Political Consumer Law Australia (CLA), also known as the Consumer Act, was created in 2010 to protect consumers from fraudulent and unethical business practices(SOURCE THIS). With Coca Cola increasing the breadth of their line by adding new flavours, the company will have to take all necessary precautions and allocate all resources necessary to ensure consumers are informed, aware and fully knowledgeable before they purchase the product. Some information that should be disclosed includes the potency of the caffeine, any additional ingredients added to increase/ balance flavor, any side effects the product may have, etc. The Australian Federal government is looking to introduce a major change to decrease the rising levels of obesity – a …show more content…
Australia has recently enjoyed a trade surplus of about $1.75 billion for the year of 2017(SOURCE THIS). This is a good sign for Coca-Cola because there are many markets they would have connections to, if they were deciding to expand. Australia is one of the more well-off countries within the pacific-asia region with a GDP of $1.1 trillion and a growth rate of 2.5%(SOURCE THIS). This is representative of Australia’s expansion rate and its increased opportunities for goods and services. Australia has one of the highest HDIs in comparison to North and South America; around 0.94(SOURCE THIS- TEXTBOOK). Evidently, Australians have leisure outcome and these consumption patterns prove that this is a feasible opportunity for Coca-Cola. With respect to the market size, Australia has a population of23.9 million with a growth rate of 1.4% which is higher than the US and Canada. In correlation to the total market size, Australians are known for their love for coffee and therefore provide Coca-Cola with a sizeable market to start with; 16.3 million cups of coffee are sold on an average day. Finally, the real income for a typical family in Australia is $105,074 ( $107,000 with inflation), which implies that consumers within Australia have enough income to meet more than just their basic needs. Usually real income effects the marketing mix, but since the median real income is quite high Coca-Cola could even …show more content…
Australians place a high value on authenticity, therefore Coca-Cola should put an emphasis on how this product fits into their target markets lifestyle. Additionally, Australians are very particular with their quality of coffee and place an importance on low sugar. Coca-Cola’s Coffee meets this criteria as their product has no sugar and is made from 100% Brazilian coffee beans. Coca-Cola has also been relevant in Australia since 1917 and currently has over 240 different products in Australia, therefore benefit positioning can be used by using the company’s brand image in
This essay will examine key aspects of the recent implementation of the Australian Consumer Law (ACL) 2011, which is the largest overhaul in Consumer Law in Australia in the past twenty five years. The ACL replaces 20 existing State and Territory laws into one national law , the legislation was enacted in two main parts as Schedule 2 of the renamed Trade Practices Act 1974 (Cth) (TPA) - Competition and Consumer Act 2010 (Cth) (CCA) . Aforementioned this essay it will outline the key benefits of the implementation of the act. Furthermore it will critique the Act, whilst exploring the objectives of the legislation.
The Australian Consumer Law (ACL) was established to protect consumers in any legal trading activities in Australia. A set of guarantees has also been introduced for those consumers who are acquiring goods and services from Australian suppliers, importers or manufacturers. The guarantees are intended to ensure that consumers will receive the goods or services they have paid for. If they have problems with the products and services they bought, they are entitled for remedies, such as repair, replacement, and refund.
“63% of Australian adults were overweight or obese in 2011–12, 70% of men and 56% of women. This has increased from 57% in 1995.
Over the last 30 years, overweight and obesity prevalence has stirred up in Australia. The condition is not just bound among men and women but child obesity cases are rising too. The factors influencing the rise in the condition are unhealthy food habits & lifestyle, rise in fast food junctions, socioeconomic status, education, race/ethnicity, and inherited hunger gene, lack of exercise and immigrant population. Data from Australian Bureau of Statistics (based on self-reported height and weight) from the 2011–12 Australian Health Survey to calculate BMI reported nearly 63% of Australian adults are overweight or obese (1), which was 61% in the year 2007-08 (2). This means 2 out of 3 were obese or overweight. Former chair of the National Preventative Health Taskforce, Professor Rob Moodie has stated that obesity rates in Australia will dramatically worsen as other health priority
Although produced by main market players, soft carbonated drinks cost more than similar products from local and private label manufacturers, consumers are willing to pay an extra price for the name, particular taste, and image. Fierce competition in the CSD industry forces Coca-Cola and PepsiCo to expand into new and emerging markets which present high potential for the company’s development. However, some foreign markets proved to be highly competitive. Coca-Cola Company’s operations in China faced antitrust regulations, advertising restrictions, and foreign exchange controls. iii.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Therefore, the long-term brand of Coca cola and better pricing strategies would help in competing with Pepsi. Unlike, Pepsi, Coca cola had targeted entering into partnership and alliances with local distributors and firms. This helps to develop strong relationship within the domestic firms to reduce the domestic barriers and thus, enhance the company’s competitiveness (Thabet, 2015). Lastly, the Asian markets consist of related and supporting industries to the soft drink industry that helps the companies in gaining a strong competitive position in the markets. Based on the competitive advantage of nation’s model, Coca cola has more home based advantages to develop a competitive advantage in relation to other countries on a global
Coca-Cola enjoys a dominant market position in most of the beverages’ markets on the continent. Coca-Cola has followed a good strategy in Africa, placing particular focus on how to get its product to consumers through its elaborate distribution network. The company has implemented innovative ways of achieving this and overcoming the general lack of formal retail, for example, by providing individual vendors with trolleys, kiosks and refrigerators. In Kenya ,Coca cola controls much of the market despite PepsiCo trying to challenge Coca colas dominance of the Kenyan
Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. Coca-Cola is the leading provider of soft drinks in the world. It not only has the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola 's ability to distinguish itself as a quality provide. Coca cola has its market presence around 200 countries. Every year, The Coca-Cola Company launches hundreds of new products to meet the ever-changing tastes of consumers around the world. In 2014 alone, the company launched more than 450 new products. These recently launched beverages cover a wide selection of categories, including sparkling (Sprite Cranberry, a seasonal drink sold in North America), ready-to-drink coffee (a new offering from the popular Japanese brand Georgia), juice drinks (del Valle Peach Nectar from Brazil and Minute Maid Pulpy Pear from China), enhanced water (Aquarius Delight from Argentina) and a new beverage made from organic fruit (ViO Bio Limo from
In the course of being in a relationship, there are certain decisions you have to make to be able to achieve the main goal, which is ultimately marriage. One momentous decision is whether or not you feel the obligation to cohabit with your significant other before marriage. The majority of people in this generation will view this as the norm, but their elders might view this action quite controversial. I believe that couples should not live together before marriage because this increases the pressure of marital commitment, causes premarital over-familiarity and may cause undue negative social stigma.
Look SDmart, Retrieved 05/16/07, from http://findarticles.com/p/articles/mi_m1365/is_1_31/ai_63974359/print. Coca-Cola: A Technological View, retrieved 5/18/07, from http://projects.olin.edu/ahs/HOT2004/PolarBears/content.htm. Coca-Cola Our Company- Around The World, retrieved 5/18/07 from http://www.coca-cola http://www.thecoca-colacompany.com/ourcompany/aroundworld.html Nutrition Business Journal. Penton Publishing. October/November 2005.
This adventurous look into the world of carbonated drinks will lead you straight toward two of the biggest suppliers of soft drinks in the world, The Coca Cola Company and Pepsi Co. Both of these companies provide a rich source of services and products all around the world, but you will always find that consumers are still stuck with the question of which company provides the best overall product. Do you see yourself as a Coke or Pepsi drinker? I will examine Coca-Cola and Pepsi’s history, demographics, psychographics, similarities and difference to determine which will provide the optimal solution for investors and consumers around the United States and the world.
Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products.
“63% of Australian adults were overweight or obese in 2011–12, 70% of men and 56% of women. This has increased from 57% in 1995.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.