Consumer Attitudes Towards Washing Machine

1192 Words3 Pages

LITRETURE REVIEW
Janaki, P and Shanti: The consumption of things of daily use, and buying of products according to their need and wants.
Shah ram Jenabi, Seyed Yahya Seyed Danish and Mino Youssef. LG brand tells that the most valuable and important thing for a company as well as for customer is “trade mark”.
Senthil Kumar, M.J and Sadeesh Kumar, K and Natarajan, N.R: A Study on Consumer’s Attitudes towards Washing Machine”, in modernize generation new innovation and technologies are invented to reduce the burden of people or customer.
Vijaya Lakshmi, S and Mahalakshmi: “consumer buying behavior in decision making process in purchasing of electronic home appliances (India): an empirical study”, consumer behavior is the study of group, individual or …show more content…

Rajarajan, M and Priyanga, T (2013) “Consumer Behavior Towards Selected Household Appliancesin Ramanathapuram District”, Primax International Journal of Commerce and Management Research,Vol. 1, Issue No. 1, pp.1-10.

Vijayalakshmi, S and Mahalakshmi, V (2013) “An impact of consumer buying behavior in decision making process in purchase of electronic home appliances in Chennai (India): an empirical study”, Elixir Marketing Management, pp.15267-15273
Srinivasa Rao Kasisomayajula (2013) “A Study on Customer Preference of LG Lap-Top”, International Journal Of Computational Engineering Research (ijceronline.com) Vol. 3 Issue. 3, pp.234-237.
Kalaiselvi, K.T and Muruganandam, D (2013) “Consumer Attitude Towards Promotional Schemes and Influence of Brand On Purchasing Home Appliances”, International Journal Of Scientific Research, Vol.2, Issue. 6, pp.337-339
Paramanand Dasar, Hundekar, S.G. and Mallikarjun Maradi (2013) “Consumer Behavior on Consumer Durables With Reference To Bijapur District”, Global Journal of Commerce and Management Perspective, Vol. 2, No.1,

More about Consumer Attitudes Towards Washing Machine

Open Document