Conformist Ideology In Humble By Kendrick Lamar

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Kendrick Lamar is known for his controversial lyrics discussing popular and historic political issues. Recently winning the Grammy for best music video of the year, he typically uses his music videos as a paratext to further elaborate on his thought provoking songs and to point out issues in society. His Grammy winning video, “Humble,” does an exceptional job of highlighting the increasing conformism in society and suggests nonconformity as a way in which an individual can rise above it. The increasing conformism that Kendrick Lamar is critical of is a type of ideology. An ideology is a system of values upheld by a group and the values effect the group’s actions and goals. A conformist ideology can be defined by one following the popular route …show more content…

When dressed as The Pope, Lamar is dressed in all white— typically representative of purity and good. However, when on the table throwing money, Lamar is dressed in all black— typically representative of evil and corruption when compared to white. This structure follows one of Kendrick Lamar’s popular methods of critiquing societal issues as identified by Graham: using binary themes to depict “clear-cut heroes and villains” within society (Graham 123). Out of the hero and villain that Lamar portrays within “Humble,” The Pope, the hero of the two, is marked as “good” through colors. Because The Pope is shown as noble and because he represents a nonconformist ideology, Lamar is stating that a nonconformist ideology is a positive attribute to hold. On the other hand, the braggart is the villain and more “bad” of the two as shown through colors, thus implying that the braggart’s conformist ideology is negative. This plays with color and religious allusion identifies that Lamar is attempting to get across to viewers that following a nonconformist ideology is good, while conforming is bad given that humility is related to the act of flaunting characteristic of a conformist

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