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Society conformity
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Conspicuous Consumption in Sinclair Lewis' Babbit
The idea of conspicuous consumption, or buying unnecessary items to show one's wealth, can be seen in Babbitt by Sinclair Lewis. Lewis describes the main character of the book, George F. Babbitt, as a person who has his values and priorities all mixed up. Babbitt buys the most expensive and modern material goods just to make himself happy and make people around his aware of his status. He is more concerned about these items than about his wife or children and to him, "god was Modern Appliances" (Lewis 5). Through Babbitt, Lewis is attempting to show how the average American person will do or buy anything, even if unnecessary, only to show off and make peers think highly of him or her. As seen in Babbitt, George wakes up to the "best of nationally advertised and quantitatively produced alarm-clocks, with all modern attachments" (3). Babbitt is extremely satisfied to be awakened by this expensive clock because it raises his value to the world. A regular alarm clock can do, but George Babbitt needs the top-of-the-line model to show off his wealth. He, along with the rest of the citizens in the book, takes great value in his car, which to him was "poetry and tragedy, love and heroism" (22). One must think that of his family and friends, not of a piece of metal sitting in the garage. Babbitt continues his conspicuous consumption lifestyle by vowing to quit smoking and then going out and buying "the electric cigar lighter which he had coveted for a week" (51). Therefore, Babbitt does not necessarily buy the lighter for himself, but to show to everyone around him that he has the money to buy it, and consequently feels superior to them. The fi...
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...In the end, the Rolex watch on the hand of a rich man is not used to tell time, rather to tell the world of his accomplishments and his burgeoning bank account.
Works Cited
Brooks, John. Showing off in America. Boston: Little and Brown, 1979.
Feingold, Danny. "Pooches Lap up the Attention at Dog Day Care." Los Angeles Times
11 Aug. 1999, home ed.: E2 Lexis/Nexis.
Henahan, Donal. "Could Veblen Explain Today's Opera?" New York Times 19 Apr. 1987,
final ed.: B21 Lexis/Nexis.
Laurence, Ben. "Pounds 100 up in Smoke. Hedonism is back." The Observer
24 May 1998: 2 Lexis/Nexis.
Lewis, Sinclair. Babbitt. 1922. New York: Signet, 1998.
Reiss, Michael. "Are you suffering from affluenza?" New Statesman 5 Aug. 2002: 13.
Walker, Michael. "The Beverly Hills-Mobile." New York Times 15 Sept. 2002, late ed.: B1 Lexis/Nexis.
1. The main idea is not only that owning stuff is not the key to happiness, it’s also that consumers today own more than they need to thrive which directly impacts the environment. Hill illustrates the environmental impact by showing statistics of global warming today versus the past century, and how consumerism is leading to a hotter climate. Hill debunks claims of buying happiness by discussing a study where stress hormones spike to their highest when people are managing their personal belongings. Hill’s most prominent example that consumerism is not the answer is himself, as he discusses some of the most stressful times of his life being right after coming into a large sum of money and buying whatever he fancied. When Hill concludes his article, he states that “I have less—and enjoy more. My space is small. My life is big” (213).
Jake and Babbitt both crave the “authentic American” lifestyle, but this means different things to each of them. Initially, Babbitt vies for a rise in his social status and to live the lifestyle of the wealthy by acquiring material things and luxury items. The extravagant design and objects of Babbitt’s residence, Floral Heights, depicts how he views himself as an important figure. His bathrooms contain glazed tile and an enormous bathtub, his furniture is mahogany, and the bedrooms are masterpieces. Even his alarm clock has prestige and the most modern attachments. Lewis states that Babbitt “was proud of being awakened by such a rich device” (Lewis 3). Clearly, materialism and mass consumption played a significant role in his life and how
“Earth provides enough to satisfy every man 's needs, but not every man 's greed.” As humans, we work countless hours in order to have a greater opportunity to succeed in life to fulfill our wants. F Scott Fitzgerald, author of The Great Gatsby, utilizes effective language and punctuation in the text in order to accomplish his purpose: Illustrate what material goods does to a society. From a rhetorical standpoint, examining logos, ethos, and pathos, this novel serves as a social commentary on how pursuing the “The American Dream” causes people in society to transform into greedy and heartless individuals.
The dawn of the 20th century was met with an unprecedented catastrophe: an international technological war. Such a horrible conflict perhaps threatened the roots of the American Dream! Yet, most do not realize how pivotal the following years were. Post war prosperity caused a fabulous age for America: the “roaring twenties”. But it also was an era where materialism took the nation by storm, rooting itself into daily life. Wealth became a measure of success and a facade for social status. This “Marxist materialism” threatened the traditional American Dream of self-reliance and individuality far even more than the war a decade before. As it morphed into materialistic visions (owning a beautiful house and car), victims of the change blindly chased the new aspiration; one such victim was Jay Gatsby in The Great Gatsby. As his self-earned luxury and riches clashed with love, crippling consequences and disasters occur. F. Scott Fitzgerald’s The Great Gatsby delves into an era of materialism, exploring how capitalism can become the face of social life and ultimately cloud the American Dream.
In ‘The Great Gatsby’ Fitzgerald criticises the increase of consumerism in the 1920s and the abandonment of the original American Dream , highlighting that the increased focus on wealth and the social class associated with it has negative effects on relationships and the poorest sections of society. The concept of wealth being used as a measure of success and worth is also explored by Plath in ‘The Bell Jar’. Similarly, she draws attention to the superficial nature of this material American Dream which has extended into the 1960s, but highlights that gender determines people’s worth in society as well as class. Fitzgerald uses setting to criticise society’s loss of morality and the growth of consumerism after the Great War. The rise of the stock market in the 1920s enabled business to prosper in America.
Lacey explains that F. Scott Fitzgerald’s The Great Gatsby displays “social identity through wealth, leisure and class.” The product above contributes and relates to this notion. Media expects individuals to craft their social identity by means of their products. The social identity that this product conveys leads the buyer into a particular mold. To look constantly airbrushed is to have excess wealth, leisure and class. In the novel, Gatsby is not born into wealth and thus has to use his unscrupulous methods to be able to brush shoulders with the wealthy. Gatsby’s wealth and how he achieved it is what gives him his social identity. His wealth is an imitation of those in East Egg. The message of this product is that one does not have to be wealthy to actually appear to be so. This directly explains how Gatsby’s character is formed. Because of how Gatsby formed his wealth it is not genuine and done only for the superficial ideal of impressing others. As mentioned before, the advertisement wants its buyers to create an illusion of themselves to feign greatness. Gatsby’s social identity is a mystery to the populous of people he interacts with making him more of an illusion. Gatsby’s purchase of foreign shirts displays how infatuated he is with justifying his position to others. Social identity by means of wealth, leisure and class is depicted in both The Great Gatsby and the above
The assassination of Franz Ferdinand, Austrian Archduke, is often cited as the direct cause of WWI. While it was a significant catalyst to the war, the circumstances surrounding WWI were actually more complicated. The first great world war was caused by a variety of factors including: tensions between countries due to a threatening system of alliances, stockpiling of weaponry, and nationalism.
Three works Cited Materialism started to become a main theme of literature in the modernist era. During this time the economy was good causing jazz to be popular, bootlegging common, and an affair meaning nothing (Gevaert). This negative view of money and the gross materialism in F. Scott Fitzgerald’s The Great Gatsby serves to be a modern theme in the novel. Throughout the novel, the rich possess a sense of carelessness and believe that money yields happiness.
In 1899 Thorstein Veblen wrote The Theory of the Leisure Class: An Economic Study of Institutions. In this work, Veblen presented critical thinking that pertains to people’s habits and their related social norms. He explores the way certain people disregard the divisions that exist within the social system, while subsequently emulating certain aspects of the leisure class in an effort to present an image of higher social status. He also presented the theory of conspicuous consumption, which refers to an instance when a person can fulfill their needs by purchasing a product at a lower cost that is equal in quality and function to its more expensive counterpart; however, said person chooses to buy the more expensive product, by doing so, they are attempting to present an image of a higher social status. The almost 110 year cycle between 1899 and 2010 reveals few differences in buying behaviors, other than the differing selection of luxury goods to indulge, or over-indulge in.
The most significant causes of World War One include alliances, nationalism, and imperialism, but there are multiple other reasons that led to the tensions that created this war. This was one of the biggest, bloodiest wars in history, as almost the entire world was involved in some way. At the time it was called “the war to end all wars”, but unfortunately that was not true; it was just so giant compared to previous engagements that people couldn’t see how it could possibly progress past the state it was in. This war was inevitable with the pride of the countries involved; they were bound to clash heads eventually.
She explains that her deceased father gave her the watch before she and her bother were evacuated from the country because of the war. He gave her this watch “purely as a memento” (Salinger 100), yet to her, it means much more than that. We soon come to realize that looking deeper into the meaning of the watch, the reality is that the proportion of the oversized face of the watch, compared to her wrist is actually a symbol of the proportion of emotions she is hiding, compared to what she is actually capable of dealing with. She is an extremely young and naïve girl who is carrying around the death of her parents as well as having to hid emotions for the sake of her younger brother. The watch is proportionally way to large for her tiny little wrist. In comparison, the amount of hardship and flood of emotions for a parent’s love and compassion are way to large for such a young, adolescent girl, who has the task to take care of her brother. This watch is not just a memento, yet a memory of her father and the man he was; the person who she needs to be for her
“Money is the root of all evil”(Levit). Man and his love of money has destroyed lives since the beginning of time. Men have fought in wars over money, given up family relationships for money and done things they would have never thought that they would be capable of doing because of money. In the movie, based on F. Scott Fitzgerald’s novel, The Great Gatsby, the author demonstrates how the love and worship of money and all of the trappings that come with it can destroy lives. In the novel Jay Gatsby has lavish parties, wears expensive gaudy clothes, drives fancy cars and tries to show his former love how important and wealthy he has become. He believes a lie, that by achieving the status that most Americans, in th...
Agriculture was the most important economic activity in America from the founding of Virginia in 1607 to about 1890. Although farming declined rapidly in relative economic importance in the twentieth century, U.S. agriculture continued to be the most efficient and productive in the world. Its success rested on abundant fertile soil, a moderate climate, the ease of private land ownership, growing markets for farm produce at home and abroad, and the application of science and technology to farm operations.
The father here might also appeal as a role model. He is both attractive and well dressed, implying a successful life. He also has a son who is presumably not an unruly problem child. Therefore the father acts as a well-dressed, wealthy man with a bond between himself and his son. By purchasing the watch others might also perceive themselves to have this success.
...the increasing improvement of technologies and our continuing efforts to work towards accumulating those commodities will be rewarded in a completely affluent, and therefore happy, state of being. The misunderstanding of our situation as being always increasingly good on account of making our material lives bigger, better, and in greater availability is the very undoing of the fabric of our lives. Arthur Miller is effectively able to illustrate how this American myth is a depraving force in the lives of Americans in his drama Death of a Salesman. His illustration of these destructive beliefs is made real in the actions and thoughts of Willy Loman and his family, and it is a message which should make us question our own existence in that it is not so far removed from this portrayal.