Between 1980 and 2014 the number of people incarcerated in the United States has gone up dramatically. Whether this is because of better policing, better law enforcement, more advanced forensic technology, or a more efficient criminal justice system in general, who knows, but this isn 't necessarily a good thing. This level of overcrowding is causing economic difficulties. On average it cost about $30,000 annually to maintain one offender within a facility, and when the prison population of the United States is considered that number is astounding. Also, constitutionally this is a huge violation. There is only so much room in our prisons for inmates and just about every one of them is beyond its capacity. This has caused a lack of space, lack
A luxury good is something that, as ones income increases; the demand for an item or service also increases at a higher than proportional level, in contrast to necessity goods, in which demand increases proportionally with a decrease in income (Varian, 1992). Generally, luxury goods are seen as those at the highest end of the market, in terms of price and quality. Haute Couture clothing, accessories and luggage are considered to be classic luxury goods, although many markets have a luxury sector, for example Automobile, Bottled Water, Coffee, Foods, Jewellery, Sound Systems (HiFi), Tea, Watches, Wine and Yacht.
...nal supermarket retailers will reinvent themselves over a period of time, in order to attract and maintain a loyal customer base. New concepts, neighborhood marketing, and innovation will be the key to success over the next decade.” (Imlay, 2006) What is propose is that a smart mix of products, perhaps catering to demographic tastes and needs, may tempt the shopper not drive out to the big box store, but instead loyal to their local market.
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
INTRODUCTION Abercrombie & Fitch Co. was introduced as a sports gear store in the 19th century, and has since transformed into one of the most famous retail brands globally. When CEO Mike Jeffries was introduced into the company he revamped the company into today’s top fashion. Abercrombie and Fitch Co. have enjoyed substantial success for many years in the retail business, and have continued its brand recognition all over the world. Your employees are one of the staples of your company. Your employees are chosen by diversity and looks, not their resume.
Alan’s Best Chocolates (ABC) is a leading company in the sales of confections and chocolates throughout the United States. The company’s products are sold from 50 stores across the country and maintain a high reputation for superior quality and taste. While the company’s sales have grown over the past ten years, the rate of growth has significantly slowed. One key factor for this slowing rate of growth is the shift in the marketplace to purchasing chocolates and confections online. For a company to succeed, it needs to plan on how to capitalize on this online marketplace by leveraging existing technologies, industry best practices, and aggressive marketing and sales campaign to ramp up the its growth projections for the foreseeable
Next is in terms of the design and aesthetics. Layout that being used for this website is a plain white which easier people to read the text that is in black, in contrast and suitable for the concept of showroom online. The font is also suits which is not too big and not too small to be read by people. To highlight the main subject or the main product, the font is being bold to alert customers that they choose the right one. There is no audio available for this website or even a video. But somehow, as it was a home furnishing website, most of the pictures being used by the website is in JPEG format to deliver a clear view of the products to customers.
2. Accessibility and convenience: Consumers expect information and services that relate to a brand to be conveniently accessible via its website. Example , they will go to mudah.com to find the original or second hand product.
In order to counteract this Bed Bath & Beyond has added free shipping on purchases over $29.99 (Bed Bath & Beyond, 2017). However, Bed Bath & Beyond could also increase their online sales if they were to offer a program similar to Amazon Prime. Customers could pay a monthly subscription fee that would allow them special offers on products as well as free shipping. This would act as an incentive for customers to shop at Bed Bath & Beyond instead of other online stores. Additionally, Bed Bath & Beyond could improve their online shopping experience by categorizing their website in a more efficient
While growing up, I realized the benefits a person has when they personally own their own business. You can make your own schedule, personally control your finances, and essentially have complete control of your business Of course upon this realization; I came to the conclusion that I was going to be my own boss. I have always taken pride in how I present myself including how I dress. The limitless nature of fashion and its versatility has always intrigued me. One empowering aspect of clothing that is so fascinating is how it enables people to express themselves. Because of these interests, I have come to the conclusion that I wish to own a fashion boutique. In order to pursuit the path of becoming a fashion boutique owner, it is essential that I obtain a degree in business management, evaluate my own skills that make me ideal for the job, and
It is time, at last, to speak the truth about toxic chemicals behind personal care and beauty products. The daily products of an average person consists of face wash, hand soap, shampoo, conditioner, floss, toothpaste, and deodorant. Surprisingly, all of these products listed contain toxic chemicals that are harmful to our body. If we use these products to maintain our hygiene, does that mean we are not clean without these products? For example, a common shampoo many people use is Head and Shoulders. However, do we know if the shampoo is cleaning our hair from beginning to end or is it damaging our hair? How often do you read the ingredients labeled on your personal care products and wonder if they are safe to use? More importantly, if you