Consistency As A Psychological Tool Of Influence

The message in figure 9.6 uses consistency as a psychological tool of influence. The writer is attempting to persuade the reader into focusing on the reason by building up the idea of caring the ladies in the lives, as being consistent with their self. “Consistency depends on the possibility that once individuals make an express duty, they have a tendency to complete or respect that dedication, at the end of the day, they need to remain reliable with their unique duty.” (Cardon, p. 242, 2013). For example, the message stated that women owe it to the women in your lives to make a difference. Another example would be if he or she really care, then he or she will join. It also was stated that for individuals to do their part to improve the lives of women in our community.

“A great deal of visual interest is enthusiastic in nature consider ads, with their intense symbolism, hues, text styles, and images.” (University Writing Center, n.d.). The emotional appeals includes that cancer affect anyone such as, mother, daughter, wife, or even friend. It also is beneficial to support the women to make a difference. The advertising of things that people will receive for supporting the Better Horizons. The message seems to cater more to logic rather than emotion. “A logical appeal is the overall aim use of claim, evidence, and warrant to persuade an audience to do or believe something.” (WWG Schools, n.d.). The logical appeals consist of large amount of women that will develop breast cancer in this year in our